{"id":12019,"date":"2023-09-06T08:23:08","date_gmt":"2023-09-06T02:53:08","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/mcdonalds%eb%8a%94-dynamic-dooh%eb%a5%bc-%ec%82%ac%ec%9a%a9%ed%95%98%ec%97%ac-%ed%95%84%eb%a6%ac%ed%95%80%ec%9d%98-%ec%8b%a4%ec%8b%9c%ea%b0%84-%ea%b8%b0%ec%83%81-%ec%a1%b0%ea%b1%b4%ec%9d%84\/"},"modified":"2023-12-11T16:32:37","modified_gmt":"2023-12-11T11:02:37","slug":"mcdonalds-uses-dynamic-dooh-philippines","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/mcdonalds-uses-dynamic-dooh-philippines\/","title":{"rendered":"McDonald\u2019s\ub294 Dynamic DOOH\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud544\ub9ac\ud540\uc758 \uc2e4\uc2dc\uac04 \uae30\uc0c1 \uc870\uac74\uc744 \uae30\ubc18\uc73c\ub85c \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ucf30\uc2b5\ub2c8\ub2e4."},"content":{"rendered":"\n<p>McDonald&#8217;s\ub294 \ub2e8 10\uc77c \ub9cc\uc5d0 100\ub9cc \uac74\uc5d0 \uac00\uae4c\uc6b4 \ub178\ucd9c\uc218\ub97c \uc0dd\uc131\ud588\uc73c\uba70 \uadf8 \uacb0\uacfc McDonald&#8217;s \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\ub294 \uc720\ub3d9\uc778\uad6c\uac00 9% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. McDonald\ub294 \ube0c\ub79c\ub4dc \uc571\uc778 \ub3d9\uc801 DOOH\uc640 \uc2e4\uc2dc\uac04 \ub0a0\uc528 \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub41c \ub514\uc9c0\ud138 \uad11\uace0\ub97c \ud1b5\ud569\ud558\uc5ec \uc131\uacf5\uc801\uc73c\ub85c \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0 \uc2dc\uac04\uc5d0 \ubbfc\uac10\ud55c \uc81c\uc548\uc744 \ud64d\ubcf4\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"McDonalds Uses Dynamic DOOH to Unlock Deals Based on Real-Time Weather Conditions in the Philippines\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hUCE2HGCLZ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">McDonalds\ub294 Dynamic DOOH\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud544\ub9ac\ud540\uc758 \uc2e4\uc2dc\uac04 \uae30\uc0c1 \uc870\uac74\uc744 \uae30\ubc18\uc73c\ub85c \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/figcaption><\/figure>\n\n<h5 class=\"wp-block-heading\"><strong>\ub3c4\uc804:<\/strong> <\/h5>\n\n<p>\uae00\ub85c\ubc8c \ud328\uc2a4\ud2b8\ud478\ub4dc \uc120\ub450\uc5c5\uccb4\uc778 McDonald&#8217;s\ub294 \uc2e4\uc2dc\uac04 \uae30\uc0c1 \uc870\uac74\uc744 \uae30\ubc18\uc73c\ub85c \ubaa8\ubc14\uc77c \uc571\uc5d0\uc11c \ud2b9\ubcc4 \u201c\uc5f4\uc2ec\ud788 \uba39\uace0 \uc2f6\uc740 \ub51c\u201d\uc744 \uc81c\uacf5\ud558\ub294 \uc0c8\ub85c\uc6b4 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud544\ub9ac\ud540\uc774 \uc810\uc810 \ub354\uc6cc\uc9c0\ub294 \ub0a0\uc774 \ub2e4\uac00\uc624\uace0 \uc788\ub294 \uac00\uc6b4\ub370 \uace0\uac1d\uc774 \uc2dc\uc6d0\ud568\uc744 \uc720\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ub3d5\uae30 \uc704\ud574 \uc218\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uc5ec\ub7ec \ucc44\ub110\uc744 \ud1b5\ud574 \uc774\ub7ec\ud55c \uc81c\uc548\uc744 \uc804\ub2ec\ud558\uace0 \uc2f6\uc5c8\uc9c0\ub9cc \uc5ec\uc804\ud788 \ubcc0\ud654\ud558\ub294 \uc870\uac74\uc5d0 \ub530\ub77c\uc11c\ub9cc \uacf5\uac1c\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>\ubaa9\ud45c:<\/strong> <\/h5>\n\n<p>\ud504\ub85c\ubaa8\uc158\uc740 \uc774\ubbf8 \uc0ac\uc6a9\uc790\uc758 \ud604\uc9c0 \ub0a0\uc528\uc5d0 \ub9de\ucdb0\uc9c4 \ub9e5\ub3c4\ub0a0\ub4dc \ubaa8\ubc14\uc77c \uc571\uc5d0\uc11c \uc2e4\ud589\ub418\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ucea0\ud398\uc778\uc758 \ubaa9\uc801\uc740 \uc0ac\uc6a9\uc790\uac00 \uc774\ub7ec\ud55c \uc81c\uc548\uc744 \ud655\uc778\ud558\uace0 \ud65c\uc6a9\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>\ud574\uacb0\ucc45<\/strong>: <\/h5>\n\n<p>OOH(Out-of-home) \ubbf8\ub514\uc5b4\ub294 \uc774\ub7ec\ud55c \uc81c\uc548\uc744 \uc804\ub2ec\ud558\uace0 \uc0ac\uc6a9\uc790\uac00 \uc81c\uc548\uc744 \ud655\uc778\ud558\ub3c4\ub85d \uc601\ud5a5\uc744 \ubbf8\uce58\ub294 \uc774\uc0c1\uc801\uc778 \ub300\uc911 \ub9e4\uccb4\ub85c \uac04\uc8fc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc640 \ub300\ud589\uc0ac\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd \ub514\uc9c0\ud138 OOH(DOOH)\ub97c \ud65c\uc6a9\ud558\uace0 \uc18c\ube44\uc790\uac00 &#8220;\ub354\uc704\ub97c \uc774\uae38&#8221; \uc218 \uc788\ub3c4\ub85d \uc2e4\uc2dc\uac04 \uc628\ub3c4 \ubcc0\ud654\ub97c \uae30\ubc18\uc73c\ub85c \uc5ed\ub3d9\uc801\uc778 \uad11\uace0 \uc18c\uc7ac\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d Moving Walls Philippines\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5c8\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH\ub294 \uac70\ub798 \uae30\uac04\uc774 \ubd88\uacfc \uba70\uce60\ubc16\uc5d0 \uc548 \ub418\ub294 \ucea0\ud398\uc778\uc5d0\ub3c4 \uc774\uc0c1\uc801\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>\ub370\uc774\ud130 \ud1b5\ud569: <\/strong><\/h5>\n\n<p>\ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\ub824\uba74 \uc2e4\uc2dc\uac04 \uc9c0\uc5ed \ub0a0\uc528, \ub2e4\uc591\ud55c \uac70\ub798 \uad11\uace0 \uc18c\uc7ac, 7\uac1c \uc704\uce58\uc5d0 \uac78\uce5c \uc5ec\ub7ec \ud654\uba74 \ub4f1 \uba87 \uac00\uc9c0 \uc0ac\ud56d\uc744 \uc870\uc815\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc740 MAX(<a href=\"https:\/\/www.movingwalls.com\/ko\/\" target=\"_blank\" rel=\"noopener\" title=\"Moving Audiences Xchange\">Moving Audiences<\/a>) \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc9c4\ud589\ub418\uc5c8\uc73c\uba70 \uacf5\uac1c \ub0a0\uc528 \ud53c\ub4dc\uc5d0 \uc5f0\uacb0\ud558\uace0 \ub9de\ucda4\ud615 \uad11\uace0 \uac8c\uc7ac \uaddc\uce59\uc744 \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>\uacb0\uacfc:<\/strong><\/h5>\n\n<p> DOOH, \ube0c\ub79c\ub4dc \uc571, \uc2e4\uc2dc\uac04 \ub0a0\uc528 \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub41c \ub514\uc9c0\ud138 \uad11\uace0\uc758 \ud1b5\ud569\uc740 McDonald\uc758 &#8220;Crave and Claim Deals&#8221;\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc740 \ub2e8 10\uc77c \ub9cc\uc5d0 100\ub9cc \uac74\uc5d0 \uac00\uae4c\uc6b4 \ub178\ucd9c\uc218\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \ub0b4 \ucd5c\uc801\ud654\ub85c \uc778\ud574 \ucea0\ud398\uc778\uc740 \ucd08\uae30 \uc608\uce21\uc5d0 \ube44\ud574 152% \ucd94\uac00 \uce21\uc815 \ub178\ucd9c\uc218\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>Moving Audiences Xchange(MAX) \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud55c \uc804\ub7b5\uc801 \ud0c0\uac9f \ud0c0\uac9f\ud305: <\/strong><\/h5>\n\n<p>\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 DOOH \ucea0\ud398\uc778\uc740 \uc815\ud655\ud55c \uc7a0\uc7ac \uace0\uac1d \ud0c0\uac9f\ud305 \ubc0f \uc804\ub7b5 \uacc4\ud68d\uc744 \uc704\ud574 MAX \ud50c\ub7ab\ud3fc\uc758 \uac15\ub825\ud55c \uae30\ub2a5\uc744 \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. MAX\ub97c \ud65c\uc6a9\ud558\uc5ec \ucea0\ud398\uc778\uc740 \ub0a8\uc131 \uc2dc\uccad\uc790\uc5d0\uac8c \uc57d\uac04\uc758 \ud3b8\ud5a5\uc744 \uc8fc\uba74\uc11c \uc8fc\ub85c \uc131\uc778 \uc2dc\uccad\uc790\uc5d0\uac8c \uc131\uacf5\uc801\uc73c\ub85c \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc744 \ud1b5\ud574 \ucea0\ud398\uc778 \ucf58\ud150\uce20\uac00 \uc6d0\ud558\ub294 \uc18c\ube44\uc790 \uc778\uad6c\ud1b5\uacc4\uc640 \ud6a8\uacfc\uc801\uc73c\ub85c \uacf5\uac10\ud558\uc5ec \ucea0\ud398\uc778\uc758 \uc601\ud5a5\uacfc \uad00\ub828\uc131\uc744 \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>\uc804\ub7b5\uc801 \ube0c\ub79c\ub4dc \uc704\uce58: <\/strong><\/h5>\n\n<p>\ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ucea0\ud398\uc778 \uae30\uac04 \ub3d9\uc548 McDonald \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\ub294 \uad11\uace0\uc5d0 \ub178\ucd9c\ub41c \uccad\uc911\uc758 \uc218\uac00 9% \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9e5\ub3c4\ub0a0\ub4dc \ub9e4\uc7a5\uc5d0\uc11c\ub3c4 \ubcfc \uc218 \uc788\ub294 DOOH\uc5d0 \ub178\ucd9c\ub41c \ubaa8\ubc14\uc77c \uae30\uae30\ub97c \uad00\ucc30\ud558\uc5ec \uce21\uc815\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/IMG_20230502_152314-1-1-1024x459.jpg\" alt=\"\" class=\"wp-image-6965\" style=\"width:513px;height:230px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/IMG_20230502_152314-1-1-1024x459.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/IMG_20230502_152314-1-1-300x134.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/IMG_20230502_152314-1-1-768x344.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/IMG_20230502_152314-1-1-1536x688.jpg 1536w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/IMG_20230502_152314-1-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/MCDO_MCDO_BagongIlog_050323-25-1024x576.jpg\" alt=\"\" class=\"wp-image-6966\" style=\"width:407px;height:229px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/MCDO_MCDO_BagongIlog_050323-25-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/MCDO_MCDO_BagongIlog_050323-25-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/MCDO_MCDO_BagongIlog_050323-25-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/MCDO_MCDO_BagongIlog_050323-25-1536x863.jpg 1536w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/MCDO_MCDO_BagongIlog_050323-25.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s\ub294 \ub2e8 10\uc77c \ub9cc\uc5d0 100\ub9cc \uac74\uc5d0 \uac00\uae4c\uc6b4 \ub178\ucd9c\uc218\ub97c \uc0dd\uc131\ud588\uc73c\uba70 \uadf8 \uacb0\uacfc McDonald&#8217;s \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\ub294 \uc720\ub3d9\uc778\uad6c\uac00 9% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. McDonald\ub294 \ube0c\ub79c\ub4dc \uc571\uc778 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/mcdonalds-uses-dynamic-dooh-philippines\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from McDonald\u2019s\ub294 Dynamic DOOH\ub97c \uc0ac\uc6a9\ud558\uc5ec \ud544\ub9ac\ud540\uc758 \uc2e4\uc2dc\uac04 \uae30\uc0c1 \uc870\uac74\uc744 \uae30\ubc18\uc73c\ub85c \uac70\ub798\ub97c \uc131\uc0ac\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/span><\/a><\/p>\n","protected":false},"featured_media":17323,"template":"","class_list":["post-12019","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/12019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/17323"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}