{"id":11932,"date":"2023-04-04T11:30:30","date_gmt":"2023-04-04T06:00:30","guid":{"rendered":"https:\/\/www.movingwalls.com\/news\/moving-walls-groupm-partner-a-new-to-deliver-dooh-capabilities-in-ph\/"},"modified":"2023-12-08T11:37:30","modified_gmt":"2023-12-08T06:07:30","slug":"moving-walls-groupm-partner-to-deliver-dooh-in-ph","status":"publish","type":"news","link":"https:\/\/www.movingwalls.com\/ko\/news\/moving-walls-groupm-partner-to-deliver-dooh-in-ph\/","title":{"rendered":"Moving Walls, GroupM\uc758 \uc0c8\ub85c\uc6b4 \ud30c\ud2b8\ub108\ub85c \uc120\uc815\ub418\uc5b4 PH\uc5d0 DOOH \uae30\ub2a5 \uc81c\uacf5"},"content":{"rendered":"\n<p>\ud544\ub9ac\ud540 \ub9c8\ub2d0\ub77c &#8211; \ucd5c\uadfc \uc778\ub3c4\ub124\uc2dc\uc544\uc640 \ub9d0\ub808\uc774\uc2dc\uc544\uc5d0\uc11c \uccb4\uacb0\ud55c \ud30c\ud2b8\ub108\uc2ed \uacc4\uc57d\uc744 \uae30\ubc18\uc73c\ub85c \ubbf8\ub514\uc5b4 \ud22c\uc790 \ud68c\uc0ac\uc778 GroupM\uacfc \uae00\ub85c\ubc8c \uc625\uc678 \uad11\uace0 \uae30\uc220 \uc81c\uacf5\uc5c5\uccb4\uc778 Moving Walls\ub294 \ud544\ub9ac\ud540 \uc804\uc5ed\uc758 \ub514\uc9c0\ud138 \uc625\uc678 \uad11\uace0(DOOH)\uc5d0 \uc790\ub3d9\ud654 \ubc0f \ucc45\uc784\uc131\uc744 \ubd80\uc5ec\ud558\uae30 \uc704\ud574 \uc0c8\ub85c\uc6b4 \ud30c\ud2b8\ub108\uc2ed\uc744 \uccb4\uacb0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc774\ubc88 \ud611\uc5c5\uc744 \ud1b5\ud574 GroupM \ud544\ub9ac\ud540\uc758 \uc5d0\uc774\uc804\uc2dc\ub4e4\uc740 DOOH \ubbf8\ub514\uc5b4\ub97c \uc704\ud55c \uc5d4\ub4dc\ud22c\uc5d4\ub4dc \uc2dc\uccad\uc790 \ub370\uc774\ud130 \uae30\ubc18 \uae30\ud68d, \uad6c\ub9e4 \ubc0f \uac80\uc99d \uc194\ub8e8\uc158\uc778 Moving Walls\uc758 Moving Audiences\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. Moving Walls\ub294 \ucd5c\uc2e0 \uc774\ub3d9 \ud2b8\ub80c\ub4dc\ub97c \uae30\ubc18\uc73c\ub85c \uccad\uc911\uc744 \uc608\uce21\ud558\ub294 DOOH \uacc4\ud68d \ub3c4\uad6c\ub97c \ud3ec\ud568\ud55c \ud3ec\uad04\uc801\uc778 \uae30\uc220 \uc2a4\ud0dd\uc744 \uac1c\ubc1c\ud588\uc2b5\ub2c8\ub2e4. \uc774\ubbf8 \uc5ec\ub7ec GroupM \ud074\ub77c\uc774\uc5b8\ud2b8\ub97c \uc704\ud55c \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub294 \ub370 Moving Audiences \ud50c\ub7ab\ud3fc\uc774 \uc0ac\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>Moving Walls\uc5d0 \ub530\ub974\uba74, \ud544\ub9ac\ud540\uc758 DOOH \uc778\ubca4\ud1a0\ub9ac\uc758 \ub300\ubd80\ubd84\uc740 \uc774\ubbf8 \ubb34\ube59\uc6d4\uc988 \uadf8\ub8f9\uc758 \uacf5\uae09 \uc911\uc2ec \uc790\ud68c\uc0ac\uc778 LMX(Location Media Xchange)\uac00 \uc774 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc5d0 \uc5f0\uacb0\ud558\uace0 \uc788\ub2e4\uace0 \ud569\ub2c8\ub2e4. <\/p>\n\n<p>GroupM \ud544\ub9ac\ud540\uc758 \ucd5c\uace0 \ud22c\uc790 \ucc45\uc784\uc790\uc778 \uc57c\uc2a4\ubbf8 \ub9d0\ub77c\ub9ac(Yasmin Mallari)\ub294 &#8220;\uc634\ub2c8\ucc44\ub110 \ubbf9\uc2a4\uc5d0\uc11c DOOH\uc758 \uc5ed\ud560\uc774 \uacc4\uc18d \ucee4\uc9c8 \uac83\uc774\ub77c\ub294 \ub370\ub294 \uc758\uc2ec\uc758 \uc5ec\uc9c0\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\uc81c \uc774 \ub9e4\uccb4\uc758 \uc7a0\uc7ac\uc801 \ub3c4\ub2ec \ubc94\uc704\ub294 \uc18c\ube44\uc790\uc758 \ucd9c\ud1f4\uadfc, \uc5c5\ubb34, \uc2dd\uc0ac, \uac70\uc8fc\uc9c0 \ub4f1 \ubaa8\ub4e0 \uc7a5\uc18c\uc5d0 \uac78\uccd0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ub610\ud55c \uad11\uace0\uac00 \uac8c\uc7ac\ub418\ub294 \uc704\uce58\uc640 \ucea0\ud398\uc778 \uc131\uacfc\uc5d0 \ub300\ud55c \ucc45\uc784\uac10\uc774 \uc0dd\uae30\uba74 \ube0c\ub79c\ub4dc \ud22c\uc790\ub3c4 \ub298\uc5b4\ub0a0 \uac83\uc785\ub2c8\ub2e4. \uc774\ubc88 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 DOOH \ud50c\ub798\ub2dd \uc81c\ud488\uad70\uc744 \uac15\ud654\ud558\uace0 \uace0\uac1d\uc5d0\uac8c \ub354 \ub9ce\uc740 \uce21\uc815 \uae30\ub2a5\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.&#8221;<\/p>\n\n<p>\ud55c\ud3b8, Moving Walls \ud544\ub9ac\ud540\uc758 CEO\uc778 Norman Davadilla\ub294 \uc774\ubc88 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ud544\ub9ac\ud540\uc758 DOOH \ubbf8\ub514\uc5b4\ub97c \uc9c0\uc18d\uc801\uc73c\ub85c \ud601\uc2e0\ud560 \uc218 \uc788\uc744 \uac83\uc774\ub77c\uace0 \uac15\uc870\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n<p>\uadf8\ub294 &#8220;\ud544\ub9ac\ud540\uc740 \uad6c\ub9e4 \ubc0f \ud310\ub9e4 \uc5c5\uacc4 \ud611\ud68c \ubaa8\ub450 \uacf5\ud1b5 \uce21\uc815 \ud45c\uc900\uc744 \uad6c\ud604\ud558\uae30 \uc704\ud55c \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc2dc\uc791\ud55c \uc9c0\uc5ed DOOH \ub9ac\ub354\uc785\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ub2e4\ub978 \uc2dc\uc7a5\uc5d0\uc11c\ub3c4 GroupM\uacfc \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc740 \ubc14 \uc788\uc73c\uba70, \ud544\ub9ac\ud540\uc758 \ube0c\ub79c\ub4dc\uc5d0\ub3c4 \uc774\ub7ec\ud55c \uc5ed\ub7c9\uc744 \ud655\ub300\ud560 \uc218 \uc788\uac8c \ub418\uc5b4 \uae30\uc069\ub2c8\ub2e4.&#8221;<\/p>\n\n<p>GroupM\uacfc\uc758 \ud30c\ud2b8\ub108\uc2ed\uc740 <a href=\"https:\/\/marketech-apac.com\/moving-walls-ohaap-partnership-to-drive-phs-data-driven-ooh-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moving Walls<\/a>\uac00 \ud544\ub9ac\ud540 \uc625\uc678\uad11\uace0\ud611\ud68c(OHAAP)\uc640 \uc81c\ud734\ud558\uc5ec \ud544\ub9ac\ud540\uc758 \ub370\uc774\ud130 \uae30\ubc18 OOH \uc0b0\uc5c5\uc744 \ud655\uc7a5\ud558\uace0 \ub354 \ud070 \uc131\uc7a5\uc744 \ub3c4\ubaa8\ud55c \uc9c0 1\ub144\ub3c4 \ucc44 \ub418\uc9c0 \uc54a\uc544 \uc774\ub8e8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud544\ub9ac\ud540 \ub9c8\ub2d0\ub77c &#8211; \ucd5c\uadfc \uc778\ub3c4\ub124\uc2dc\uc544\uc640 \ub9d0\ub808\uc774\uc2dc\uc544\uc5d0\uc11c \uccb4\uacb0\ud55c \ud30c\ud2b8\ub108\uc2ed \uacc4\uc57d\uc744 \uae30\ubc18\uc73c\ub85c \ubbf8\ub514\uc5b4 \ud22c\uc790 \ud68c\uc0ac\uc778 GroupM\uacfc \uae00\ub85c\ubc8c \uc625\uc678 \uad11\uace0 \uae30\uc220 \uc81c\uacf5\uc5c5\uccb4\uc778 Moving [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/news\/moving-walls-groupm-partner-to-deliver-dooh-in-ph\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from Moving Walls, GroupM\uc758 \uc0c8\ub85c\uc6b4 \ud30c\ud2b8\ub108\ub85c \uc120\uc815\ub418\uc5b4 PH\uc5d0 DOOH \uae30\ub2a5 \uc81c\uacf5<\/span><\/a><\/p>\n","protected":false},"featured_media":11937,"template":"","class_list":["post-11932","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/news\/11932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/11937"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=11932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}