{"id":11927,"date":"2023-04-04T11:29:48","date_gmt":"2023-04-04T05:59:48","guid":{"rendered":"https:\/\/www.movingwalls.com\/news\/moving-walls-runs-blockchain-powered-dooh-pilot-for-foodpanda-2\/"},"modified":"2023-12-08T11:19:16","modified_gmt":"2023-12-08T05:49:16","slug":"moving-walls-runs-blockchain-powered-dooh-pilot-for-foodpanda","status":"publish","type":"news","link":"https:\/\/www.movingwalls.com\/ko\/news\/moving-walls-runs-blockchain-powered-dooh-pilot-for-foodpanda\/","title":{"rendered":"Moving Walls, \ud478\ub4dc\ud310\ub2e4\ub97c \uc704\ud55c \ube14\ub85d\uccb4\uc778 \uae30\ubc18 DOOH \ud30c\uc77c\ub7ff \uc6b4\uc601"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>Aqilliz\ub294 \ud30c\uc77c\ub7ff\uc744 \uc704\ud55c \ud30c\ud2b8\ub108\uc778 Moving Walls\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n<p>\ube14\ub85d\uccb4\uc778 \uc194\ub8e8\uc158 \uc81c\uacf5\uc5c5\uccb4\uc778 Aqilliz\ub294 Moving Walls\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uc74c\uc2dd \ubc30\ub2ec \uc5c5\uccb4\uc778 \ud478\ub4dc\ud310\ub2e4\ub97c \uc704\ud55c \ube14\ub85d\uccb4\uc778 \uae30\ubc18 DOOH \uad11\uace0 \ud30c\uc77c\ub7ff\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4.<br\/><br\/>2025\ub144\uae4c\uc9c0 321\uc5b5 \ub2ec\ub7ec \uaddc\ubaa8\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub294 \uae00\ub85c\ubc8c DOOH \uc2dc\uc7a5\uc5d0 \ub354 \ub192\uc740 \ud22c\uba85\uc131\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc124\uacc4\ub41c \uc774 \ud30c\uc77c\ub7ff\uc740 \ucea0\ud398\uc778 \uc131\uacfc\uc5d0 \ub300\ud55c \ub3c5\ub9bd\uc801\uc778 \uc2e4\uc2dc\uac04 \ubcf4\uae30\ub97c \uc81c\uacf5\ud558\uc5ec \ube0c\ub79c\ub4dc\uac00 \uad6c\ub9e4\ud55c \ub178\ucd9c \uc218\uc640 \uad11\uace0 \uc2a4\ud31f\uc774 \uc7ac\uc0dd\ub418\uc5c8\ub294\uc9c0 \uc5ec\ubd80\ub97c \ucd94\uc801\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<br\/><br\/>Moving Walls\uc758 \ucc3d\ub9bd\uc790\uc774\uc790 \uadf8\ub8f9 CEO\uc778 \uc2a4\ub9ac\uce78\uc2a4 \ub77c\ub9c8\ucc2c\ub4dc\ub780(Srikanth Ramachandran)\uc740 \uc774\ub807\uac8c \ub9d0\ud569\ub2c8\ub2e4: &#8220;\ub108\ubb34 \uc624\ub7ab\ub3d9\uc548 OOH\ub294 \uad11\uace0 \uac8c\uc7ac\ub97c \uac80\uc99d\ud560 \uc218 \uc788\ub294 \ub3c5\ub9bd\uc801\uc778 \uc218\ub2e8 \uc5c6\uc774 \uc874\uc7ac\ud574 \uc654\uc2b5\ub2c8\ub2e4. \uc5c5\uacc4\uc5d0\uc11c\ub294 \uc628\ub77c\uc778 \uad11\uace0 \uc0ac\uae30\ub97c \uc9c0\uc801\ud558\uba70 OOH \uc9c0\ucd9c \ud655\ub300\ub97c \uc8fc\uc7a5\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\uc9c0\ub9cc, \ub354 \uadfc\ubcf8\uc801\uc778 \ubb38\uc81c\uc778 \ud30c\ud3b8\ud654\uc640 \ud22c\uba85\uc131 \ubd80\uc871\uc744 \ud574\uacb0\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \uc774\ub7ec\ud55c \uc624\ub79c \uc778\ud504\ub77c \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uae30 \uc704\ud574 \uc0c8\ub85c\uc6b4 \uae30\uc220\uc744 \uad6c\ud604\ud558\uc5ec OOH \uacf5\uae09\ub9dd\uc5d0 \ucc38\uc5ec\ud558\ub294 \ubaa8\ub4e0 \ud30c\ud2b8\ub108\uc758 \uc774\uc775\uc744 \ub3c4\ubaa8\ud560 \uc218 \uc788\ub294 \ud765\ubbf8\ub85c\uc6b4 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.