{"id":11992,"date":"2023-06-01T16:03:20","date_gmt":"2023-06-01T10:33:20","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/%ec%b9%bc%ed%85%8d%ec%8a%a4-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%a7%a4%ed%8b%b1-dooh%eb%a5%bc-%ed%99%9c%ec%9a%a9%ed%95%98%ec%97%ac-%ed%8c%8c%ea%b2%a9%ec%a0%81%ec%9d%b8-%eb%a7%88%ec%9d%bc\/"},"modified":"2023-12-11T11:26:27","modified_gmt":"2023-12-11T05:56:27","slug":"caltex-programmatic-dooh-to-maximize-awareness-of-unbeatable-mileage","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/caltex-programmatic-dooh-to-maximize-awareness-of-unbeatable-mileage\/","title":{"rendered":"\uce7c\ud14d\uc2a4, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH\ub97c \ud65c\uc6a9\ud558\uc5ec &#8216;\ud30c\uaca9\uc801\uc778 \ub9c8\uc77c\ub9ac\uc9c0&#8217; \ud61c\ud0dd\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4 \uadf9\ub300\ud654"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\"><strong>\ube0c\ub79c\ub4dc:<\/strong> \uce7c\ud14d\uc2a4 <\/h6>\n\n<h6 class=\"wp-block-heading\"><strong>\uad6d\uac00:<\/strong> \ub9d0\ub808\uc774\uc2dc\uc544 <\/h6>\n\n<p><strong>\ud30c\ud2b8\ub108: <\/strong>GroupM<\/p>\n\n<p><strong>\ub3c4\uc804: <\/strong>\uce98\ud14d\uc2a4\ub294 \uc5b4\ub5bb\uac8c \ud558\uba74 \uba4b\uc9c4 DOOH \uc7a5\uc18c\uc5d0\uc11c \ub3d9\uc601\uc0c1 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ud655\uc7a5\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n\n<p><strong>\ubaa9\ud45c: <\/strong>Chevron \uadf8\ub8f9\uc758 \uacc4\uc5f4\uc0ac\uc778 Caltex\ub294 &#8216;\ud0c1\uc6d4\ud55c \ub9c8\uc77c\ub9ac\uc9c0&#8217; \ucea0\ud398\uc778\uc758 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \ub9ac\ud0c0\uac8c\ud305 \uc694\uc18c\ub97c \uad6c\ud604\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4: \uba48\ucd9c \uc218 \uc5c6\ub294 \uc8fc\ud589 \uac70\ub9ac&#8217; \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uc8fc\uc720\uc18c \ubc18\uacbd 5km \uc774\ub0b4\ub85c \uc9c0\ub098\uac00\ub358 \ud589\uc778\uc774 \ubaa8\ubc14\uc77c \uc54c\ub9bc\uc744 \ubc1b\uc73c\uba74, \uce7c\ud14d\uc2a4\uac00 \uc0ac\uc6a9\uc790\uac00 \uce7c\ud14d\uc2a4 \ud718\ubc1c\uc720\ub97c \uac00\ub4dd \ucc44\uc6b8 \uc218 \uc788\ub294 \uac70\ub9ac(\ud0ac\ub85c\ubbf8\ud130)\ub97c \ub9de\ucd94\ub294 \ucd94\uce21 \uac8c\uc784\uc5d0 \ucc38\uc5ec\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4. \uadf8\ub7ec\uba74 \uc774 \uc9c8\ubb38\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uce7c\ud14d\uc2a4 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc5f0\uacb0\ub418\ub294 \uba54\uc2dc\uc9c0\ub97c \ud45c\uc2dc\ud569\ub2c8\ub2e4. <\/p>\n\n<p><strong>\uc194\ub8e8\uc158: <\/strong>\uc6e8\uc774\ube0c\uba54\uc774\ucee4 \ud300\uc740 Moving Audiences planner<em>,<\/em>\ub97c \uc0ac\uc6a9\ud558\uc5ec \uce7c\ud14d\uc2a4 \uc8fc\uc720\uc18c \uc778\uadfc\uc758 \uad00\ub828 DOOH \uc704\uce58\ub97c \ud30c\uc545\ud558\uace0 \ucea0\ud398\uc778\uc774 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac\uc801 \ub3c4\ub2ec \ubc94\uc704\uc640 \ub178\ucd9c \uc218\ub97c \uc608\uce21\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc774 \ucea0\ud398\uc778\uc740 \uac01 \uc0ac\uc774\ud2b8\uc758 \uc131\uacfc\ub97c \ud30c\uc545\ud558\uae30 \uc704\ud574 <em>Moving Audiences<\/em> \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ubaa8\ub2c8\ud130\ub9c1\ud558\uace0 \ucd94\uc801\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \uc624\ub514\uc5b8\uc2a4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \ucea0\ud398\uc778\uc744 \ub354\uc6b1 \ucd5c\uc801\ud654\ud558\uc5ec \uc57d\uc18d\ub41c \uad11\uace0 \uc2a4\ud31f\uc744 \uc804\ub2ec\ud558\uace0 \ucd5c\ub300 \uc778\uc9c0\ub3c4\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uacb0\uacfc: <\/strong>62\uc77c\uac04\uc758 \ucd94\uc801 \uae30\uac04 \ub3d9\uc548 \uc774 \ucea0\ud398\uc778\uc740 873\ub9cc \uac74\uc758 \uc7a0\uc7ac\uc801 \uc870\ud68c\uc218\uc640 70\ub9cc \uba85\uc5d0 \uac00\uae4c\uc6b4 \uc21c \uc2dc\uccad\uc790 \ub3c4\ub2ec\uc774\ub77c\ub294 \uc778\uc0c1\uc801\uc778 \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uc120\uc815\ub41c \uad11\uace0\ud310 \uc704\uce58 \uc911 \ud55c \uacf3\uc740 \uc804\uccb4 \ucea0\ud398\uc778 \ub178\ucd9c\uc758 25% \uc774\uc0c1\uc744 \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc774 \ucea0\ud398\uc778\uc758 \uad11\uace0 \ud50c\ub808\uc774\ub294 \uc608\uce21 \uad11\uace0 \ud50c\ub808\uc774\uc758 125.76%\uc5d0 \ub3c4\ub2ec\ud558\uc5ec \uae30\ub300 \uc774\uc0c1\uc758 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc131\uacfc\ub294 \ub2e4\uc591\ud55c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc8fc\uc5d0\uac8c \uad11\uace0 \uac8c\uc7ac\uc5d0 \ub300\ud55c \ud22c\uba85\ud558\uace0 \ub3c5\ub9bd\uc801\uc778 \uc2dc\uac01\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uce98\ud14d\uc2a4\ub294 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \uc2e4\uc801\uc774 \uc6b0\uc218\ud55c \uc0ac\uc774\ud2b8\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ubd80\uc5ec\ud558\uace0 \uc804\uccb4 \ub178\ucd9c \uc218\ub97c \ud06c\uac8c \ub298\ub9b4 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc131\uacf5\uc801\uc778 \uacb0\uacfc\ub294 DOOH \ubbf8\ub514\uc5b4\uc758 \ucc45\uc784\uac10\uc744 \uac15\uc870\ud558\uace0 \ub3d9\uc601\uc0c1 \uad11\uace0 \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\ub294 \ub370 \uc720\uc6a9\ud55c \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc790\ub9ac\ub9e4\uae40\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub4dc: \uce7c\ud14d\uc2a4 \uad6d\uac00: \ub9d0\ub808\uc774\uc2dc\uc544 \ud30c\ud2b8\ub108: GroupM \ub3c4\uc804: \uce98\ud14d\uc2a4\ub294 \uc5b4\ub5bb\uac8c \ud558\uba74 \uba4b\uc9c4 DOOH \uc7a5\uc18c\uc5d0\uc11c \ub3d9\uc601\uc0c1 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ud655\uc7a5\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uadf9\ub300\ud654\ud560 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/caltex-programmatic-dooh-to-maximize-awareness-of-unbeatable-mileage\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uce7c\ud14d\uc2a4, \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH\ub97c \ud65c\uc6a9\ud558\uc5ec &#8216;\ud30c\uaca9\uc801\uc778 \ub9c8\uc77c\ub9ac\uc9c0&#8217; \ud61c\ud0dd\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4 \uadf9\ub300\ud654<\/span><\/a><\/p>\n","protected":false},"featured_media":17288,"template":"","class_list":["post-11992","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/11992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/17288"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=11992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}