{"id":11983,"date":"2023-06-01T15:59:04","date_gmt":"2023-06-01T10:29:04","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/%eb%a7%a5%eb%8f%84%eb%82%a0%eb%93%9c-%ec%83%88%eb%a1%9c%ec%9a%b4-%eb%a7%a5%ec%84%b8%ec%9d%b4%eb%b2%84-%eb%af%b9%ec%8a%a4-%ec%95%a4-%eb%a7%a4%ec%b9%98%eb%a5%bc-%ec%84%a0%eb%b3%b4%ec%9d%b4%ea%b8%b0\/"},"modified":"2023-12-11T10:44:33","modified_gmt":"2023-12-11T05:14:33","slug":"mcdonalds-implements-weather-triggered-advertising","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/mcdonalds-implements-weather-triggered-advertising\/","title":{"rendered":"\ub9e5\ub3c4\ub0a0\ub4dc, \uc0c8\ub85c\uc6b4 \ub9e5\uc138\uc774\ubc84 \ubbf9\uc2a4 \uc564 \ub9e4\uce58\ub97c \uc120\ubcf4\uc774\uae30 \uc704\ud574 \ub0a0\uc528\uc5d0 \ub530\ub978 \uad11\uace0\ub97c \uad6c\ud604\ud558\ub2e4."},"content":{"rendered":"\n<p><strong>\ube0c\ub79c\ub4dc: <\/strong>\ub9e5\ub3c4\ub0a0\ub4dc<\/p>\n\n<p><strong>\uad6d\uac00:<\/strong> \ud544\ub9ac\ud540<\/p>\n\n<p><strong>\ud30c\ud2b8\ub108: <\/strong>GroupM<\/p>\n\n<p><strong>\ub3c4\uc804: <\/strong>\ub9e5\ub3c4\ub0a0\ub4dc\ub294 \uc5b4\ub5bb\uac8c \ud64d\ubcf4\ud558\uace0 \uc624\ub514\uc5b8\uc2a4 \ub3c4\ub2ec \ubc94\uc704\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n\n<p><strong>\ubaa9\ud45c: <\/strong>\ub9e5\ub3c4\ub0a0\ub4dc\ub294 \uc2e0\uc81c\ud488\uc744 \ud64d\ubcf4\ud558\uace0\uc790 \ud569\ub2c8\ub2e4 <em>\ub9e5\uc138\uc774\ubc84 \ubbf9\uc2a4 \uc564 \ub9e4\uce58<\/em> \ub0a0\uc528 \ud2b8\ub9ac\uac70 \uad11\uace0 \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud558\uc5ec \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4 \ub3c4\ub2ec \ubc94\uc704\ub97c \uadf9\ub300\ud654\ud558\uc5ec \ucf64\ubcf4 \uad11\uace0 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uc194\ub8e8\uc158: <\/strong>\ub9e5\ub3c4\ub0a0\ub4dc\ub294 \ub0a0\uc528 \ud2b8\ub9ac\uac70\ub97c \uc0ac\uc6a9\ud558\uc5ec \ucf58\ud150\uce20\ub97c \uac1c\uc778\ud654\ud558\uace0 \uc18c\ube44\uc790 \ucc38\uc5ec\ub97c \ub3d9\uc801\uc73c\ub85c \uc720\ub3c4\ud569\ub2c8\ub2e4. \uc774 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \ucea0\ud398\uc778\uc740 \ud587\ubcd5\uc774 \uca0d\uca0d\ud560 \ub54c, \ube44\uac00 \uc3df\uc544\uc9c8 \ub54c, \ud544\ub9ac\ud540\uc758 \ud398\ud0c0 \ub370 \ud3a0\ub9ac\uadf8\ub85c\ub77c\uace0 \ubd88\ub9ac\ub294 \uc8fc\uba38\ub2c8\uac00 \ub9c8\ub97c \ub54c \ub4f1 \ub0a0\uc528\uc5d0 \ub530\ub77c \ubc18\uc751\ud558\ub294 \uc138 \uac00\uc9c0 \uc5ed\ub3d9\uc801\uc778 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uacb0\uacfc: <\/strong>100\uc77c\uac04\uc758 \ucd94\uc801 \uae30\uac04 \ub3d9\uc548 \uc0ac\uc774\ud2b8 \uc131\ub2a5\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc218\uc9d1\ud588\uc73c\uba70, \ud2b9\ud788 \uc2e4\uc801\uc774 \uac00\uc7a5 \uc6b0\uc218\ud55c \uc704\uce58\uc640 \uae30\ub300\uce58\ub97c \ucd08\uacfc\ud55c \uc704\uce58\ub97c \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacb0\uacfc\ub294 \ud5a5\ud6c4 \ucea0\ud398\uc778\uc5d0\uc11c \uc774\ub7ec\ud55c \uc0ac\uc774\ud2b8\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud558\uace0 \ub178\ucd9c\uacfc \uc804\ubc18\uc801\uc778 \ubbf8\ub514\uc5b4 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud558\uae30 \uc704\ud55c \uc9c0\uce68\uc774 \ub429\ub2c8\ub2e4. \ub610\ud55c, \uad00\uac1d \uc774\ub3d9 \ud328\ud134\uc758 \ubcc0\ub3d9\uc740 \ud2b9\uc815 \uc704\uce58\uc758 \uc2e4\uc801\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uccd0 \uc608\uce21\ub41c \uacc4\ud68d \ub370\uc774\ud130\uc5d0 \ubbf8\uce58\uc9c0 \ubabb\ud558\ub294 \uc9c0\uc5ed\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc815\uae30\uc801\uc778 \ucea0\ud398\uc778 \ucd5c\uc801\ud654\uc640 \uc8fc\uac04 \uc131\uacfc \uac80\ud1a0\ub97c \ud1b5\ud574 \uc0ac\uc774\ud2b8 \uc120\ud0dd\uc744 \ucd5c\uc801\ud654\ud558\uace0 \uc2e4\uc801\uc774 \ub354 \uc88b\uc740 \uc704\uce58\ub85c \uad11\uace0\ub97c \uc7ac\ubc30\uce58\ud558\uc5ec \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\uc640 \uc7a0\uc7ac\uace0\uac1d \ub3c4\ub2ec \ubc94\uc704\ub97c \ubcf4\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>+1.4MIL<\/p>\n\n<p>\uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec<\/p>\n\n<p>\uc774 \ucea0\ud398\uc778\uc740 \ub9e5\ub3c4\ub0a0\ub4dc\uc640 \uc57d\uc18d\ud55c \uae08\uc561\uc758 \uc57d 142.63%\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub4dc: \ub9e5\ub3c4\ub0a0\ub4dc \uad6d\uac00: \ud544\ub9ac\ud540 \ud30c\ud2b8\ub108: GroupM \ub3c4\uc804: \ub9e5\ub3c4\ub0a0\ub4dc\ub294 \uc5b4\ub5bb\uac8c \ud64d\ubcf4\ud558\uace0 \uc624\ub514\uc5b8\uc2a4 \ub3c4\ub2ec \ubc94\uc704\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ubaa9\ud45c: \ub9e5\ub3c4\ub0a0\ub4dc\ub294 \uc2e0\uc81c\ud488\uc744 \ud64d\ubcf4\ud558\uace0\uc790 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/mcdonalds-implements-weather-triggered-advertising\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ub9e5\ub3c4\ub0a0\ub4dc, \uc0c8\ub85c\uc6b4 \ub9e5\uc138\uc774\ubc84 \ubbf9\uc2a4 \uc564 \ub9e4\uce58\ub97c \uc120\ubcf4\uc774\uae30 \uc704\ud574 \ub0a0\uc528\uc5d0 \ub530\ub978 \uad11\uace0\ub97c \uad6c\ud604\ud558\ub2e4.<\/span><\/a><\/p>\n","protected":false},"featured_media":17271,"template":"","class_list":["post-11983","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/11983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/17271"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=11983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}