&#8221;<br\/><br\/>\uc9c8\ub9ac\uce74 \ube14\ub85d\uccb4\uc778\uc744 \uc0ac\uc6a9\ud558\ub294 \uc774 \ucea0\ud398\uc778\uc740 \uc2a4\ub9c8\ud2b8 \uacc4\uc57d\uc744 \ud65c\uc6a9\ud558\uc5ec \ubbf8\ub514\uc5b4 \uc18c\uc720\uc8fc\uc640 \uad6c\ub9e4\uc790\uac00 \uc57d\uc18d\ub41c \uad11\uace0 \uc9c0\uba74\uacfc \ub178\ucd9c \uc218\ub97c \ud655\uc778\ud560 \uc218 \uc788\ub294 \uc2e0\ub8b0\ud560 \uc218 \uc788\uace0 \ud22c\uba85\ud55c \uc6d0\uc7a5\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc9c8\ub9ac\uce74\ub294 Aqilliz\uc758 \uc720\uc77c\ud55c \uc778\ud504\ub77c \uc81c\uacf5\uc5c5\uccb4\ub85c\uc11c \uace0\uc131\ub2a5, \uace0\ubcf4\uc548 \ube14\ub85d\uccb4\uc778 \ud50c\ub7ab\ud3fc\uc774\uba70, \uc544\ud0ac\ub9ac\uc988\uc758 \uae00\ub85c\ubc8c \uae30\uc5c5 \ud30c\ud2b8\ub108 \ub124\ud2b8\uc6cc\ud06c\ub97c \uc704\ud55c \ub9de\ucda4\ud615 \uc194\ub8e8\uc158 \uac1c\ubc1c\uc744 \ub2f4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc9c8\ub9ac\uce74\ub294 \ud655\uc7a5\uc131\uc5d0 \uc911\uc810\uc744 \ub450\uc5b4 \uc774\ud574\uad00\uacc4\uc790\ub4e4\uc774 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uac70\uc758 \uc2e4\uc2dc\uac04\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\uba70, \uc774\ub97c \ud1b5\ud574 DOOH \ubbf8\ub514\uc5b4 \uacf5\uae09\ub9dd \uc804\ubc18\uc5d0\uc11c \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>Aqilliz\uc758 CEO\uc778 \uace0\uc6b0\ud0c0\ub9cc \ub77c\uace0\ud0c0\ub9cc(Gowthaman Ragothaman)\uc740 \uc774\ub807\uac8c \ub9d0\ud569\ub2c8\ub2e4: &#8220;OOH \uacf5\uac04\uc740 \uc774\ubbf8 \ub514\uc9c0\ud138 \uad11\uace0\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \uc138\ubd84\ud654\ub418\uc5b4 \uc788\uc73c\uba70, \uae30\uc874 \uc778\ud504\ub77c\ub97c \ub354 \uc798 \ucd5c\uc801\ud654\ud558\uace0 \uac04\uc18c\ud654\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \uc791\uc5c5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ubb34\ube59\uc6d4\uc758 \uc774\ubc88 \ud30c\uc77c\ub7ff\uc740 \ube14\ub85d\uccb4\uc778\uc774 OOH \uacf5\uac04\uc5d0\uc11c \uc774\ub7ec\ud55c \ubb38\uc81c\ub97c \ud574\uacb0\ud560 \uc218 \uc788\ub294 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc194\ub8e8\uc158\uc73c\ub85c\uc11c\uc758 \uc7a0\uc7ac\ub825\uc744 \uc785\uc99d\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ube14\ub85d\uccb4\uc778\uc740 \ub204\uad6c\ub098 \ubcfc \uc218 \uc788\uace0 \ubcc0\uacbd \ubd88\uac00\ub2a5\ud55c \uac70\ub798 \uc7a5\ubd80\ub85c\uc11c \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790, \uad6c\ub9e4\uc790, \uc194\ub8e8\uc158 \uc81c\uacf5\uc5c5\uccb4 \ub4f1 \uc774\ud574\uad00\uacc4\uc790 \uac04\uc758 \uc2e0\ub8b0\ub97c \uac15\ud654\ud558\uc5ec OOH \ud22c\uc790\ub97c \ubcf4\ub2e4 \ud22c\uba85\ud558\uace0 \ucc45\uc784\uac10 \uc788\ub294 \ubc29\ud5a5\uc73c\ub85c \ud6a8\uacfc\uc801\uc73c\ub85c \uc7ac\ud3b8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&#8221;<br\/><br\/>\ube14\ub85d\uccb4\uc778 \uae30\uc220\uc744 \ub3c4\uc785\ud55c \ud478\ub4dc\ud310\ub2e4\ub294 \uace0\uac1d \ucc38\uc5ec\ub97c \ub354\uc6b1 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud55c \ub514\uc9c0\ud138 \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \uc120\ub450\uc5d0 \uc11c \uc788\uc2b5\ub2c8\ub2e4. \ubaa8\ubc14\uc77c \uc74c\uc2dd \ubc30\ub2ec \uc2dc\uc7a5\uc744 \uc120\ub3c4\ud558\ub294 \ud478\ub4dc\ud310\ub2e4\ub294 \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \uc9c0\uc5ed\uc5d0\uc11c 15\ub9cc \uac1c \uc774\uc0c1\uc758 \ub808\uc2a4\ud1a0\ub791 \ud30c\ud2b8\ub108\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. 2012\ub144\ubd80\ud130 \uc2f1\uac00\ud3ec\ub974\uc758 \uc74c\uc2dd \ubc30\ub2ec \uc2dc\uc7a5\uc5d0\uc11c \ud655\uace0\ud55c \uc785\uc9c0\ub97c \ub2e4\uc838\uc628 \ud478\ub4dc\ud310\ub2e4\ub294 \ucd5c\uadfc 24\uc2dc\uac04 \uc5f0\uc911\ubb34\ud734 \uc628\ub514\ub9e8\ub4dc \uc2dd\ub8cc\ud488 \ubc30\ub2ec \ub4f1 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uace0\uac1d \uc811\uc810\uc744 \ub298\ub824 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uace0\uc790 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br\/><br\/>\ud478\ub4dc\ud310\ub2e4\uc758 \uc544\ud0dc\uc9c0\uc5ed \uc624\ud504\ub77c\uc778 \ucc44\ub110 \ub9c8\ucf00\ud305 \ucc45\uc784\uc790\uc778 \ud558\uc2a4\ub098\uc778\ubc14\ube0c\ub77c\uc648\ub77c(Hasnain Babrawala)\ub294 \ucc45\uc784\uac10 \uc788\ub294 \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uc744 \uc704\ud55c \ube0c\ub79c\ub4dc\uc758 \ub178\ub825\uc744 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4: &#8220;\uc8fc\uc694 \uae00\ub85c\ubc8c \uc2dc\uc7a5\uc5d0\uc11c \ube60\ub974\uac8c \uc0ac\uc5c5\uc744 \ud655\uc7a5\ud558\ub294 \uacfc\uc815\uc5d0\uc11c OOH\ub294 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc9c0\uc18d\uc801\uc73c\ub85c \uac00\uc7a5 \uba3c\uc800 \ub5a0\uc624\ub974\ub294 \ucc44\ub110\ub85c \uc790\ub9ac\ub9e4\uae40\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\uba74\uc11c \ube14\ub85d\uccb4\uc778\uc774 OOH \uad11\uace0 \uac8c\uc7ac\uc5d0 \ub300\ud55c \uc2e4\uc2dc\uac04 \ub3c5\ub9bd\uc801\uc778 \ubdf0\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc744 \ubcf4\ub2e4 \uc804\ub7b5\uc801\uc73c\ub85c \uacc4\ud68d\ud560 \uc218 \uc788\ub3c4\ub85d \uc5b4\ub5a4 \uc774\uc810\uc744 \uac00\uc838\ub2e4\uc904\uc9c0 \uae30\ub300\uac00 \ud07d\ub2c8\ub2e4.