{"id":13154,"date":"2024-03-12T17:23:17","date_gmt":"2024-03-12T11:53:17","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/%eb%b0%94%ed%88%ac-%eb%8f%99%ea%b5%b4%ec%9d%98-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%98%eb%b0%8d-%eb%b0%a9%ec%8b%9d-dooh-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%9d%84-%ed%86%b5%ed%95%9c-%ec%a0%95%eb%b0%80\/"},"modified":"2024-03-13T10:52:24","modified_gmt":"2024-03-13T05:22:24","slug":"rkg-ghee-triumph-precision-targeting-via-pdooh","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/ko\/case-studies\/rkg-ghee-triumph-precision-targeting-via-pdooh\/","title":{"rendered":"\ubc14\ud22c \ub3d9\uad74\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \ucea0\ud398\uc778\uc744 \ud1b5\ud55c \uc815\ubc00 \ud0c0\uac9f\ud305\uc73c\ub85c RKG GHEE\uc758 \uc2b9\ub9ac"},"content":{"rendered":"\n<p><em>\ube0c\ub79c\ub4dc: RKG \ubc84\ud130 \uae30\ub984<\/em><\/p>\n\n<p><em>\uad6d\uac00: \ub9d0\ub808\uc774\uc2dc\uc544<\/em><\/p>\n\n<p><strong>\ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 DOOH RKG Ghee\ub97c \uc911\uc694\ud55c \uc2dc\uae30\uc5d0 \ud398\uc2a4\ud2f0\ubc8c \ucc38\uc11d\uc790\ub4e4\uacfc \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \ud0c0\uc774\ud478\uc0bc\uc758 \ud65c\uae30\ucc2c \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \ub354\uc6b1 \ub208\uc5d0 \ub744\uace0 \uae30\uc5b5\uc5d0 \ub0a8\ub3c4\ub85d \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n<h5 class=\"wp-block-heading\">\ub3c4\uc804<\/h5>\n\n<p>\ud0c0\uc774\ud478\uc0bc\uc774 \ucf54\uc55e\uc73c\ub85c \ub2e4\uac00\uc624\uba74\uc11c \uc2e0\uc790\ub4e4\uc740 \ucd95\uc81c \uae30\uac04 \ub3d9\uc548 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc0ac\uc6a9\ud558\ub294 \ud544\uc218 \ud488\ubaa9\uc778 \ubc84\ud130 \uae30\ub984\uc744 \uc5bb\uae30 \uc704\ud574 \uc0ac\ub0e5\uc5d0 \ub098\uc130\uc2b5\ub2c8\ub2e4. RKG\uc758 \uacfc\uc81c\ub294 \ud0c0\uc774\ud478\uc0bc \uae30\uac04 \ub3d9\uc548 \ud0c0\uac9f \uccad\uc911\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub3c4\ub85d \uc804\ub7b5\uc801\uc73c\ub85c \ubc30\uce58\ub41c \uc2a4\ud06c\ub9b0\uc744 \uc2dd\ubcc4\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \ube0c\ub79c\ub4dc\uc640 \uace0\uac1d\uc758 \ubcf8\uc9c8\uc5d0 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \uc704\uce58\ub97c \ucc3e\uc544\ub0b4\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h5 class=\"wp-block-heading\">\ubaa9\uc801<\/h5>\n\n<p>\uc8fc\uc694 \ubaa9\ud45c\ub294 \ud0c0\uc774\ud478\uc0bc \uae30\uac04 \ub3d9\uc548 RKG Ghee\ub97c \uc120\ubcf4\uc77c \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc2e0\uc790\ub4e4\uc758 \ub9c8\uc74c\uc5d0 \uadf8 \uc874\uc7ac\uac10\uc744 \uac01\uc778\uc2dc\ud0a4\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uccad\uc911\uacfc \uae4a\uc740 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h5 class=\"wp-block-heading\">\ud574\uacb0\ucc45<\/h5>\n\n<p>\uc778\ub3c4\uc5d0\uc11c \uace0\ud488\uc9c8 \uc21c\uc218 \uae30(ghee)\ub97c \uc81c\uc870\ud558\uace0 \uc218\ucd9c\ud558\ub294 \uc120\ub3c4\uc801\uc778 RKG Ghee\ub294 \ud0c0\uc774\ud478\uc0bc(Thaipusam)\uc774 \uac00\uc7a5 \ud070 \ucd95\uc81c \uc911 \ud558\ub098\ub85c \uae30\ub150\ub418\ub294 \uc9c0\uc5ed\uc778 \ub9d0\ub808\uc774\uc2dc\uc544\ub85c \ubb3c\ub9ac\uc801 \uc785\uc9c0\ub97c \ud655\uc7a5\ud558\ub824\uace0 \ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\ud68d\uae30\uc801\uc778 \uc6c0\uc9c1\uc784\uc73c\ub85c RKG Ghee\ub294 Moving Audiences Xchange(MAX)\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 \uc138\uc2ec\ud558\uac8c \uacc4\ud68d\ub41c \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc804\ub7b5\uc5d0\ub294 \ud0c0\uc774\ud478\uc0bc \ucd95\uc81c\uc758 \uc9c4\uc6d0\uc9c0\uc778 \ubc14\ud22c \ub3d9\uad74 \uc0ac\uc6d0 \uadfc\ucc98\uc5d0 \uc804\ub7b5\uc801\uc73c\ub85c \uc704\uce58\ud55c \ud504\ub9ac\ubbf8\uc5c4 \uc2a4\ud06c\ub9b0\uc744 \uc120\ud0dd\ud558\ub294 \uc815\ubc00 \ud0c0\uac9f\ud305\uc774 \ud3ec\ud568\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\ucea0\ud398\uc778\uc758 \ucc3d\uc758\uc801\uc778 \ucf58\ud150\uce20\ub294 RKG Ghee\uc758 \uc21c\uc218\ud568\uacfc \ud48d\ubd80\ud568\uc744 \ud6cc\ub96d\ud558\uac8c \uc804\ub2ec\ud558\uc5ec \ube0c\ub79c\ub4dc\uc640 \uc774 \uc874\uacbd\ubc1b\ub294 \ucd95\ud558 \ud589\uc0ac\uc758 \ubb38\ud654\uc801 \uc911\uc694\uc131\uc744 \uc644\ubcbd\ud558\uac8c \uc870\ud654\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n<h5 class=\"wp-block-heading\">\uacb0\uacfc<\/h5>\n\n<p><strong>\ub178\ucd9c\uc218:<\/strong> \uc774 \ucea0\ud398\uc778\uc740 \ub2e8 10\uc77c \ub9cc\uc5d0 2\ubc31\ub9cc \uac74\uc758 \ub180\ub77c\uc6b4 \ub178\ucd9c\uc218\ub97c \uc0dd\uc131\ud558\uc5ec Batu Caves \uc0ac\uc6d0 \uadfc\ucc98\uc758 \uc120\ud0dd\ub41c \uc2a4\ud06c\ub9b0\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\ucce4\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\ucd1d \ub3c4\ub2ec \ubc94\uc704:<\/strong> RKG Ghee\ub294 187K\ub77c\ub294 \ub6f0\uc5b4\ub09c \ucd1d \ub3c4\ub2ec \ubc94\uc704\ub97c \ub2ec\uc131\ud558\uc5ec \ube0c\ub79c\ub4dc\uac00 \uc0c1\ub2f9\uc218\uc758 \ud0c0\uc774\ud478\uc0bc \ucd94\uc885\uc790\ub4e4\uc758 \ub9c8\uc74c\uc744 \uac10\ub3d9\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\ube44\uc6a9 \ud6a8\uc728\uc131:<\/strong> MYR 5.80\uc758 CPM(\ubc00\ub808\ub2f9 \ube44\uc6a9)\uc744 \ud1b5\ud574 \ucea0\ud398\uc778\uc740 \ubc31\ub9cc \ub178\ucd9c\uc5d0 \ub3c4\ub2ec\ud558\ub294 \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \uc785\uc99d\ud558\uc5ec \ube0c\ub79c\ub4dc \ub178\ucd9c\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uadf9\ub300\ud654\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uc804\ub7b5\uc801 \ube48\ub3c4:<\/strong> \ucea0\ud398\uc778\uc740 1\uc778\ub2f9 \ud3c9\uade0 12\ud68c\uc758 \ub178\ucd9c \ube48\ub3c4\ub97c \ub2ec\uc131\ud558\uc5ec \uccad\uc911\uc774 RKG Ghee\uc758 \uba54\uc2dc\uc9c0\uc5d0 \uc758\ubbf8 \uc788\uace0 \ubc18\ubcf5\uc801\uc73c\ub85c \ub178\ucd9c\ub418\ub3c4\ub85d \ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc801 \ube48\ub3c4\ub294 \ub300\uc0c1 \uace0\uac1d \uc0ac\uc774\uc5d0\uc11c \ub354 \uae4a\uc740 \ube0c\ub79c\ub4dc \ud68c\uc0c1\uc5d0 \uae30\uc5ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p><strong>\uc7a0\uc7ac\uace0\uac1d \uc138\uadf8\uba3c\ud2b8 \uc131\uacf5:<\/strong> \ucea0\ud398\uc778\uc758 \uc815\ubc00\ud55c \ud0c0\uac9f\ud305\uc740 \uc74c\uc2dd \uc560\ud638\uac00\ub4e4\uc5d0\uac8c \uac15\ud55c \ubc18\ud5a5\uc744 \ubd88\ub7ec\uc77c\uc73c\ucf1c \uc774 \ud2b9\uc815 \uc7a0\uc7ac\uace0\uac1d \uc138\uadf8\uba3c\ud2b8\uc640 \uc758\ubbf8 \uc788\ub294 \uc5f0\uacb0\uc744 \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc131\uacf5\uc740 RKG Ghee\ub97c \uac00\uc7a5 \ub192\uc774 \ud3c9\uac00\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac00\ub294 \ucea0\ud398\uc778\uc758 \ud6a8\uacfc\ub97c \ub354\uc6b1 \ub098\ud0c0\ub0c5\ub2c8\ub2e4.