{"id":12031,"date":"2023-09-06T08:52:46","date_gmt":"2023-09-06T03:22:46","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/aqua%ec%9d%98-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d-%eb%b0%a9%ec%8b%9d-dooh-%ec%ba%a0%ed%8e%98%ec%9d%b8-%ec%8b%a4%ec%8b%9c%ea%b0%84-%eb%8d%b0%ec%9d%b4%ed%84%b0%eb%a5%bc-%ed%86%b5%ed%95%b4-cit\/"},"modified":"2023-12-12T10:16:53","modified_gmt":"2023-12-12T04:46:53","slug":"aquas-programmatic-dooh-campaign-steals-the-show-at-citayam-fashion-week","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/aquas-programmatic-dooh-campaign-steals-the-show-at-citayam-fashion-week\/","title":{"rendered":"AQUA\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \ucea0\ud398\uc778, \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \ud1b5\ud574 Citayam \ud328\uc158 \uc704\ud06c\uc5d0\uc11c \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub2e4"},"content":{"rendered":"\n

\ub3c4\uc804: <\/strong><\/p>\n\n

\uc778\ub3c4\ub124\uc2dc\uc544 \ucd5c\uace0\uc758 \uc0dd\uc218 \uc0dd\uc0b0\uc5c5\uccb4\uc778 AQUA\ub294 \uc218\ubd84 \uacf5\uae09\uc744 \ucd09\uc9c4\ud558\uace0 \uc6f0\ub2c8\uc2a4 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc2f6\uc5c8\uc2b5\ub2c8\ub2e4. Citayam Fashion Week \uae30\uac04 \ub3d9\uc548 \uc2a4\ud2b8\ub9ac\ud2b8 \ud328\uc158 \uc560\ud638\uac00\ub4e4\uc758 \ub9c8\uc74c\uc744 \uc0ac\ub85c\uc7a1\uace0 \ud6a8\uacfc\uc801\uc778 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ucc3d\ucd9c\ud558\uc5ec \ub208\uc5d0 \ub744\ub294 \uac83\ub3c4 \uacfc\uc81c\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ubaa9\ud45c:<\/strong><\/p>\n\n

AQUA\ub294 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc758 \uad00\uc2ec\uc744 \ub04c \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 ‘Water First’\ub77c\ub294 \uc758\ubbf8\uc758 \ud574\uc2dc\ud0dc\uadf8 #AQUADULU\ub97c \ub0b4\ub193\uc558\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 Citayam \ud328\uc158\uc1fc\uac00 \uc9c4\ud589\ub418\ub294 \ub3d9\uc548 \uc57c\uc678\uc5d0\uc11c \uc218\ubd84\uc744 \uc12d\ucde8\ud560 \uac83\uc744 \uccad\uc911\uc5d0\uac8c \uc694\uccad\ud558\uba74\uc11c \uc0dd\uc218\ub97c \ud64d\ubcf4\ud568\uc73c\ub85c\uc368 \uace0\ub3c4\ub85c \uac1c\uc778\ud654\ub41c \ubc29\uc2dd\uc73c\ub85c \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uadf9\ub300\ud654\ud558\ub294 \ub370 \uc774\ub97c \uc0ac\uc6a9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ud574\uacb0\ucc45:<\/strong><\/p>\n\n

AQUA\ub294 \ub9e4\ub825\uc801\uc778 \ud0dc\uadf8\ub77c\uc778 #AQUADULU\ub97c \ud2b9\uc9d5\uc73c\ub85c \ud558\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH) \ucea0\ud398\uc778\uc744 \ucd94\uac00\ud558\uc5ec \ud604\uc7a5 \ub9c8\ucf00\ud305\uc744 \uac15\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ud654\ucc3d\ud55c \ud558\ub298\ubd80\ud130 \uc608\uce21\ud560 \uc218 \uc5c6\ub294 \ub0a0\uc528 \ud328\ud134\uae4c\uc9c0 \uc2e4\uc2dc\uac04 \uae30\uc0c1 \uc870\uac74\uc5d0 \ub9de\ucdb0\uc9c4 \ub3d9\uc801 \ucf58\ud150\uce20\ub97c \uc0ac\uc6a9\ud558\uc5ec \uad11\uace0\uacc4\uc5d0\uc11c \ub2e8\uc5f0 \ub3cb\ubcf4\uc774\ub294 \uc131\uacfc\ub97c \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

AQUA\ub294 \uc6c0\uc9c1\uc774\ub294 LED \ud2b8\ub7ed\uc744 \ud1b5\ud574 \uba54\uc2dc\uc9c0\ub97c \ud64d\ubcf4\ud568\uc73c\ub85c\uc368 \uc790\uce74\ub974\ud0c0 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc5d0\uac8c \uc778\uae30 \uc788\ub294 \uc989\uc11d \uc2a4\ud2b8\ub9ac\ud2b8 \ud328\uc158 \uc774\ubca4\ud2b8\uc778 Citayam Fashion Week\ub97c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. AQUA\ub294 \uccad\uc911\uc5d0\uac8c LED \uad6c\ub3d9 \ud2b8\ub7ed\ub9cc\uc744 \ub178\ucd9c\uc2dc\ud0b4\uc73c\ub85c\uc368 \uccad\uc911\uc758 \uad00\uc2ec\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\ub85c\uc7a1\uace0 \ucea0\ud398\uc778\uc5d0 \ucc38\uc5ec\ud558\uac8c \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n

