{"id":12034,"date":"2023-10-27T10:32:07","date_gmt":"2023-10-27T05:02:07","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/airasia-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d-%eb%b0%a9%ec%8b%9d-dooh%eb%a1%9c-%ea%b8%89%ec%a6%9d-700%eb%a7%8c-%ea%b0%9c%ec%9d%98-%eb%ac%b4%eb%a3%8c-%ec%a2%8c%ec%84%9d-%ed%94%84%eb%a1%9c\/"},"modified":"2023-12-12T10:22:15","modified_gmt":"2023-12-12T04:52:15","slug":"airasia-soars-with-programmatic-dooh-unlocking-7-million-free-seats-promotion","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/airasia-soars-with-programmatic-dooh-unlocking-7-million-free-seats-promotion\/","title":{"rendered":"AirAsia, \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\ub85c \uae09\uc99d: 700\ub9cc \uac1c\uc758 \ubb34\ub8cc \uc88c\uc11d \ud504\ub85c\ubaa8\uc158 \uc81c\uacf5"},"content":{"rendered":"\n

<\/p>\n\n

\ub3c4\uc804:<\/strong> <\/h5>\n\n

AirAsia\ub294 \ud2b9\uc815 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c 700\ub9cc \uac1c\uc758 \ubb34\ub8cc \uc88c\uc11d \ud504\ub85c\ubaa8\uc158\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \uacfc\uc81c\uc5d0 \uc5b4\ub5bb\uac8c \ub300\ucc98\ud588\uc2b5\ub2c8\uae4c?<\/p>\n\n

\ubaa9\ud45c: <\/strong><\/h5>\n\n

AirAsia\ub294 700\ub9cc \uac1c\uc758 \ubb34\ub8cc \uc88c\uc11d \ud504\ub85c\ubaa8\uc158\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uc608\uc57d\uc744 \ub298\ub9ac\uae30 \uc704\ud574 \ud601\uc2e0\uc801\uc778 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 DOOH \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud588\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \uccad\uc911\uc758 \ub3c5\ud2b9\ud55c \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\uace0 \ud504\ub85c\ubaa8\uc158 \uc608\uc57d\uc744 \ud06c\uac8c \ub298\ub9b4 \uc218 \uc788\ub294 \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uae30\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ud574\uacb0\ucc45: <\/strong><\/h5>\n\n

AirAsia\ub294 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 DOOH \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud558\uc5ec \uc8fc\uc694 \uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uac00 \uc790\uc8fc \ubc29\ubb38\ud558\ub294 \uad50\ud1b5\ub7c9\uc774 \ub9ce\uc740 \uc704\uce58\ub97c \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368 700\ub9cc \uac1c\uc758 \ubb34\ub8cc \uc88c\uc11d \ud504\ub85c\ubaa8\uc158\uc744 \ud64d\ubcf4\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc740 \ud504\ub85c\ubaa8\uc158\uc744 \uc704\ud574 \ub0a8\uc740 \ubb34\ub8cc \uc88c\uc11d \uc218\ub97c \ud45c\uc2dc\ud558\ub294 \ub3d9\uc801 \uce74\uc6b4\ud2b8\ub2e4\uc6b4 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud65c\uc6a9\ud558\uc5ec \uae34\ubc15\uac10\uc744 \uc870\uc131\ud558\uace0 \uc2dc\uccad\uc790\uac00 \uc989\uac01\uc801\uc778 \uc870\uce58\ub97c \ucde8\ud558\ub3c4\ub85d \ub3c5\ub824\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ub3d9\uc801 \uce74\uc6b4\ud2b8\ub2e4\uc6b4 \uad11\uace0 \uc18c\uc7ac\ub294 \uc2dc\uccad\uc790\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \uad11\uace0\uc5d0 \ucc38\uc5ec\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\uae30 \uc704\ud574 \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \ubc29\uc2dd\uc73c\ub85c \ub514\uc790\uc778\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc18c\uc7ac\ub294 \ud2b9\uc815 \uc9c0\uc5ed\uc758 \uc7a0\uc7ac\uace0\uac1d \uc778\uad6c\ud1b5\uacc4\uc640 \ud589\ub3d9\uc744 \uace0\ub824\ud558\uc5ec \uac01 \uc704\uce58\uc5d0 \ucd5c\uc801\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \ud50c\ub7ab\ud3fc\uc740 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc801\uc808\ud55c \uc2dc\uac04\uacfc \uc7a5\uc18c\uc5d0\uc11c \uccad\uc911\uc744 \ud0c0\uac9f\ud305\ud558\uc5ec \ucd5c\ub300\uc758 \ud6a8\uacfc\uc640 \uad00\ub828\uc131\uc744 \ubcf4\uc7a5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\uacb0\uacfc:<\/strong> <\/h5>\n\n