<\/p>\n\n<iframe src=\"https:\/\/drive.google.com\/file\/d\/1jl8E6IMfV-ps9FTayHBu2iTPiK3rOV5e\/preview\" width=\"100%\" height=\"480\" allow=\"autoplay\"><\/iframe>\n\n<p><a href=\"\"><\/a>\uacb0\ub860\uc801\uc73c\ub85c, <a href=\"https:\/\/www.movingwalls.com\/ko\/blog\/unlock-power-of-max\/\" target=\"_blank\" rel=\"noopener\" title=\"Moving Audiences Xchange (MAX)\">Moving Audiences Xchange(MAX)<\/a>\uc640 \ud611\ub825\ud558\uc5ec \uc804\ub7b5\uc801\uc73c\ub85c \uc2e4\ud589\ub41c RKG Ghee\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \ucea0\ud398\uc778\uc740 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud588\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c \uc804\ubc18\uc5d0 \uac78\uccd0 \uae30\ub300\uce58\ub97c \ucd08\uacfc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ube0c\ub79c\ub4dc\ub294 \uc778\uc0c1\uc801\uc778 \uc778\uc0c1, \ube44\uc6a9 \ud6a8\uacfc\uc801\uc778 \ub3c4\ub2ec \ubc94\uc704, \ud0c0\uc774\ud478\uc0bc \uc5f4\uc131\ud32c\ub4e4\uc5d0\uac8c \uc9c0\uc18d\uc801\uc778 \uc778\uc0c1\uc744 \ub0a8\uae38 \uc218 \uc788\ub294 \uc804\ub7b5\uc801 \ube48\ub3c4\ub85c \uad11\ubc94\uc704\ud55c \uccad\uc911\uc5d0\uac8c \ub2e4\uac00\uac00\uba74\uc11c \uc131\uacf5\uc801\uc73c\ub85c \ucda9\uc131\uc2ec\uc744 \ubd88\ub7ec\uc77c\uc73c\ucf30\uc2b5\ub2c8\ub2e4. \uc74c\uc2dd \uc560\ud638\uac00 \ubd80\ubb38\uacfc\uc758 \ucea0\ud398\uc778 \uacf5\uba85\uc740 \ubb38\ud654\uc801\uc73c\ub85c \uc911\uc694\ud55c \ucd95\ud558 \uae30\uac04 \ub3d9\uc548 \uc801\uc808\ud55c \uccad\uc911\uacfc \uc5f0\uacb0\ub418\ub294 \ucea0\ud398\uc778\uc758 \uc601\ud5a5\ub825\uacfc \ud6a8\uc728\uc131\uc744 \ub354\uc6b1 \uacf5\uace0\ud788 \ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ube0c\ub79c\ub4dc: RKG \ubc84\ud130 \uae30\ub984 \uad6d\uac00: \ub9d0\ub808\uc774\uc2dc\uc544 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd\uc758 DOOH RKG Ghee\ub97c \uc911\uc694\ud55c \uc2dc\uae30\uc5d0 \ud398\uc2a4\ud2f0\ubc8c \ucc38\uc11d\uc790\ub4e4\uacfc \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \ud0c0\uc774\ud478\uc0bc\uc758 \ud65c\uae30\ucc2c \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/case-studies\/rkg-ghee-triumph-precision-targeting-via-pdooh\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from \ubc14\ud22c \ub3d9\uad74\uc758 \ud504\ub85c\uadf8\ub798\ubc0d \ubc29\uc2dd DOOH \ucea0\ud398\uc778\uc744 \ud1b5\ud55c \uc815\ubc00 \ud0c0\uac9f\ud305\uc73c\ub85c RKG GHEE\uc758 \uc2b9\ub9ac<\/span><\/a><\/p>\n","protected":false},"featured_media":17348,"template":"","class_list":["post-13154","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies\/13154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/17348"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=13154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}