Moving Audiences DOOH \ud50c\ub7ab\ud3fc\uc758 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud558\uc5ec AQUA\uc758 \uc8fc\uc694 \uc704\uce58\ub97c \ud30c\uc545\ud558\uace0 LED \uc2a4\ud06c\ub9b0\uc744 \uc7a5\ucc29\ud55c \ud2b8\ub7ed\uc744 \ubc30\uce58\ud558\uc5ec \ud574\ub2f9 \uc9c0\uc5ed\uc744 \uc21c\ud68c\ud588\uc2b5\ub2c8\ub2e4. \ud2b8\ub7ed\uc740 \uccad\uc911\uc774 \uc2a4\uce94\ud560 \uc218 \uc788\ub294 QR \ucf54\ub4dc\uc640 \ud568\uaed8 \uac01 \uc704\uce58\uc758 \uc628\ub3c4\uc5d0 \ub9de\ucdb0 \uc5ed\ub3d9\uc801\uc774\uace0 \uc0c1\ud669\uc5d0 \ub9de\ub294 \uad11\uace0 \uc18c\uc7ac\ub97c \uc120\ubcf4\uc600\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ub354\uc6b1 \uadf9\ub300\ud654\ud558\uae30 \uc704\ud574<\/p>\n\n

\ud504\ub85c\uadf8\ub798\ubc0d \uae30\ub2a5\uc73c\ub85c \uc778\ud574 \uc12d\uc528 30\ub3c4\uc5d0 \ub3c4\ub2ec\ud55c \uacbd\uc6b0\uc5d0\ub9cc \ud65c\uc131\ud654\uac00 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4. \uacb0\uacfc: AQUA\uc758 \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH) \ucea0\ud398\uc778\uc740 \ud55c \ub2ec\uc5d0 \uac78\uccd0 \uc2e4\ud589\ub418\uc5c8\uc73c\uba70 \uc778\ub3c4\ub124\uc2dc\uc544\uc5d0\uc11c \ud070 \uc131\uacf5\uc744 \uac70\ub450\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 100\ub9cc \uba85 \uc774\uc0c1\uc758 \uace0\uc720\ud55c \uac1c\uc778\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc5c8\uace0 \uc804\uccb4 \uacbd\ub85c\uc5d0\uc11c 200\ub9cc \uac74\uc758 \ub178\ucd9c\uc218\ub97c \uc81c\uacf5\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc740 \uc6d0\ud558\ub294 \uc778\uad6c \ud1b5\uacc4\uc5d0 \ub3c4\ub2ec\ud588\uc73c\uba70, \ucea0\ud398\uc778 \uc8fc\ubcc0\uc5d0 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc758 50% \uc774\uc0c1\uc774 \ub2e4\uc74c\uc5d0 \uc18d\ud569\ub2c8\ub2e418~34\uc138 \uc5f0\ub839\uce35.<\/p>\n\n

\ucea0\ud398\uc778\uc740 DOOH\uc5d0 \ub300\ud55c \ub3d9\uc801 \uad11\uace0 \uc18c\uc7ac\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \uae30\uac04(2022\ub144 6\uc6d4 13\uc77c~2022\ub144 12\uc6d4 7\uc77c) \ub3d9\uc548 \ub9d1\uc740 \uad11\uace0 \uc18c\uc7ac\uac00 \ub354 \uc790\uc8fc \ud45c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucf58\ud150\uce20\uac00 \uacf5\uac1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4 (\uc815\uc624\uc640 \uc544\uce68). \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub294 \ud587\ubcd5\uc774 \uc798 \ub4dc\ub294 \ucf58\ud150\uce20\ub97c \uc120\ud638\ud558\ub3c4\ub85d \ubcf4\ub2e4 \ub2e8\uc21c\ud55c \uc811\uadfc \ubc29\uc2dd\uc73c\ub85c \uc138\uc2ec\ud558\uac8c \ub514\uc790\uc778\ub418\uc5b4 \uc774\ub7ec\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uc7ac\uc0dd \uc2dc\uac04\uc774 \uae38\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\ub3c4\uc804: \uc778\ub3c4\ub124\uc2dc\uc544 \ucd5c\uace0\uc758 \uc0dd\uc218 \uc0dd\uc0b0\uc5c5\uccb4\uc778 AQUA\ub294 \uc218\ubd84 \uacf5\uae09\uc744 \ucd09\uc9c4\ud558\uace0 \uc6f0\ub2c8\uc2a4 \ube0c\ub79c\ub4dc\ub85c \uc790\ub9ac\ub9e4\uae40\ud558\uace0 \uc2f6\uc5c8\uc2b5\ub2c8\ub2e4. Citayam Fashion Week \uae30\uac04 \ub3d9\uc548 \uc2a4\ud2b8\ub9ac\ud2b8 \ud328\uc158 […]<\/p>\n

\ub354\ubcf4\uae30… from AQUA\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \ucea0\ud398\uc778, \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \ud1b5\ud574 Citayam \ud328\uc158 \uc704\ud06c\uc5d0\uc11c \uc2dc\uc120\uc744 \uc0ac\ub85c\uc7a1\ub2e4<\/span><\/a><\/p>\n","protected":false},"featured_media":12033,"template":"","class_list":["post-12031","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/12031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/12033"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}