{"id":12007,"date":"2023-08-01T17:22:49","date_gmt":"2023-08-01T11:52:49","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/icc-t20-%ec%9b%94%eb%93%9c%ec%bb%b5-2022%ec%97%90%ec%84%9c-moving-walls%ec%9d%98-%eb%8b%a4%ec%9d%b4%eb%82%98%eb%af%b9-dooh-%ec%ba%a0%ed%8e%98%ec%9d%b8\/"},"modified":"2023-12-11T14:09:56","modified_gmt":"2023-12-11T08:39:56","slug":"moving-walls-dynamic-dooh-campaign-icc-t20-world-cup-2022","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/moving-walls-dynamic-dooh-campaign-icc-t20-world-cup-2022\/","title":{"rendered":"ICC T20 \uc6d4\ub4dc\ucef5 2022\uc5d0\uc11c Moving Walls\uc758 \ub2e4\uc774\ub098\ubbf9 DOOH \ucea0\ud398\uc778"},"content":{"rendered":"\n<p>Moving Walls\ub294 \uad6d\uc81c \ud06c\ub9ac\ucf13 \ud611\ud68c(ICC)\uc640 \ud611\ub825\ud558\uc5ec 2022\ub144 ICC \ub0a8\uc790 T20 \uc6d4\ub4dc\ucef5\uc744 \uc99d\ud3ed\uc2dc\ud0a4\uae30 \uc704\ud574 \uae00\ub85c\ubc8c DOOH(Digital Out-of-Home) \uc2a4\ud06c\ub9b0\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc740 \ub3d9\uc801 DOOH \ubbf8\ub514\uc5b4\ub97c \ud65c\uc6a9\ud558\uc5ec \ud1a0\ub108\uba3c\ud2b8\uc758 \uc2e4\uc2dc\uac04 \uc810\uc218 \uc5c5\ub370\uc774\ud2b8\uc640 \uc2a4\ub9b4 \ub118\uce58\ub294 \ud558\uc774\ub77c\uc774\ud2b8\ub97c \ubc30\ud3ec\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n<h4 class=\"wp-block-heading\"><strong>\ud575\uc2ec \ubaa9\ud45c<\/strong><\/h4>\n\n<p>\uc774 \ucea0\ud398\uc778\uc758 \uc8fc\uc694 \ubaa9\ud45c\ub294 \ub450 \uac00\uc9c0\uc600\uc2b5\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \uccad\uc911\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uae00\ub85c\ubc8c \uc2a4\ud3ec\uce20\ub85c\uc11c \ud06c\ub9ac\ucf13\uc5d0 \ub300\ud55c \uc778\uc2dd\uc744 \ub192\uc774\ub294 \uac83\uacfc \ud1a0\ub108\uba3c\ud2b8\uc758 \ucd5c\uc2e0 \uc5c5\ub370\uc774\ud2b8\ub97c \ud32c\ub4e4\uc5d0\uac8c \uc54c\ub9ac\ub294 \uac83\uc785\ub2c8\ub2e4. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/Campaign-across-the-world-1-1024x575.png\" alt=\"\" class=\"wp-image-6867\" style=\"width:1024px;height:575px\" width=\"1024\" height=\"575\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/Campaign-across-the-world-1-1024x575.png 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/Campaign-across-the-world-1-300x169.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/Campaign-across-the-world-1-768x431.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/Campaign-across-the-world-1-1536x863.png 1536w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/Campaign-across-the-world-1-2048x1150.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<p><\/p>\n\n<h4 class=\"wp-block-heading\"><strong>\ud6a8\uacfc\uc801\uc778 \uc194\ub8e8\uc158<\/strong><\/h4>\n\n<p>\uc774\ub7ec\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud574 Moving Walls\ub294 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc5f0\uacb0\ub41c DOOH DSP(\uc218\uc694 \uce21 \ud50c\ub7ab\ud3fc)\ub97c \ud65c\uc6a9\ud558\uace0 \ud1a0\ub108\uba3c\ud2b8\uc758 \uc2e4\uc2dc\uac04 \ud558\uc774\ub77c\uc774\ud2b8\uc640 \uc810\uc218 \uc5c5\ub370\uc774\ud2b8\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. QMS\uc758 \uc2e0\uacbd\uacfc\ud559 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc9c4\ud654\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc0ac\uc6a9\ud55c DOOH \ucea0\ud398\uc778\uc740 \ucea0\ud398\uc778 5\uc77c\ucc28\uae4c\uc9c0 \uc815\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc5d0 \ube44\ud574 38% \ub354 \ub192\uc740 \uc601\ud5a5\ub825\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. Moving Walls\ub294 \uccb4\ub958 \uc2dc\uac04\uc774 \uae34 \uc7a5\uc18c\uc5d0\uc11c \uc2b9\uac1d\ub4e4\uc5d0\uac8c \uc0c1\ud638\uc791\uc6a9\uc801\uc774\uace0 \ub9e4\ub825\uc801\uc778 