{"id":11995,"date":"2023-06-01T16:04:43","date_gmt":"2023-06-01T10:34:43","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/%eb%9e%91%ec%bd%a4-%ec%b6%98%ec%a0%88-%ed%95%9c%ec%a0%95%ed%8c%90-%ec%a0%9c%ed%92%88%ec%9d%98-%ec%9d%b8%ec%a7%80%eb%8f%84%eb%a5%bc-%eb%86%92%ec%9d%b4%eb%8b%a4\/"},"modified":"2023-12-11T11:32:50","modified_gmt":"2023-12-11T06:02:50","slug":"lancome-drives-awareness-for-cny-limited-edition-product","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/lancome-drives-awareness-for-cny-limited-edition-product\/","title":{"rendered":"\ub791\ucf64, \ucd98\uc808 \ud55c\uc815\ud310 \uc81c\ud488\uc758 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub2e4"},"content":{"rendered":"\n<h6 class=\"wp-block-heading\"><strong>\ube0c\ub79c\ub4dc:<\/strong> \ub791\ucf64<\/h6>\n\n<h6 class=\"wp-block-heading\"><strong>\uad6d\uac00: <\/strong>\ub9d0\ub808\uc774\uc2dc\uc544<\/h6>\n\n<p><strong>\ud30c\ud2b8\ub108:<\/strong> GroupM<\/p>\n\n<p><strong>\ub3c4\uc804:<\/strong> \uad6c\uc815(CNY) \uae30\uac04\uc740 \uc1fc\ud551\uacfc \uc120\ubb3c \uc120\ubb3c\uc774 \uac00\uc7a5 \ub9ce\uc740 \uc2dc\uae30\uc785\ub2c8\ub2e4. \ub791\ucf64\uc740 \ub9e4\uc7a5 \uadfc\ucc98\uc5d0\uc11c \ub208\uc5d0 \ub744\ub294 \uc81c\ud488\uc744 \ub9cc\ub4e4\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\ubaa9\ud45c: <\/strong>\ub791\ucf64\uc740 \uc1fc\ud551\ubab0 \uc778\uadfc\uc758 \ud504\ub9ac\ubbf8\uc5c4 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH) \ub9e4\uc7a5\uc5d0\uc11c \uc5b4\ub4dc\ubc34\uc2a4\ub4dc \uc81c\ub2c8\ud53c\ub044 \ub9ac\ubbf8\ud2f0\ub4dc \uc5d0\ub514\uc158 \uc138\ub7fc\uc744 \ub300\ub300\uc801\uc73c\ub85c \ud64d\ubcf4\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \ub3d9\uc601\uc0c1 \uad11\uace0 \ucea0\ud398\uc778\uc774\uc5c8\uae30 \ub54c\ubb38\uc5d0 \ucc45\uc784\uac10 \uc788\ub294 \uad11\uace0 \ubc0f \uc624\ub514\uc5b8\uc2a4 \ub3c4\ub2ec \ubcf4\uace0\ub3c4 \ud544\uc218 \uc694\uac74\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uc194\ub8e8\uc158: <\/strong>Moving Audiences \ub3c4\uad6c\uc758 \uace0\uae09 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \ub791\ucf64\uc758 \uace0\uae09\uc2a4\ub7ec\uc6b4 \ube0c\ub79c\ub4dc \uc774\ubbf8\uc9c0\uc5d0 \ubd80\ud569\ud558\ub294 \ud504\ub9ac\ubbf8\uc5c4 DOOH \ub9e4\uc7a5\uc744 \uc131\uacf5\uc801\uc73c\ub85c \ucc3e\uc544\ub0c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc7a5\uc18c\uc5d0\ub294 \uad50\ud1b5\ub7c9\uc774 \ub9ce\uc740 \uc1fc\ud551 \uc9c0\uc5ed \uadfc\ucc98\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ub41c \ub300\ud615 \ub514\uc9c0\ud138 \ud328\ub110\uc774 \ud3ec\ud568\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ub610\ud55c \uc774 \ub3c4\uad6c\uc758 \uc815\ud655\ud55c \uc624\ub514\uc5b8\uc2a4 \ub178\ucd9c \uc608\uce21 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uc5ec \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uac00 \uac00\uc7a5 \uc9d1\uc911\ub418\ub294 \ud53c\ud06c \uc2dc\uac04\ub300\ub97c \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uadc0\uc911\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574 \ucea0\ud398\uc778\uc758 \ud2b9\uc815 \uc2dc\uac04\ub300\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \uc9c0\uc815\ud558\uc5ec \uba54\uc2dc\uc9c0 \uc804\ub2ec\uc758 \ud6a8\uacfc\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uacb0\uacfc: <\/strong><strong><br\/><\/strong>30\uc77c\uac04\uc758 \ucea0\ud398\uc778 \uae30\uac04 \ub3d9\uc548 \uc608\uc0c1 \ub178\ucd9c \uc218\ub97c 107.1% \ucd08\uacfc \ub2ec\uc131\ud588\uc73c\uba70, \ub2f9\ucd08 \uc608\uc0c1\ubcf4\ub2e4 105.5% \ub354 \ub9ce\uc740 \uc2dc\uccad\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc758 \uc57d 78%\uc5d0 \ub2ec\ud558\ub294 \uc555\ub3c4\uc801\uc778 \ub2e4\uc218\uac00 \uc1fc\ud551 \uc7a5\uc18c\ub97c \uc790\uc8fc \ubc29\ubb38\ud558\ub294 \uace0\uac1d\uc73c\ub85c \uad6c\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc774\ub7ec\ud55c \ud0c1\uc6d4\ud55c \uacb0\uacfc\ub294 \ub354 \ub9ce\uc740 \ub178\ucd9c\uacfc \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 DOOH \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \uc785\uc99d\ud569\ub2c8\ub2e4. \uc608\uc0c1 \uc9c0\ud45c\ub97c \ucd08\uacfc \ub2ec\uc131\ud568\uc73c\ub85c\uc368 \ub3c4\ub2ec \ubc94\uc704\ub97c \uc131\uacf5\uc801\uc73c\ub85c \ud655\uc7a5\ud558\uace0 \ud0c0\uac9f \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uc544 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ube0c\ub79c\ub4dc \uc785\uc9c0\ub97c \ub354\uc6b1 \uac15\ud654\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub4dc: \ub791\ucf64 \uad6d\uac00: \ub9d0\ub808\uc774\uc2dc\uc544 \ud30c\ud2b8\ub108: GroupM \ub3c4\uc804: \uad6c\uc815(CNY) \uae30\uac04\uc740 \uc1fc\ud551\uacfc \uc120\ubb3c \uc120\ubb3c\uc774 \uac00\uc7a5 \ub9ce\uc740 \uc2dc\uae30\uc785\ub2c8\ub2e4. \ub791\ucf64\uc740 \ub9e4\uc7a5 \uadfc\ucc98\uc5d0\uc11c \ub208\uc5d0 \ub744\ub294 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/lancome-drives-awareness-for-cny-limited-edition-product\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ub791\ucf64, \ucd98\uc808 \ud55c\uc815\ud310 \uc81c\ud488\uc758 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub2e4<\/span><\/a><\/p>\n","protected":false},"featured_media":17293,"template":"","class_list":["post-11995","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/11995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/17293"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=11995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}