&#8221;<br\/><br\/>\ud55c\ud3b8, \ud478\ub4dc\ud310\ub2e4 \uc2f1\uac00\ud3ec\ub974\uc758 \ub9c8\ucf00\ud305 \ubc0f \uc9c0\uc18d\uac00\ub2a5\uc131 \ucc45\uc784\uc790\uc778 Laura Kantor\ub294 \ub514\uc9c0\ud138 \uc0ac\uc774\ub2c8\uc9c0\uc758 \ub4f1\uc7a5\uc73c\ub85c \uc624\ud504\ub77c\uc778\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc21c\uac04\uc5d0 \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9b4 \uc218 \uc788\uac8c \ub418\uc5c8\ub2e4\uace0 \uc9c0\uc801\ud588\uc2b5\ub2c8\ub2e4: &#8220;\uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \ud658\uacbd\uc5d0\uc11c \uc2f1\uac00\ud3ec\ub974\uc5d0\uc11c \uc2dc\uc7a5 \ub9ac\ub354\uc2ed\uc744 \uc720\uc9c0\ud558\ub824\uba74 \ud601\uc2e0\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. \uc804\uad6d\uc801\uc73c\ub85c 2,000\uac1c \uc774\uc0c1\uc758 \uc2a4\ud06c\ub9b0\uc744 \ud65c\uc6a9\ud558\uc5ec \ub514\uc9c0\ud138 \uad11\uace0\uac00 \uc5b8\uc81c, \uc5b4\ub514\uc11c, \ub204\uad6c\uc5d0\uac8c \uc804\ub2ec\ub418\ub294\uc9c0 \ub354 \uc798 \ud655\uc778\ud560 \uc218 \uc788\ub294 \uc774 \ud30c\uc77c\ub7ff \ud504\ub85c\uc81d\ud2b8\ub97c \uc2dc\uc791\ud558\uac8c \ub418\uc5b4 \ub9e4\uc6b0 \uae30\uc069\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<br\/><br\/>\uc774 \ucea0\ud398\uc778\uc740 3\uac1c\uc758 \ub2e4\ub978 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc0ac\uac00 \uc6b4\uc601\ud558\ub294 2,750\uac1c\uc758 \ub514\uc9c0\ud138 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ud1b5\ud574 \uc9c4\ud589\ub418\uba70, \uc5ec\uae30\uc5d0\ub294 \uc544\ud30c\ud2b8 \uc5d8\ub9ac\ubca0\uc774\ud130\uc640 \ub85c\ube44\uc758 \ud0c0\uac9f \ubbf8\ub514\uc5b4 \uc2a4\ud06c\ub9b0, Focus Media\uc758 \uc0ac\ubb34\uc2e4 \ub85c\ube44 \uc2a4\ud06c\ub9b0 \ub124\ud2b8\uc6cc\ud06c, Moove Media\uc758 \ud0dd\uc2dc \ub0b4 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 \uc2a4\ud06c\ub9b0\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub3d9\ub0a8\uc544\uc2dc\uc544\uc640 \uc778\ub3c4 \uc804\uc5ed\uc5d0 \uac78\uccd0 \uc9c0\uc5ed\uc801 \uc785\uc9c0\ub97c \ud655\ubcf4\ud55c \ucd5c\ucd08\uc758 \ub3c5\ub9bd DOOH \ubbf8\ub514\uc5b4 \uacf5\uae09\uce21 \ud50c\ub7ab\ud3fc\uc778 LMX(Location Media Xchange)\uc5d0 \uc758\ud574 \uad6c\ub3d9\ub429\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aqilliz\ub294 \ud30c\uc77c\ub7ff\uc744 \uc704\ud55c \ud30c\ud2b8\ub108\uc778 Moving Walls\ub97c \ubcf4\uc720\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube14\ub85d\uccb4\uc778 \uc194\ub8e8\uc158 \uc81c\uacf5\uc5c5\uccb4\uc778 Aqilliz\ub294 Moving Walls\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uace0 \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uc74c\uc2dd \ubc30\ub2ec [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/news\/moving-walls-runs-blockchain-powered-dooh-pilot-for-foodpanda\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from Moving Walls, \ud478\ub4dc\ud310\ub2e4\ub97c \uc704\ud55c \ube14\ub85d\uccb4\uc778 \uae30\ubc18 DOOH \ud30c\uc77c\ub7ff \uc6b4\uc601<\/span><\/a><\/p>\n","protected":false},"featured_media":13385,"template":"","class_list":["post-11927","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/news\/11927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/13385"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=11927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}