{"id":11980,"date":"2023-06-01T15:55:50","date_gmt":"2023-06-01T10:25:50","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/%eb%89%b4%ed%8a%b8%eb%a1%9c%ec%a7%80%eb%82%98-%ec%9d%b8%eb%8f%84%ec%97%90%ec%84%9c-%ed%94%84%eb%a6%ac%eb%af%b8%ec%97%84-%eb%b0%b0%ec%b9%98%ed%98%95-%ec%8a%a4%ed%81%ac%eb%a6%b0%ec%9d%84-%ed%99%9c\/"},"modified":"2023-12-11T10:28:01","modified_gmt":"2023-12-11T04:58:01","slug":"neutrogena-uses-premium-screens-in-india-to-build-awareness","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/neutrogena-uses-premium-screens-in-india-to-build-awareness\/","title":{"rendered":"\ub274\ud2b8\ub85c\uc9c0\ub098, \uc778\ub3c4\uc5d0\uc11c \ud504\ub9ac\ubbf8\uc5c4 \ubc30\uce58\ud615 \uc2a4\ud06c\ub9b0\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2e0\uc81c\ud488 \ucd9c\uc2dc\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4 \uad6c\ucd95"},"content":{"rendered":"\n<p><strong>\ube0c\ub79c\ub4dc: <\/strong>\ub274\ud2b8\ub85c\uc9c0\ub098<\/p>\n\n<p><strong>\uad6d\uac00: <\/strong>\uc778\ub3c4<\/p>\n\n<p><strong>\ub3c4\uc804: <\/strong>\ub274\ud2b8\ub85c\uc9c0\ub098\ub294 \uc0c8\ub85c\uc6b4 \ube0c\ub77c\uc774\ud2b8 \ubd80\uc2a4\ud2b8 \uc81c\ud488\uad70\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc54c\ub9ac\uace0 \ud64d\ubcf4\ud558\uae30 \uc704\ud574 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ubc94\uc704\ub97c \ud655\uc7a5\ud574\uc57c \ud558\ub294 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud588\uc2b5\ub2c8\ub2e4. \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5 \ud658\uacbd \uc18d\uc5d0\uc11c \ud0c0\uac9f \uace0\uac1d\uc758 \uad00\uc2ec\uacfc \ud765\ubbf8\ub97c \uc0ac\ub85c\uc7a1\uc544\uc57c \ud558\ub294 \uacfc\uc81c\ub97c \uadf9\ubcf5\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\ubaa9\ud45c: <\/strong>\uc774 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\ub294 \ub2e4\uc591\ud55c \ud50c\ub7ab\ud3fc\uc5d0\uc11c 360\ub3c4 \ub514\uc9c0\ud138 \uc6b0\uc120 \ud64d\ubcf4 \ud504\ub85c\uadf8\ub7a8\uc744 \ud65c\uc6a9\ud558\uc5ec \ub274\ud2b8\ub85c\uc9c0\ub098\uc758 \uc2e0\uc81c\ud488 \ube0c\ub77c\uc774\ud2b8 \ubd80\uc2a4\ud2b8 \uc81c\ud488\uad70\uc744 \uc778\ub3c4\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \ucd9c\uc2dc\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p><strong>\uc194\ub8e8\uc158: <\/strong>\ub274\ud2b8\ub85c\uc9c0\ub098\ub294 \ubb44\ubc14\uc774 \uacf5\ud56d T2 \ud504\ub77c\uc784 \ud328\uc2dc\uc9c0\uc758 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH) \uc2a4\ud06c\ub9b0\uc744 \uc804\ub7b5\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uc5ec \uc2e0\uc81c\ud488 \ucd9c\uc2dc\ub97c \ud64d\ubcf4\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 DV360\uc758 \uac15\ub825\ud55c \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \uacf5\ud56d \ub0b4 \uc720\ub3d9 \uc778\uad6c\uac00 \ub9ce\uc740 \uc9c0\uc5ed\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ub41c 38\uac1c\uc758 \ubb3c\ub9ac\uc801 \uc2a4\ud06c\ub9b0\uc5d0\uc11c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ucea0\ud398\uc778\uc744 \ud65c\uc131\ud654\ud558\uc5ec \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ucd5c\ub300\ud55c\uc758 \ub178\ucd9c\uc744 \ubcf4\uc7a5\ud588\uc2b5\ub2c8\ub2e4. Moving Audiences\ub294 \uc608\uc0c1 \ub3c4\ub2ec \ubc94\uc704, \uc7a0\uc7ac\uc801 \uc870\ud68c\uc218 \ubc0f \ub178\ucd9c \uc218 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud558\uc5ec \ucea0\ud398\uc778\uc744 \uacc4\ud68d\ud558\ub294 \ub370 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130\ub294 \uacc4\ud68d \ud504\ub85c\uc138\uc2a4\uc758 \uc9c0\uce68\uc774 \ub418\uc5c8\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ucea0\ud398\uc778\uc758 \uc2e4\uc81c \uc131\uacfc\uc640 \ud6a8\uacfc\ub97c \uce21\uc815\ud558\ub294 \ubca4\uce58\ub9c8\ud06c \uc5ed\ud560\uc744 \ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p><strong>\uacb0\uacfc: <\/strong>\uc774 \ucea0\ud398\uc778\uc740 15\uc77c \ub9cc\uc5d0 245\ub9cc \uac74\uc758 \ub178\ucd9c\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ub2ec\uc131\ud558\uc5ec \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc758 \uc0c1\ub2f9\uc218\uc5d0\uac8c \ud6a8\uacfc\uc801\uc73c\ub85c \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uc624\ud6c4 \uc2dc\uac04\ub300\ub294 \uc804\uccb4 \ucc38\uc5ec\uc758 \uac70\uc758 3\ubd84\uc758 1\uc744 \ucc28\uc9c0\ud560 \uc815\ub3c4\ub85c \uccad\uc911\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\ub294 \ub370 \ud2b9\ud788 \ud6a8\uacfc\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc774 \ucea0\ud398\uc778\uc740 \uc2dc\uccad\uc790\uc758 55%\uac00 16\uc138\uc5d0\uc11c 34\uc138 \uc5f0\ub839\ub300\uc5d0 \uc18d\ud560 \uc815\ub3c4\ub85c \uc80a\uc740 \uc131\uc778\ub4e4\uc5d0\uac8c \ud070 \ubc18\ud5a5\uc744 \uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ud504\ub9ac\ubbf8\uc5c4 \ube0c\ub79c\ub4dc\uac00 \uacf5\ud56d\uc5d0\uc11c DOOH \uad11\uace0\ub97c \ud65c\uc6a9\ud558\uba74 \ubd80\uc720\ud55c \uace0\uac1d\uacfc \uc18c\ud1b5\ud558\uace0 \ub354 \uae34 \uccb4\ub958 \uc2dc\uac04\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ud2b9\ubcc4\ud55c \uae30\ud68c\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc774\ub7ec\ud55c \uc2a4\ud06c\ub9b0\uc5d0 \ub300\ud55c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ud65c\uc131\ud654\uac00 \uac00\ub2a5\ud574\uc9d0\uc5d0 \ub530\ub77c \ube0c\ub79c\ub4dc\ub294 \uc601\ud5a5\ub825 \uc788\ub294 DOOH\ub97c \ub514\uc9c0\ud138 \ub860\uce6d \ucea0\ud398\uc778\uc5d0 \uc6d0\ud65c\ud558\uac8c \ud1b5\ud569\ud558\uc5ec \ub3c4\ub2ec \ubc94\uc704\uc640 \uc601\ud5a5\ub825\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>+2.45MIL<\/p>\n\n<p>\uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec<\/p>\n\n<p>\uc774 \ucea0\ud398\uc778\uc740 \ub2f9\ucd08 \uacc4\ud68d\ud588\ub358 \uac83\ubcf4\ub2e4 105% \ub354 \ub9ce\uc740 \ub3c4\ub2ec\ub960\uc744 \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub4dc: \ub274\ud2b8\ub85c\uc9c0\ub098 \uad6d\uac00: \uc778\ub3c4 \ub3c4\uc804: \ub274\ud2b8\ub85c\uc9c0\ub098\ub294 \uc0c8\ub85c\uc6b4 \ube0c\ub77c\uc774\ud2b8 \ubd80\uc2a4\ud2b8 \uc81c\ud488\uad70\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc54c\ub9ac\uace0 \ud64d\ubcf4\ud558\uae30 \uc704\ud574 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \ubc94\uc704\ub97c \ud655\uc7a5\ud574\uc57c \ud558\ub294 \uacfc\uc81c\uc5d0 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/neutrogena-uses-premium-screens-in-india-to-build-awareness\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ub274\ud2b8\ub85c\uc9c0\ub098, \uc778\ub3c4\uc5d0\uc11c \ud504\ub9ac\ubbf8\uc5c4 \ubc30\uce58\ud615 \uc2a4\ud06c\ub9b0\uc744 \ud65c\uc6a9\ud558\uc5ec \uc2e0\uc81c\ud488 \ucd9c\uc2dc\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4 \uad6c\ucd95<\/span><\/a><\/p>\n","protected":false},"featured_media":17265,"template":"","class_list":["post-11980","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/11980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/17265"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=11980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}