{"id":11942,"date":"2023-05-16T12:08:27","date_gmt":"2023-05-16T06:38:27","guid":{"rendered":"https:\/\/www.movingwalls.com\/news\/%ec%95%84%ed%94%84%eb%a6%ac%ec%b9%b4-%ec%a0%84%ec%97%ad%ec%97%90%ec%84%9c-%ec%b1%85%ec%9e%84%ea%b0%90-%ec%9e%88%ea%b3%a0-%ec%a3%bc%ec%86%8c-%ec%a7%80%ec%a0%95%ec%9d%b4-%ea%b0%80%eb%8a%a5%ed%95%9c-dooh\/"},"modified":"2023-12-08T14:17:02","modified_gmt":"2023-12-08T08:47:02","slug":"dentsu-partners-with-moving-walls-for-dooh-advertising-africa","status":"publish","type":"news","link":"https:\/\/www.movingwalls.com\/ko\/news\/dentsu-partners-with-moving-walls-for-dooh-advertising-africa\/","title":{"rendered":"\uc544\ud504\ub9ac\uce74 \uc804\uc5ed\uc5d0\uc11c \ucc45\uc784\uac10 \uc788\uace0 \uc8fc\uc18c \uc9c0\uc815\uc774 \uac00\ub2a5\ud55c DOOH \uad11\uace0\ub97c \uad6c\ud604\ud558\uae30 \uc704\ud574 \ub374\uce20\uac00 Moving Walls\uc640 \ud611\ub825\ud569\ub2c8\ub2e4."},"content":{"rendered":"\n

2023\ub144 2\uc6d4 20\uc77c – \ub0a8\uc544\ud504\ub9ac\uce74\uacf5\ud654\uad6d \uc694\ud558\ub124\uc2a4\ubc84\uadf8:<\/em> \uae00\ub85c\ubc8c \uc625\uc678 \uad11\uace0 \uae30\uc220 \uc81c\uacf5\uc5c5\uccb4\uc778 Moving Walls\ub294 \ub2e4\uad6d\uc801 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ubb38 \uae30\uc5c5\uc778 \ub374\uce20 \uc544\ud504\ub9ac\uce74\uc640 \ud68d\uae30\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed\uc744 \uccb4\uacb0\ud558\uace0 \uc544\ud504\ub9ac\uce74 \ub300\ub959\uc758 \uc5ec\ub7ec \uc2dc\uc7a5\uc5d0 \ud480\uc2a4\ud0dd \uc625\uc678 \uad11\uace0 \uae30\uc220 \ud50c\ub7ab\ud3fc\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\uc774 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub374\uce20 \uc544\ud504\ub9ac\uce74\ub294 Moving Walls\ub85c \uad6c\ub3d9\ub418\ub294 DOOH \uae30\uc220 \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 OOH \uc778\ubca4\ud1a0\ub9ac \uc815\ubcf4\ub97c \uc9d1\uacc4\ud558\uace0 \ub300\ub959 \ub0b4 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uace0\uae09 \uc778\ubca4\ud1a0\ub9ac \ubc0f \ucea0\ud398\uc778 \uad00\ub9ac \ub3c4\uad6c\uc5d0 \uc5f0\uacb0\ud574\uc8fc\ub294 \uacf5\uae09 \uce21\uba74 \ud50c\ub7ab\ud3fc\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. <\/p>\n\n

\ud55c\ud3b8, \uad11\uace0\uc8fc\ub294 \ub2e8\uc77c \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uace0\uae09 DOOH \ud65c\uc131\ud654 \ubc0f \uce21\uc815 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc740 \uc544\ud504\ub9ac\uce74\uc5d0\uc11c \uac00\uc7a5 \ud070 3\uac1c \uc2dc\uc7a5\uc5d0\uc11c \uc8fc\uc694 \ube0c\ub79c\ub4dc\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c \uc77c\ub828\uc758 \ud30c\uc77c\ub7ff \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ucd9c\uc2dc\ub420 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n

\uc791\ub144 \uc544\ud504\ub9ac\uce74\uc5d0\uc11c \uc5f4\ub9b0 \uc138\uacc4 \uc625\uc678\uad11\uace0 \ud3ec\ub7fc\uc5d0\uc11c \ubc1d\ud600\uc9c4 \ubc14\uc5d0 \ub530\ub974\uba74, \uc544\ud504\ub9ac\uce74\uc5d0\uc11c\ub294 \ub2e4\ub978 \uc9c0\uc5ed\uc5d0 \ube44\ud574 \uc0c1\ub300\uc801\uc73c\ub85c \ub192\uc740 \ube44\uc728\uc758 OOH \uad11\uace0\uac00 \uc720\uce58\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud154\ub808\ube44\uc804\uacfc \ub77c\ub514\uc624\ub294 \ub300\uccb4\ub85c \uc548\uc815\uc138\ub97c \uc720\uc9c0\ud558\uace0 \uc788\uace0 \uc2e0\ubb38\uacfc \uc778\uc1c4\ubb3c\uc740 \uac10\uc18c\ud558\uace0 \uc788\ub294 \ubc18\uba74, OOH \uc9c0\ucd9c\uc740 \uc9c0\uc18d\uc801\uc73c\ub85c \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74 \ub300\ubd80\ubd84\uc758 \uc8fc\uc694 \uc544\ud504\ub9ac\uce74 \uc2dc\uc7a5\uc5d0\uc11c OOH \ubbf8\ub514\uc5b4\uac00 \uad11\uace0 \uc218\uc775\uc758 13%\ub97c \ucc28\uc9c0\ud55c\ub2e4\uace0 \ud569\ub2c8\ub2e4.<\/p>\n\n

