{"id":12028,"date":"2023-09-06T08:38:11","date_gmt":"2023-09-06T03:08:11","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/%eb%a9%88%ec%b6%9c-%ec%88%98-%ec%97%86%eb%8a%94-7%ec%a3%bc%ea%b0%84%ec%9d%98-%ea%b1%b0%eb%9e%98-air-asia%ea%b0%80-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d-%eb%b0%a9%ec%8b%9d-dooh-%ec%ba%a0\/"},"modified":"2023-12-12T10:08:58","modified_gmt":"2023-12-12T04:38:58","slug":"how-air-asia-leveraged-flexibility-of-programmatic-dooh-campaign-malaysia","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/how-air-asia-leveraged-flexibility-of-programmatic-dooh-campaign-malaysia\/","title":{"rendered":"\uba48\ucd9c \uc218 \uc5c6\ub294 7\uc8fc\uac04\uc758 \uac70\ub798: Air Asia\uac00 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \ucea0\ud398\uc778\uc758 \uc720\uc5f0\uc131\uc744 \ud65c\uc6a9\ud558\uc5ec \ub9d0\ub808\uc774\uc2dc\uc544\uc5d0\uc11c \uac70\ubd80\ud560 \uc218 \uc5c6\ub294 \uc81c\uc548\uc744 \uacf5\uac1c\ud55c \ubc29\ubc95"},"content":{"rendered":"\n<p><\/p>\n\n<h5 class=\"wp-block-heading\"><strong>\ub3c4\uc804:<\/strong> <\/h5>\n\n<p>\uace0\uac1d\uc774 \uc5ec\ud589 \uc131\uc218\uae30\ub97c \uc900\ube44\ud558\uba74\uc11c AirAsia\ub294 \uc790\uc2e0\uc758 \uc0c1\ud488\uc744 \ub208\uc5d0 \ub744\uac8c \ub9cc\ub4e4\uace0 \uad00\ub828 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uae68\ub2ec\uc558\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub97c \uc288\ud37c \uc571\uc73c\ub85c \uc720\ub3c4\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\ub294 \uc810\uc744 \uace0\ub824\ud560 \ub54c \uc2e4\uc81c \uc138\uacc4\uc640 \uc5ec\ub7ec \uc704\uce58\uc5d0 \uc874\uc7ac\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc624\ub974\ub294 \uc5f4\uc1e0\ub85c \ud655\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n<h5 class=\"wp-block-heading\"><strong>\ubaa9\ud45c: <\/strong><\/h5>\n\n<p>\uc138\uacc4 \ucd5c\uace0\uc758 \uc800\uac00 \ud56d\uacf5\uc0ac\uc778 AirAsia\ub294 \uacc4\uc808\ubcc4 \ud56d\uacf5\ud3b8 \ubc0f \ubaa9\uc801\uc9c0 \uc0c1\ud488\uc73c\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc758 \ubaa9\uc801\uc740 \ucd5c\uc2e0 \uc81c\uc548\uc744 \uc62c\ubc14\ub978 \uc704\uce58\uc5d0 \ud45c\uc2dc\ud558\uc5ec \uccad\uc911\uc774 \uc628\ub77c\uc778\uc5d0\uc11c \ud589\ub3d9\uc744 \ucde8\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc8fc\uc694 DOOH(Digital Out of Home) \uc704\uce58\ub294 7\uc8fc \ub3d9\uc548 \uc120\ud0dd\ub418\uc5c8\uc73c\uba70 \uc81c\uacf5\ub418\ub294 \ucf58\ud150\uce20\ub294 \ud604\uc7ac \uc81c\uc548\uacfc \uad00\ub828\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>\ud574\uacb0\ucc45: <\/strong><\/h5>\n\n<p>\uc5f0\ud734 \uc2dc\uc98c\uc774 \ub2e4\uac00\uc624\uba74\uc11c \uad00\uac1d\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uacbd\ud5d8\uc744 \uac08\ub9dd\ud588\uc2b5\ub2c8\ub2e4. AirAsia\ub294 \ub9d0\ub808\uc774\uc2dc\uc544 \uc0ac\ub78c\ub4e4\uc744 \ub2e4\uc591\ud55c \uc720\ud615\uc758 \ud734\uac00\uc5d0 \ucd08\ub300\ud558\ub294 \uc5ec\ub7ec \ud504\ub85c\ubaa8\uc158\uc744 \ub514\uc790\uc778\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\uc774\uac83\uc740 \ub2e8\uc21c\ud55c \ucea0\ud398\uc778\uc774 \uc544\ub2c8\uc5c8\uc2b5\ub2c8\ub2e4. \ubaa8\ub4e0 \uc720\ud615\uc758 \uc5ec\ud589\uc790\ub97c \ub300\uc0c1\uc73c\ub85c \uc138\uc2ec\ud558\uac8c \uc870\uc9c1\ub41c 7\uc8fc\uac04\uc758 \ud0d0\ud5d8\uc73c\ub85c, \ub9e4\uc8fc \ub3c5\ud2b9\ud55c \uc81c\uc548\uc744 \ud64d\ubcf4\ud558\ub294 \uc0c8\ub85c\uc6b4 \uad11\uace0 \uc18c\uc7ac\ub97c \uacf5\uac1c\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c DOOH \uc2a4\ud06c\ub9b0 \uc0ac\uc6a9\uc758 \uc9c4\uc815\ud55c \uc720\uc5f0\uc131\uc774 \ub300\uaddc\ubaa8\ub85c \ud65c\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h5 class=\"wp-block-heading\"><strong>\ucea0\ud398\uc778 \uc2e4\ud589<\/strong><\/h5>\n\n<p><strong><br\/><\/strong>\uc804\uccb4 DOOH \ucea0\ud398\uc778\uc740 \uac00\ub2a5\ud55c \ubaa8\ub4e0 \uc7a5\uc18c \uc720\ud615\uacfc \uad11\uace0\ud310 \uc704\uce58\ub97c \ud3ec\uad04\ud558\ub294 \ub9d0\ub808\uc774\uc2dc\uc544 \ucd5c\uace0\uc758 \ub3c4\ub2ec\ub960\uc744 \uc790\ub791\ud558\ub294 <a href=\"https:\/\/www.movingwalls.com\/ko\/\" target=\"_blank\" rel=\"noopener\" title=\"MAX\">Moving Audiences Xchange<\/a> \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uc2e4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc120\ud0dd\ud55c \uc778\ubca4\ud1a0\ub9ac \uadf8\ub8f9\uc744 \ucea0\ud398\uc778\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uace0, \uc790\ub3d9\ud654\ub41c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790 \uc2b9\uc778\uc744 \ud1b5\ud574 \uad11\uace0 \uc18c\uc7ac\ub97c \uc6d0\ud65c\ud558\uac8c \uc804\ud658\ud558\uac70\ub098 \uc804\ud658\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud50c\ub7ab\ud3fc\uc774 \uc2e4\uc2dc\uac04 \ub178\ucd9c, \uad11\uace0 \uc7ac\uc0dd \ubc0f \ud50c\ub808\uc774 \uc99d\uba85 \ubcf4\uace0\ub97c \uc81c\uacf5\ud55c\ub2e4\ub294 \uc810\uc744 \uace0\ub824\ud558\uc5ec AirAsia\uc758 \ub9c8\ucf00\ud305 \ud300\uc740 \uc2e4\uc81c \uac8c\uc7ac\ub97c \ucea0\ud398\uc778 \uc608\uce21\uacfc \ube44\uad50\ud558\uace0 \ud544\uc694\ud55c \uacbd\uc6b0 \uc870\uc815\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e4\uc74c\uc740 7\uc8fc \ub3d9\uc548 \uc9c4\ud589\ub41c \ub2e4\uc591\ud55c \ubbf8\ub2c8 \ucea0\ud398\uc778\uc744 \uac04\ub7b5\ud558\uac8c \uc694\uc57d\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n<p><strong>1\uc8fc \ucc28: \uc9c0\uc5ed \ud0d0\ud5d8\uc73c\ub85c\uc758 \ucd08\ub300<br\/><\/strong>\uccab \ubc88\uc9f8 \uc8fc\ub294 \uc9c0\uc5ed \ud0d0\ud5d8\uc744 \uc704\ud55c \uc0ac\uc774\ub80c \uc18c\ub9ac\uc600\uc73c\uba70, \uc8fc\ubcc0 \uad6d\uac00\ub85c \uac00\ub294 \ud56d\uacf5\uad8c\uc744 \uc720\ud639\uc801\uc73c\ub85c 20% \ud560\uc778\ud574 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ubc88\uc8fc\ub294 \uc548\uc804\uc9c0\ub300\uc5d0\uc11c \ubc97\uc5b4\ub098 \uc2dc\uc57c\ub97c \ub113\ud788\ub294 \uac83\uc5d0 \uad00\ud55c \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<strong><br\/><br\/><\/strong>2\uc8fc\ucc28: \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \ub9e4\ub825<\/p>\n\n<p>\ub450 \ubc88\uc9f8 \uc8fc\uc5d0\ub294 AirAsia\uac00 \uc778\ub3c4\ub124\uc2dc\uc544\ud589 \ud56d\uacf5\uad8c \uc81c\uc548\uc73c\ub85c \uc5ec\ud589\uc5d0 \ubd88\uc744 \ubd99\uc600\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ub3d9\ub0a8\uc544\uc2dc\uc544\uc758 \ubcf4\uc11d\uc778 \uc774 \uc9c0\uc5ed\uc758 \ud48d\ubd80\ud55c \ubb38\ud654\uc640 \uc228 \ub9c9\ud790 \ub4ef\ud55c \ud48d\uacbd\uc744 \ud0d0\ud5d8\ud560 \uc218 \uc788\ub294 \uacf5\uac1c \ucd08\ub300\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>3\uc8fc\ucc28: \ud574\ubcc0\uc871\uc758 \ucc9c\uad6d<br\/><\/strong>\uc14b\uc9f8 \uc8fc\uc5d0\ub294 &#8220;\ud0dc\uc591, \ubaa8\ub798, \ubc14\ub2e4\ub97c \ud5a5\ud574 \ub0a0\uc544\ub77c&#8221;\ub77c\ub294 \ud0dc\uadf8\ub77c\uc778\uacfc \ud568\uaed8 \ud587\ube5b\uc5d0 \ud760\ubed1 \uc816\uace0 \ubaa8\ub798\uac00 \ud769\uc5b4\uc838 \uc788\ub294 \ud574\ubcc0 \uc560\ud638\uac00\ub4e4\uc744 \ucd08\ub300\ud588\uc2b5\ub2c8\ub2e4. \uc0ac\ubb34\uc2e4 \uc758\uc790\ub97c \ud574\ubcc0\uc6a9 \uc758\uc790\ub85c \ubc14\uafb8\ub824\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc678\uce58\ub294 \uc18c\ub9ac\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>4\uc8fc\ucc28: \ubb38\ud654 \ud68c\uc804\ubaa9\ub9c8<br\/><\/strong>\ub137\uc9f8 \uc8fc\uc5d0\ub294 \uad00\uad11\uac1d\ub4e4\uc5d0\uac8c &#8220;\uc2e0\ub098\ub294 \ubb38\ud654\ub97c \ucc3e\uc544 \ub5a0\ub098\uc790&#8221;\uace0 \ub3c5\ub824\ud558\ub294 \ubb38\ud654 \ud589\uc0ac\uac00 \uc5f4\ub838\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc5ec\ud589\uc790\ub4e4\uc774 \uad6d\uacbd\uc744 \ub118\uc5b4 \ub2e4\uc591\ud55c \ub098\ub77c\uc758 \uc0dd\uc0dd\ud55c \ubb38\ud654\ub97c \uc9c1\uc811 \uc811\ud560 \uc218 \uc788\ub3c4\ub85d \ucd08\ub300\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>5\uc8fc \ucc28: \ud569\ub9ac\uc801\uc778 \uac00\uaca9\uc758 \ub7ed\uc154\ub9ac \uc5ec\ud589<br\/><\/strong>\ub2e4\uc12f \ubc88\uc9f8 \uc8fc\uc5d0\ub294 \uad6d\uc81c\uc120 \ud56d\uacf5\ud3b8\uc774 \ub2e8 RM279\ubd80\ud130 \uc2dc\uc791\ud558\uace0 \ud504\ub9ac\ubbf8\uc5c4 \ud50c\ub7ab\ubca0\ub4dc \uc88c\uc11d\uc774 RM899\ubd80\ud130 \uc2dc\uc791\ud558\ub294 \ub4f1 \uc5ec\ud589\uc758 \ud654\ub824\ud55c \uba74\uc744 \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4. \uc774\uac83\uc740 \uc9c0\uac11\uc744 \ub0ad\ube44\ud558\uc9c0 \uc54a\uace0 \uc0ac\uce58\ub97c \ucd94\uad6c\ud558\ub294 \uc0ac\ub78c\ub4e4\uc744 \uc704\ud55c \ud669\uae08 \ud2f0\ucf13\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>6\uc8fc\ucc28: \uc57c\uc0dd\uc758 \ubd80\ub984<br\/><\/strong>6\ubc88\uc9f8 \uc8fc\ub294 \uc790\uc5f0\uc744 \uc0ac\ub791\ud558\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c &#8220;\uace0\uc694\ud55c \uc790\uc5f0 \ud48d\uacbd\uc744 \uc704\ud574 \ub0a0\uc544\ub77c&#8221;\ub294 \ub179\uc0c9 \uc2e0\ud638\uc600\uc2b5\ub2c8\ub2e4. \ucf58\ud06c\ub9ac\ud2b8 \uc815\uae00\uc744 \ubb34\uc131\ud55c \ub179\uc0c9 \ud48d\uacbd\uc73c\ub85c \ubc14\uafb8\uace0 \uc2f6\uc5b4\ud558\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc694\uccad\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>7\uc8fc\ucc28: \uc544\ub4dc\ub808\ub0a0\ub9b0 \ubd84\ucd9c<br\/><\/strong>\ucf58\ud06c\ub9ac\ud2b8 \uc815\uae00\uc744 \ubb34\uc131\ud55c \ub179\uc0c9 \ud48d\uacbd\uc73c\ub85c \ubc14\uafb8\uace0 \uc2f6\uc5b4\ud558\ub294 \ubaa8\ub4e0 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc694\uccad\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc2a4\ub9b4 \ub118\uce58\ub294 \ub2e4\uc74c \ubaa8\ud5d8\uc744 \uc2dc\uc791\ud560 \uc900\ube44\uac00 \ub41c \uc544\ub4dc\ub808\ub0a0\ub9b0 \uc911\ub3c5\uc790\ub97c \uc704\ud55c \uad81\uadf9\uc801\uc778 \ud589\ub3d9 \ucd09\uad6c\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>7\uc8fc\uac04\uc758 \uc5ec\uc815\uc740 \ub2e8\uc21c\ud55c \ucea0\ud398\uc778 \uadf8 \uc774\uc0c1\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc758 \ub2e4\uc591\ud55c \uc5ec\ud589 \uc120\ud638\ub3c4\uc5d0 \ub300\ud55c AirAsia\uc758 \uae4a\uc740 \uc774\ud574\uc640 \ucc3d\uc758\uc801\uc778 DOOH \uad11\uace0\uc758 \uc778\uc0c1\uc801\uc778 \uc804\uc2dc\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uc99d\uac70\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p><strong>\uacb0\uacfc: <\/strong><\/p>\n\n<p>\ub514\uc9c0\ud138 \ud65c\ub3d9\uc5d0 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uc758 \uc0ac\uc6a9\uc744 \ud3ec\ud568\ud568\uc73c\ub85c\uc368 AirAsia\ub294 \ub2e4\ub978 \ucc44\ub110\uc5d0\uc11c\uc758 \ucea0\ud398\uc778 \uc131\uacf5\uc5d0 \uae30\uc5ec\ud558\ub294 \uc2e4\uc81c \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>DOOH\uc5d0\uc11c\ub9cc \ub178\ucd9c\uc218 2,900\ub9cc \ud68c \uc774\uc0c1\uc744 \uae30\ub85d\ud588\ub294\ub370, \uc774\ub294 \uc6b0\ub9ac\uc758 \uc608\uce21\uc778 2,200\ub9cc \ud68c\ub97c \ud6e8\uc52c \ucd08\uacfc\ud558\ub294 \uc218\uce58\uc785\ub2c8\ub2e4. \uc774\ub294 \ub9d0\ub808\uc774\uc2dc\uc544\uc758 9\uac1c \uc8fc\uc640 10\uac1c \uc9c0\uc5ed\uc5d0 \uac78\uccd0 37\uac1c \uc774\uc0c1\uc758 \uc0ac\uc774\ud2b8\ub97c \ud655\ubcf4\ud558\uc5ec \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uc758 \uc131\uc7a5\ud558\ub294 \ubc94\uc704\ub97c \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc218\uce58 \uc678\uc5d0\ub3c4 \uc5d0\uc5b4\uc544\uc2dc\uc544\ub294 \uc0c8\ub85c\uc6b4 \ubbf8\ub514\uc5b4 \ucc44\ub110\uc744 \ud1b5\ud55c \uc2e4\ud589 \ubaa8\ubc94 \uc0ac\ub840\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \uc120\ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\uac00 \uc81c\uacf5\ud558\ub294 \uaddc\ubaa8\uc640 \uc720\uc5f0\uc131 \ub355\ubd84\uc5d0 \uacb0\uacfc\ub97c \ud655\uc778\ud558\uace0 \uc2e4\uc81c \uc131\uacfc\uc5d0 \ub530\ub77c \uad11\uace0 \uc18c\uc7ac\ub97c \uc804\ud658\ud558\uba74\uc11c \ub9d0 \uadf8\ub300\ub85c \ub9d0\ub808\uc774\uc2dc\uc544\ub97c \ube68\uac04\uc0c9\uc73c\ub85c \uce60\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ub3c4\uc804: \uace0\uac1d\uc774 \uc5ec\ud589 \uc131\uc218\uae30\ub97c \uc900\ube44\ud558\uba74\uc11c AirAsia\ub294 \uc790\uc2e0\uc758 \uc0c1\ud488\uc744 \ub208\uc5d0 \ub744\uac8c \ub9cc\ub4e4\uace0 \uad00\ub828 \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uae68\ub2ec\uc558\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub97c \uc288\ud37c \uc571\uc73c\ub85c [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/how-air-asia-leveraged-flexibility-of-programmatic-dooh-campaign-malaysia\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \uba48\ucd9c \uc218 \uc5c6\ub294 7\uc8fc\uac04\uc758 \uac70\ub798: Air Asia\uac00 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \ucea0\ud398\uc778\uc758 \uc720\uc5f0\uc131\uc744 \ud65c\uc6a9\ud558\uc5ec \ub9d0\ub808\uc774\uc2dc\uc544\uc5d0\uc11c \uac70\ubd80\ud560 \uc218 \uc5c6\ub294 \uc81c\uc548\uc744 \uacf5\uac1c\ud55c \ubc29\ubc95<\/span><\/a><\/p>\n","protected":false},"featured_media":17329,"template":"","class_list":["post-12028","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/12028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/17329"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}