AirAsia\uc758 \ub300\uaddc\ubaa8 \uc138\uc77c \ucea0\ud398\uc778\uc740 \ud68c\uc0ac\uc758 \uc21c\uc775\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uba74\uc11c \ud0c1\uc6d4\ud55c \uacb0\uacfc\ub97c \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778\uc740 410\ub9cc\uba85\uc774 \ub118\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud588\uace0 500,000\uba85\uc758 \uace0\uc720\ud55c \ub3c4\ub2ec \ubc94\uc704\ub85c \ucd08\uae30 \uae30\ub300\uce58\ub97c \ucd08\uacfc\ud588\uc2b5\ub2c8\ub2e4. \uc2e4\uc2dc\uac04 \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 RM36\uc758 \ub354 \ub0ae\uc740 1,000\ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9\uc744 \ub2ec\uc131\ud558\uc5ec \ucea0\ud398\uc778\uc744 \ube44\uc6a9 \ud6a8\uc728\uc801\uc774\uba74\uc11c\ub3c4 \ub192\uc740 \uac00\uce58\ub85c \ub9cc\ub4e4 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

Moving Audiences<\/strong> \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 DOOH \ucea0\ud398\uc778\uc744 \ud65c\uc6a9\ud568\uc73c\ub85c\uc368 \uc6b0\ub9ac\ub294 \uc801\uc808\ud55c \uc7a5\uc18c\uc640 \uc2dc\uac04\uc5d0 \uc801\uc808\ud55c \uccad\uc911\uc5d0\uac8c \uc801\uc808\ud55c \ucf58\ud150\uce20\ub97c \uc804\ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc5ed\ub3d9\uc801\uc774\uace0 \ucc3d\uc758\uc801\uc778 \uc804\ub7b5\uc740 AirAsia\uac00 \ubcf5\uc7a1\ud558\uace0 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc2dc\uc7a5\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uace0 \ub192\uc740 \uc218\uc900\uc758 \ucc38\uc5ec\ub97c \uc774\ub04c\uc5b4\ub0b4\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc81c\uacf5\ub418\ub294 \ubb34\ub8cc \uc88c\uc11d\uc774 \ub2e8 \uba70\uce60 \ub9cc\uc5d0 \ub9e4\uc9c4\ub418\uc5b4 \uc5f0\ub9d0 \ud734\uac00\ub97c \uacc4\ud68d\ud558\ub294 \uc5ec\ud589\uc790\ub4e4\uc774 \uc5d0\uc5b4\uc544\uc2dc\uc544\ub97c \ucd5c\uc6b0\uc120\uc73c\ub85c \uc0dd\uac01\ud558\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub294 \uc608\uc57d\uacfc \uc218\uc775\uc744 \uc99d\uac00\uc2dc\ucf30\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ucc3d\uc758\uc131\uacfc \ub514\uc9c0\ud138 \uc625\uc678\uad11\uace0(DOOH)\ub97c \uacb0\ud569\ud558\uc5ec \ub2e8\uae30\uac04\uc5d0 \uac15\ub825\ud55c \uacb0\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\ub294 \ud798\uc744 \ubcf4\uc5ec\uc8fc\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc801 \uc811\uadfc \ubc29\uc2dd\uc758 \uc131\uacf5\uc740 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\ub97c \ud65c\uc6a9\ud558\uc5ec \uc5ed\ub3d9\uc801\uc774\uace0 \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ucea0\ud398\uc778\uc744 \ub9cc\ub4dc\ub294 \uac83\uc758 \uc911\uc694\uc131\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\ub3c4\uc804: AirAsia\ub294 \ud2b9\uc815 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c 700\ub9cc \uac1c\uc758 \ubb34\ub8cc \uc88c\uc11d \ud504\ub85c\ubaa8\uc158\uc5d0 \ub300\ud55c \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \uacfc\uc81c\uc5d0 \uc5b4\ub5bb\uac8c \ub300\ucc98\ud588\uc2b5\ub2c8\uae4c? \ubaa9\ud45c: AirAsia\ub294 700\ub9cc \uac1c\uc758 […]<\/p>\n

\ub354\ubcf4\uae30… from AirAsia, \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH\ub85c \uae09\uc99d: 700\ub9cc \uac1c\uc758 \ubb34\ub8cc \uc88c\uc11d \ud504\ub85c\ubaa8\uc158 \uc81c\uacf5<\/span><\/a><\/p>\n","protected":false},"featured_media":17341,"template":"","class_list":["post-12034","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/12034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/17341"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=12034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}