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uccad\uc911\uacfc \ub354 \uae4a\uc740 \ucc28\uc6d0\uc5d0\uc11c \uc131\uacf5\uc801\uc73c\ub85c \uc5f0\uacb0\ub418\uc5b4 \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uacbc\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>\ub180\ub77c\uc6b4 \uacb0\uacfc<\/strong><\/h4>\n\n<p>\uc774 \ucea0\ud398\uc778\uc5d0\ub294 \uc804 \uc138\uacc4 18\uba85\uc758 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\uac00 \ucc38\uc5ec\ud558\uc5ec \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc778\uc0c1\uc801\uc778 662\uac1c \uc704\uce58\uc5d0\uc11c 2,211\uac1c\uc758 \uc2a4\ud06c\ub9b0\uc744 \ud65c\uc6a9\ud558\uc5ec \ucea0\ud398\uc778\uc744 \uacf5\ub3d9\uc73c\ub85c \uc804\uac1c\ud588\uc2b5\ub2c8\ub2e4. \uad11\ubc94\uc704\ud55c \ub3c4\ub2ec \ubc94\uc704\uc640 \ucc38\uc5ec \ub178\ub825\uc73c\ub85c \ub6f0\uc5b4\ub09c \uacb0\uacfc\ub97c \uc5bb\uc5c8\uc73c\uba70 \uc804\uccb4 \ud654\uba74\uc5d0 \ucd1d 2,600,450\uac1c\uc758 \uad11\uace0 \uc2a4\ud31f\uc774 \uac8c\uc7ac\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uac8c\ub2e4\uac00 \ud300\uc740 \ucea0\ud398\uc778\uc744 \uc704\ud574 \ub180\ub77c\uc6b4 149\uac1c\uc758 \uace0\uc720\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uac1c\ubc1c\ud558\uc5ec \ud1a0\ub108\uba3c\ud2b8 \ub0b4\ub0b4 \uccad\uc911\uc5d0\uac8c \ub2e4\uc591\ud558\uace0 \ub9e4\ub825\uc801\uc778 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc744 \ubcf4\uc7a5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e4\uc2dc\uac04 \ud558\uc774\ub77c\uc774\ud2b8\ub294 \uc804 \uc138\uacc4 \uc218\ucc9c \uac1c\uc758 \ub514\uc9c0\ud138 \uad11\uace0\ud310\uc5d0 \ubc29\uc1a1\ub418\uc5b4 \uac00\uc2dc\uc131\uc744 \ub192\uc774\uace0 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uba70 \uc2a4\ud3ec\uce20\uc5d0 \ub300\ud55c \uad00\uc2ec\uc744 \ubd88\ub7ec\uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/Campaign-Performance-Post-Template-1-2-1024x1024.png\" alt=\"\" class=\"wp-image-6875\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/Campaign-Performance-Post-Template-1-2-1024x1024.png 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/Campaign-Performance-Post-Template-1-2-300x300.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/Campaign-Performance-Post-Template-1-2-150x150.png 150w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/Campaign-Performance-Post-Template-1-2-768x768.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/Campaign-Performance-Post-Template-1-2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"ICC T20 Mens&#039; Cricket World Cup 2022 Highlights in Singapore\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rp1Rlfu34R0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<h4 class=\"wp-block-heading\"><strong>\ube0c\ub79c\ub4dc \ucc38\uc5ec<\/strong><\/h4>\n\n<p>ICC T20 \uc6d4\ub4dc\ucef5 2022 \uae30\uac04 \ub3d9\uc548 Moving Walls\ub294 \ub2e4\uc591\ud55c \uc601\uc0c1\uacfc \ub9e4\ud639\uc801\uc778 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uad00\uac1d\uc5d0\uac8c \ubaa8\ub4e0 \uc561\uc158\uc5d0 \ub300\ud55c \ud3ec\uad04\uc801\uc778 \uc2dc\uac01\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc2e4\uc2dc\uac04 \ud558\uc774\ub77c\uc774\ud2b8\ub294 \uc804 \uc138\uacc4 \ub514\uc9c0\ud138 \uad11\uace0\ud310\uc5d0 \ub208\uc5d0 \ub744\uac8c \ud45c\uc2dc\ub418\uc5b4 \ud1a0\ub108\uba3c\ud2b8 \ub0b4\ubd80\uc758 \ubab0\uc785\uac10 \uc788\uace0 \uc0dd\uc0dd\ud55c \ubaa8\uc2b5\uc744 \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud06c\ub9ac\ucf13 \uc560\ud638\uac00\ub4e4\uc758 \uac08\ub9dd\uc744 \ucda9\uc871\uc2dc\ucf30\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud604\uc9c0 \uc2dc\uc7a5 \ub610\ub294 \ubaa8\ub4e0 \uc2dc\uc7a5\uc5d0\uc11c \uc810\uc218 \uc5c5\ub370\uc774\ud2b8 \ubc0f \ud558\uc774\ub77c\uc774\ud2b8\ub97c \ud6c4\uc6d0\ud568\uc73c\ub85c\uc368 \ube0c\ub79c\ub4dc\uac00 \uc774\ubca4\ud2b8\uc640 \uc5f0\uacc4\ud560 \uc218 \uc788\ub294 \ub3c5\ud2b9\ud55c \uae30\ud68c\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ube0c\ub79c\ub4dc\ub294 \uc0c1\uc9d5\uc801\uc778 \uc704\uce58, \uc1fc\ud551 \uc13c\ud130, \uc678\uad6d\uc778\uc744 \ub300\uc0c1\uc73c\ub85c \ud55c \ud328\ud0a4\uc9c0 \ub4f1 \uad00\ub828 DOOH \uc7a5\uc18c \uc720\ud615\uc744 \uc120\ud0dd\ud560 \uc218 \uc788\ub294 \uc720\uc5f0\uc131\uc744 \ud655\ubcf4\ud558\uc5ec \ube0c\ub79c\ub4dc \ub178\ucd9c \ubc0f \ucc38\uc5ec \uae30\ud68c\ub97c \uadf9\ub300\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1008\" height=\"756\" data-id=\"6869\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/WhatsApp-Image-2021-11-01-at-6.17.37-PM-2.jpeg\" alt=\"\" class=\"wp-image-6869\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/WhatsApp-Image-2021-11-01-at-6.17.37-PM-2.jpeg 1008w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/WhatsApp-Image-2021-11-01-at-6.17.37-PM-2-300x225.jpeg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/WhatsApp-Image-2021-11-01-at-6.17.37-PM-2-768x576.jpeg 768w\" sizes=\"auto, (max-width: 1008px) 100vw, 1008px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"9664\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/MW-ICC_SEMANGAT-011121-scaled-1-1024x768.jpg\" alt=\"ICC T20 &#xC6D4;&#xB4DC;&#xCEF5; 2022&#xC758; DOOH &#xCEA0;&#xD398;&#xC778;\" class=\"wp-image-9664\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/MW-ICC_SEMANGAT-011121-scaled-1-1024x768.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/MW-ICC_SEMANGAT-011121-scaled-1-300x225.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/MW-ICC_SEMANGAT-011121-scaled-1-768x576.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/MW-ICC_SEMANGAT-011121-scaled-1-1536x1152.jpg 1536w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/08\/MW-ICC_SEMANGAT-011121-scaled-1-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<p><strong>\uad11\uace0\uc640 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc0ac\uc774\uc758 \uaca9\ucc28 \ud574\uc18c<\/strong><\/p>\n\n<p>\uc774 \ucea0\ud398\uc778\uc740 DOOH \ud654\uba74\uc774 \ub2e8\uc21c\ud55c \uad11\uace0 \ucf58\ud150\uce20 \uc635\uc158 \uc774\uc0c1\uc758 \uae30\ub2a5\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \uc5c5\ub370\uc774\ud2b8\uc640 \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub294 \uc2a4\ud3ec\uce20 \ud558\uc774\ub77c\uc774\ud2b8\ub97c \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uc774\ubca4\ud2b8\ub294 \uc2e4\uc81c \uc774\ubca4\ud2b8\uc640 \uba40\ub9ac \ub5a8\uc5b4\uc9c4 \uacf5\uacf5 \uc7a5\uc18c\uc5d0\uc11c \uc9c4\ud589\ub420 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moving Walls\ub294 \uad6d\uc81c \ud06c\ub9ac\ucf13 \ud611\ud68c(ICC)\uc640 \ud611\ub825\ud558\uc5ec 2022\ub144 ICC \ub0a8\uc790 T20 \uc6d4\ub4dc\ucef5\uc744 \uc99d\ud3ed\uc2dc\ud0a4\uae30 \uc704\ud574 \uae00\ub85c\ubc8c DOOH(Digital Out-of-Home) \uc2a4\ud06c\ub9b0\uc744 \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc740 \ub3d9\uc801 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/moving-walls-dynamic-dooh-campaign-icc-t20-world-cup-2022\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from ICC T20 \uc6d4\ub4dc\ucef5 2022\uc5d0\uc11c Moving Walls\uc758 \ub2e4\uc774\ub098\ubbf9 DOOH \ucea0\ud398\uc778<\/span><\/a><\/p>\n","protected":false},"featured_media":17317,"template":"","class_list":["post-12007","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/12007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/17317"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}