{"id":11986,"date":"2023-06-01T16:00:46","date_gmt":"2023-06-01T10:30:46","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/shell-%ea%b3%a0%eb%8f%84%eb%a1%9c-%ec%b5%9c%ec%a0%81%ed%99%94%eb%90%9c-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%a7%a4%ed%8b%b1-dooh-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%9d%84-%ed%86%b5%ed%95%b4-%ed%9a%a8\/"},"modified":"2023-12-11T10:58:25","modified_gmt":"2023-12-11T05:28:25","slug":"shell-targets-motorists-through-programmatic-dooh-campaign","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/shell-targets-motorists-through-programmatic-dooh-campaign\/","title":{"rendered":"Shell, \uace0\ub3c4\ub85c \ucd5c\uc801\ud654\ub41c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6b4\uc804\uc790 \ud0c0\uac9f\ud305\ud558\uae30"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\"><strong>\ube0c\ub79c\ub4dc:<\/strong> Shell<\/h6>\n\n<h6 class=\"wp-block-heading\"><strong>\uad6d\uac00: <\/strong>\ub9d0\ub808\uc774\uc2dc\uc544<\/h6>\n\n<p><strong>\ud30c\ud2b8\ub108: <\/strong>GroupM<\/p>\n\n<p><strong>\ub3c4\uc804: <\/strong>Shell\uc740 \uc6b4\uc804\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \uad6c\ucd95\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uac74\uc124\uc801\uc778 \uba54\uc2dc\uc9c0\ub85c \ud6a8\uacfc\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud574\uc57c \ud558\ub294 \uacfc\uc81c\uc5d0 \uc9c1\uba74\ud574 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\ubaa9\ud45c: <\/strong>\uc258\uc740 \uc6b4\uc804\uc790\ub4e4\uc5d0\uac8c \ub2e4\uc74c\uacfc \uac19\uc740 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. &#8216;EKSTRA \ud0ac\ub85c\ubbf8\ud130, \ud14c\ub974\ub2c8\uc544\ud0c0 \ubca0\ub974\ubca0\uc790&#8217;\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ubc88\uc5ed\ub429\ub2c8\ub2e4. <em>Shell\uc744 \ud1b5\ud55c \ucd94\uac00 \ud61c\ud0dd\uc758 \ucc28\uc774<\/em>\ub3d9\uc2dc\uc5d0 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\ud310\uc744 \ud1b5\ud574 \ub2e4\uc591\ud55c \uc544\uc774\ub514\uc5b4\ub97c \ud63c\ud569\ud558\uc5ec \uc804\uc220\uc801 \ud575\uc2ec \ud3ec\uc778\ud2b8\uc5d0 \ub530\ub77c \uace0\ub824\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uc194\ub8e8\uc158:<\/strong> Moving Audience\ub97c \ud65c\uc6a9\ud558\uc5ec \uc608\uce21 \ubd84\uc11d\uc758 \uac15\ub825\ud55c \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \ucd5c\uc2e0 \uc774\ub3d9 \ud2b8\ub80c\ub4dc\ub97c \uae30\ubc18\uc73c\ub85c \uc7a0\uc7ac\uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc608\uce21\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc6b4\uc804\uc790\uac00 \uc120\ud0dd\ud55c \uad11\uace0\ud310\uc744 \uac00\uc7a5 \ub9ce\uc774 \uc811\ud560 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \ud53c\ud06c \uc2dc\uac04\ub300\ub97c \uc815\ud655\ud788 \ud30c\uc545\ud558\uc5ec \ub3c4\ub2ec \ubc94\uc704\uc640 \ud6a8\uacfc\ub97c \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ucea0\ud398\uc778 \ubd84\uc11d \ub3c4\uad6c\ub97c \ud1b5\ud574 \uc2e4\uc81c \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd94\uc801\ud558\uace0 \uc815\ud655\ud558\uac8c \uce21\uc815\ud560 \uc218 \uc788\uc5b4 \ucd08\uae30 \uc608\uce21\uacfc \uc815\ud655\ud558\uac8c \ube44\uad50\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc740 \ud6a8\uacfc\uc801\uc778 \ucea0\ud398\uc778 \uc2e4\ud589\uc744 \ubcf4\uc7a5\ud558\uace0 \ud5a5\ud6c4 \ucd5c\uc801\ud654\ub97c \uc704\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p><strong>\uacb0\uacfc: <\/strong>100\uc77c\uac04\uc758 \ucd94\uc801 \uae30\uac04 \ub3d9\uc548 \ucea0\ud398\uc778 \ub0b4 \uc5ec\ub7ec \uc0ac\uc774\ud2b8\uc758 \uc131\uacfc\uc5d0 \ub300\ud55c \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. \uc2e4\uc801\uc774 \uac00\uc7a5 \uc6b0\uc218\ud55c \uc704\uce58\uc640 \uae30\ub300\uce58\ub97c \ucd08\uacfc\ud55c \uc704\uce58\ub97c \ud30c\uc545\ud568\uc73c\ub85c\uc368 \ud5a5\ud6c4 \ucea0\ud398\uc778\uc5d0\uc11c \uc774\ub7ec\ud55c \uc0ac\uc774\ud2b8\uc758 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud558\uc5ec \ub178\ucd9c\uacfc \ubbf8\ub514\uc5b4 \uac00\uce58\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uad00\uac1d \uc774\ub3d9 \ud328\ud134\uc758 \ubcc0\ud654\ub85c \uc778\ud574 \ud2b9\uc815 \uc704\uce58\uc758 \uc2e4\uc801\uc774 \uc608\uce21\ub41c \uacc4\ud68d \ub370\uc774\ud130\uc5d0 \ube44\ud574 \uc800\uc870\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \ub9e4\uc8fc \uc131\uacfc\ub97c \uac80\ud1a0\ud558\uace0 \uc0ac\uc774\ud2b8\ub97c \uc870\uc815\ud558\ub294 \ub4f1 \ucea0\ud398\uc778 \ucd5c\uc801\ud654 \uc804\ub7b5\uc744 \uc2e4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc804 \uc608\ubc29\uc801 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \uc2e4\uc801\uc774 \uc6b0\uc218\ud55c \uc0ac\uc774\ud2b8\uc5d0 \uc2a4\ud31f\uc744 \ud560\ub2f9\ud558\uc5ec \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ub354\uc6b1 \ub192\uc77c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>+1.4MIL<\/p>\n\n<p>\uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec<\/p>\n\n<p>\uc774 \ucea0\ud398\uc778\uc740 Shell\uacfc \uc57d\uc18d\ud55c \uae08\uc561\uc758 \uc57d 142.63%\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub4dc: Shell \uad6d\uac00: \ub9d0\ub808\uc774\uc2dc\uc544 \ud30c\ud2b8\ub108: GroupM \ub3c4\uc804: Shell\uc740 \uc6b4\uc804\uc790\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \uad6c\ucd95\ud558\ub294 \ub3d9\uc2dc\uc5d0 \uac74\uc124\uc801\uc778 \uba54\uc2dc\uc9c0\ub85c \ud6a8\uacfc\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud574\uc57c \ud558\ub294 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/shell-targets-motorists-through-programmatic-dooh-campaign\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from Shell, \uace0\ub3c4\ub85c \ucd5c\uc801\ud654\ub41c \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ud6a8\uacfc\uc801\uc73c\ub85c \uc6b4\uc804\uc790 \ud0c0\uac9f\ud305\ud558\uae30<\/span><\/a><\/p>\n","protected":false},"featured_media":17277,"template":"","class_list":["post-11986","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/11986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/17277"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=11986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}