\uc57d 13\uc5b5 \uba85\uc758 \uc778\uad6c\uac00 \uc0b4\uace0 \uc788\ub294 \uc544\ud504\ub9ac\uce74 \ub300\ub959\uc740 \uc544\uc2dc\uc544\uc5d0 \uc774\uc5b4 \ub450 \ubc88\uc9f8\ub85c \ud06c\uace0 \uc778\uad6c\uac00 \ub9ce\uc740 \ub300\ub959\uc785\ub2c8\ub2e4. \ub610\ud55c \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc911\uc0b0\uce35\uacfc \ud65c\uae30\ucc2c \uc80a\uc740 \uc778\uad6c\uc758 \ubcf8\uac70\uc9c0\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\ub294 \ud5a5\ud6c4 \uc218\uc2ed \ub144 \ub3d9\uc548 \uae30\uc5c5\uacfc \ube0c\ub79c\ub4dc\uc5d0 \ub9e4\ub825\uc801\uc778 \uace0\uac1d\uce35\uc774 \ub420 \uac83\uc774\uba70, \uc1fc\ud551\ubab0, \uacf5\ud56d, \uc8fc\uac70 \uc9c0\uc5ed\uacfc \uac19\uc740 \uc7a5\uc18c\uc5d0\uc11c \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c OOH \uce94\ubc84\uc2a4\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n

\ub374\uce20 \ub85c\ucf00\uc774\uc158 \uc11c\ube44\uc2a4\uc758 \uc9c0\uc5ed \ub514\ub809\ud130\uc778 Alex Tutu\ub294 “\uae00\ub85c\ubc8c \uaddc\ubaa8\uc640 \uc804\uccb4 \uc5d0\ucf54\uc2dc\uc2a4\ud15c\uc744 \uc544\uc6b0\ub974\ub294 \ud50c\ub7ab\ud3fc\uc744 \uac16\ucd98 Moving Walls\ub294 \uc6b0\ub9ac \uc9c0\uc5ed\uc744 \uc704\ud55c \uc0c8\ub85c\uc6b4 DOOH \uae30\ub2a5\uc744 \ucd9c\uc2dc\ud558\ub294 \ub370 \uc774\uc0c1\uc801\uc778 \ud30c\ud2b8\ub108\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc6b0\ub9ac\uac00 \uc9c4\ucd9c\ud558\ub294 \uc5ec\ub7ec \uc2dc\uc7a5\uc5d0 \ub9de\uac8c \uc720\uc5f0\ud558\uac8c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub294 \uae30\uc220 \uc194\ub8e8\uc158\uc774\ub77c\ub294 \uc810\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.”<\/p>\n\n

\uc2a4\ub9ac\uce78\uc2a4 \ub77c\ub9c8\ucc2c\ub4dc\ub780(Srikanth Ramachandran) Moving Walls \uc124\ub9bd\uc790 \uacb8 \uadf8\ub8f9 CEO\ub294 \uc774\ub7ec\ud55c \ud30c\ud2b8\ub108\uc2ed\uc740 OOH\uac00 \ud30c\ud3b8\ud654\ub41c \uc9c0\uc5ed\uc5d0 \uc194\ub8e8\uc158\uc744 \uc2e0\uc18d\ud558\uac8c \ud655\uc7a5\ud558\ub294 \ub370 \uc774\uc0c1\uc801\uc774\ub77c\uace0 \ub367\ubd99\uc600\uc2b5\ub2c8\ub2e4.”\uc6b0\ub9ac \ud50c\ub7ab\ud3fc\uc740 \uc774\uc6c3 \uad6d\uac00\uc640\ub3c4 \ub9e4\uc6b0 \ub2e4\ub978 OOH \uc0dd\ud0dc\uacc4\ub97c \uac00\uc9c4 \uc9c0\uc5ed\uc5d0\uc11c \uc2e4\uc804 \ud14c\uc2a4\ud2b8\ub97c \uac70\ucce4\uc2b5\ub2c8\ub2e4. \ub374\uce20\uc640 \ud568\uaed8 \uc774 \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud568\uc73c\ub85c\uc368 \uc544\ud504\ub9ac\uce74 \uc804\uc5ed\uc758 \uc77c\ubd80 \ub300\ud615 \uad11\uace0\uc8fc\ub4e4\uc774 OOH \uad11\uace0 \uc6b4\uc601 \ubc29\uc2dd\uc744 \ud601\uc2e0\ud560 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.”<\/p>\n","protected":false},"excerpt":{"rendered":"

2023\ub144 2\uc6d4 20\uc77c – \ub0a8\uc544\ud504\ub9ac\uce74\uacf5\ud654\uad6d \uc694\ud558\ub124\uc2a4\ubc84\uadf8: \uae00\ub85c\ubc8c \uc625\uc678 \uad11\uace0 \uae30\uc220 \uc81c\uacf5\uc5c5\uccb4\uc778 Moving Walls\ub294 \ub2e4\uad6d\uc801 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubc0f \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc804\ubb38 \uae30\uc5c5\uc778 […]<\/p>\n

\ub354\ubcf4\uae30… from \uc544\ud504\ub9ac\uce74 \uc804\uc5ed\uc5d0\uc11c \ucc45\uc784\uac10 \uc788\uace0 \uc8fc\uc18c \uc9c0\uc815\uc774 \uac00\ub2a5\ud55c DOOH \uad11\uace0\ub97c \uad6c\ud604\ud558\uae30 \uc704\ud574 \ub374\uce20\uac00 Moving Walls\uc640 \ud611\ub825\ud569\ub2c8\ub2e4.<\/span><\/a><\/p>\n","protected":false},"featured_media":11947,"template":"","class_list":["post-11942","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/news\/11942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/11947"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=11942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}