{"id":11954,"date":"2023-06-02T09:56:28","date_gmt":"2023-06-02T04:26:28","guid":{"rendered":"https:\/\/www.movingwalls.com\/news\/%ec%a7%80%ec%97%ad-%ea%b4%91%ea%b3%a0-%eb%a6%ac%eb%8d%94-aams-moving-walls-group%ec%9d%b4-%ea%b3%b5%ea%b0%9c%ed%95%9c-%ec%98%a4%ed%94%88-%ec%86%8c%ec%8a%a4-ooh-%ec%9e%a0%ec%9e%ac%ea%b3%a0%ea%b0%9d\/"},"modified":"2023-12-19T09:24:43","modified_gmt":"2023-12-19T03:54:43","slug":"ooh-audience-measurement-framework","status":"publish","type":"news","link":"https:\/\/www.movingwalls.com\/ko\/news\/ooh-audience-measurement-framework\/","title":{"rendered":"\uc9c0\uc5ed \uad11\uace0 \ub9ac\ub354, AAMS, Moving Walls Group\uc774 \uacf5\uac1c\ud55c \uc624\ud508 \uc18c\uc2a4 OOH \uc7a0\uc7ac\uace0\uac1d \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c"},"content":{"rendered":"\n

<\/p>\n\n\n\n

2023\ub144 5\uc6d4 31\uc77c, \ub9d0\ub808\uc774\uc2dc\uc544: \uae00\ub85c\ubc8c \uc560\ub4dc\ud14c\ud06c \uae30\uc5c5 Moving Walls\uc640 \uc2f1\uac00\ud3ec\ub974 \uad11\uace0 \ubc0f \ub9c8\ucf00\ud305 \ud611\ud68c(AAMS)\uac00 \uc8fc\ub3c4\ud558\ub294 \uc9c0\uc5ed \uc0b0\uc5c5 \uc774\ub2c8\uc154\ud2f0\ube0c\uc778 \uc544\uc6c3\ud130\ub137 \ub9c8\ucf00\ud305 \ud601\uc2e0 \uadf8\ub8f9(OMIG)\uc774 \ub178\ucd9c \uc2b9\uc218 \uac1c\ub150\uc5d0 \uc911\uc810\uc744 \ub454 OOH \uc624\ub514\uc5b8\uc2a4 \uce21\uc815\uc744 \uc694\uc57d\ud55c \uc624\ud508 \uc18c\uc2a4 \ubb38\uc11c\ub97c \uacf5\uac1c\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774\ub294 30\uba85 \uc774\uc0c1\uc758 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud130\uac00 \ub370\uc774\ud130\uc640 \uae30\uc220\uc744 \uc625\uc678\uad11\uace0(OOH) \ubbf8\ub514\uc5b4 \ucea0\ud398\uc778\uc5d0 \ud1b5\ud569\ud558\uae30 \uc704\ud55c \uc5c5\uacc4 \ud50c\ub808\uc774\ubd81\uc5d0 \uae30\uc5ec\ud55c \uccab \ubc88\uc9f8 OMIG \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \uc131\uacf5\uc744 \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. \uc774 \ucd5c\uc2e0 \uadf8\ub8f9\uc740 \uc870\uc9c1 \ub0b4\uc5d0\uc11c \uc81c\ud488 \ubc0f \ud601\uc2e0 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\ub294 \uad6c\ub9e4 \ubd80\ubb38\uc758 \ub9ac\ub354\ub4e4\ub85c \uad6c\uc131\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc774 \uc624\ud508 \uc18c\uc2a4 \ubb38\uc11c\uc5d0\ub294 OOH \uc624\ub514\uc5b8\uc2a4 \uce21\uc815\uc744 \uc911\uc2ec\uc73c\ub85c \ud55c \ucc38\uc2e0\ud55c \uc544\uc774\ub514\uc5b4, \uc0ac\uace0 \ub9ac\ub354\uc2ed, \uc911\uc694\ud55c \ub17c\uc758\uac00 \ub2f4\uaca8 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0\uc8fc\uc758 \uae30\ub300\uc5d0 \ubd80\ud569\ud558\ub294 \uc624\ub514\uc5b8\uc2a4 \uce21\uc815\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 OOH \ubbf8\ub514\uc5b4 \uc18c\uc720\uc8fc\uc5d0\uac8c \uae30\ubcf8 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud558\ub294 \uc911\uc694\ud55c \uccab \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n

\ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \ub300\ud574 \uc124\uba85\ud569\ub2c8\ub2e4, \ud544\ub9ac\ud540 \ubbf8\ub514\uc5b4 \uc804\ubb38\uac00 \ud611\ud68c(MSAP)\uc758 \ubd80\ud68c\uc7a5\uc774\uc790 \ub9c8\uc778\ub4dc\uc170\uc5b4\uc758 \ub9e4\ub2c8\uc9d5 \ud30c\ud2b8\ub108\uc778 \uba54\ubaa8 \ubaa8\ub808\ub178\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/strong> “DOOH \uc784\ud504\ub808\uc158 \uba40\ud2f0\ud50c\ub77c\uc774\uc5b4 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \uad11\uace0\uc8fc\uc640 \ubbf8\ub514\uc5b4 \ub300\ud589\uc0ac\uac00 OOH \uad11\uace0 \uac8c\uc7ac\uc640 \uad00\ub828\ud558\uc5ec \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc758\uc0ac \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ucd94\uce21\uc774 \ud544\uc694 \uc5c6\uc2b5\ub2c8\ub2e4. \uad6c\uc2dd \uce21\uc815 \uc2dc\uc2a4\ud15c\uc5d0\uc11c \ubcf4\ub2e4 \uad00\ub828\uc131\uc774 \ub192\uace0 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc2e4\ud589 \uac00\ub2a5\ud55c \uc791\uc5c5 \ubc29\uc2dd\uc73c\ub85c \uc804\ud658\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.”<\/p>\n\n\n\n

“\uc5c5\uacc4\uc5d0\uc11c \uc778\uc815\ubc1b\ub294 OOH\uc6a9 \uce21\uc815<\/a>\uac12\uc744 \uac1c\ubc1c\ud558\uae30 \uc704\ud55c \ud765\ubbf8\ub85c\uc6b4 \ub2e8\uacc4\uc785\ub2c8\ub2e4. \ubc29\ubc95\ub860\uacfc \ub370\uc774\ud130 \uc18c\uc2a4\ub294 \uacac\uace0\ud558\uace0 \uba74\ubc00\ud558\uac8c \uac80\ud1a0\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ud6a8\uacfc\ub97c \uc785\uc99d\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \uad11\uace0\uc8fc\uc640 \ubbf8\ub514\uc5b4 \ud50c\ub798\ub108\ub294 OOH \ubbf9\uc2a4 \ubc0f \ud22c\uc790\uc5d0 \ub300\ud574 \ubcf4\ub2e4 \ud604\uba85\ud55c \uacb0\uc815\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.”\ub77c\uace0 \ud37c\ube14\ub9ac\uc2dc\uc2a4 \ubbf8\ub514\uc5b4\uc758 \uad6d\ub0b4 \ube44\uc988\ub2c8\uc2a4 \ucd1d\uad04 \ucc45\uc784\uc790 \uc77c\ub808\uc778 \ud3ec(Elaine Poh)\ub294 \ub9d0\ud569\ub2c8\ub2e4<\/strong>.<\/p>\n\n\n\n

\ud55c\ud3b8, \ubbf8\ub514\uc5b4\ube0c\ub79c\uc988 \uc544\ud0dc\uc9c0\uc5ed \uc5f0\uad6c \ucc45\uc784\uc790 Craig Harvey\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/strong> “\ubcfc \uc218 \uc788\ub294 \uae30\ud68c\uc5d0\uc11c \ubcfc \uac00\ub2a5\uc131\uc774 \ub192\uc740 \ub3c4\ub2ec, \uc989 \uc138\uc2ec\ud55c \ub3c4\ub2ec\ub85c \uc9c4\ud654\ud558\ub294 \uac83\uc740 \ud604\uc7ac \ubbf8\ub514\uc5b4 \uc5d0\uc774\uc804\uc2dc\uac00 \ub178\ucd9c\uc758 \uac00\uce58\ub97c \ubc14\ub77c\ubcf4\ub294 \ubc29\uc2dd\uacfc \uc77c\uce58\ud569\ub2c8\ub2e4. \uc5c5\uacc4\uc5d0\uc11c\ub294 \uba54\ud2b8\ub9ad\uc744 100% \ud22c\uba85\ud558\uac8c \uacf5\uac1c\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud569\ub2c8\ub2e4.”<\/p>\n\n\n\n

“\uc624\ub298\ub0a0\uc758 \ubbf8\ub514\uc5b4 \ud658\uacbd\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub294 \uc120\ud0dd\uc758 \ud3ed\uc774 \ub113\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \ud5cc\uc2e0\uc801\uc778 \uc131\uacfc\uac00 \ud45c\uc900\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub0b4\ub294 \ucc44\ub110\ub85c \ubbf8\ub514\uc5b4 \ud22c\uc790\ub97c \ucd5c\uc801\ud654\ud558\uace0\uc790 \ud569\ub2c8\ub2e4. \uc131\uacfc \uce21\uc815\uc740 \uc758\uc0ac \uacb0\uc815\uc758 \uc911\uc2ec\uc5d0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub294 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ud30c\uc545\ud558\uace0 \uacb0\uacfc\uc801\uc73c\ub85c \ub0ad\ube44\ub97c \uc904\uc774\uace0 \uc131\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uae30 \uc704\ud574\uc11c\ub294 \uc5c5\uacc4\uac00 \uce21\uc815 \uac00\ub2a5\ud55c KPI\ub97c \uc815\uc758\ud558\uace0 \uacb0\uacfc\ub97c \ucd94\uc801\ud558\uc5ec \uad11\uace0\uc8fc\uc758 \uc2e0\ub8b0\ub97c \ud5a5\uc0c1\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4.” GroupM \ubca0\ud2b8\ub0a8\uc758 \ucd5c\uace0\ud22c\uc790\ucc45\uc784\uc790 \ub2c8\ud2f4 \ucfe0\ub9c8\ub974\uc758 \uc758\uacac\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n

\uba5c\ub77c\ub2c8 \ub9b0\ub4dc\ud034\uc2a4\ud2b8, MD(\uc544\ud0dc\uc9c0\uc5ed), Talon OOH\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/strong> “OOH \uce21\uc815\uc740 \ubbf8\ub514\uc5b4 \ubbf9\uc2a4\uc5d0\uc11c OOH(\ubc0f DOOH) \ud6a8\uacfc\uc5d0 \ub300\ud55c \uc77c\uad00\ub418\uace0 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \uc99d\uac70\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd94\uad6c\ud574\uc57c \ud558\ub294 \uacfc\uc81c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ubaa8\ubc94 \uc0ac\ub840 \ubb38\uc11c \ubc1c\ud589\uc744 \ud3ec\ud568\ud55c AAMS\uc758 \uc5c5\uacc4 \ud611\ub825\uc740 \uc2f1\uac00\ud3ec\ub974\uc5d0\uc11c \ud1b5\ud569\ub418\uace0 \uac80\uc99d\ub41c OOH \uce21\uc815\uc744 \uc704\ud55c \uc62c\ubc14\ub978 \ubc29\ud5a5\uc73c\ub85c \ub098\uc544\uac00\ub294 \ub2e8\uacc4\uc785\ub2c8\ub2e4.”<\/p>\n\n\n\n

\uacfc\uac70\uc5d0\ub294 \ud2b8\ub798\ud53d \ub370\uc774\ud130, \uaddc\ubaa8, \uc704\uce58\uc758 \ud504\ub9ac\ubbf8\uc5c4 \uac00\uce58\uc5d0 \ub530\ub77c OOH\ub97c \uad6c\ub9e4\ud588\uc2b5\ub2c8\ub2e4. \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uc758 \ub4f1\uc7a5\uc73c\ub85c \ub354 \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc774 \ube44\ub514\uc624 \ucea0\ud398\uc778\uc758 \ud655\uc7a5\uc73c\ub85c \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uc744 \uace0\ub824\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uad11\uace0\uc8fc\ub4e4\uc740 \ucea0\ud398\uc778\uc774 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uc54c\uace0 \uc2f6\uc5b4\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \uc758\uc0ac \uacb0\uc815\uc758 \uac78\ub9bc\ub3cc\uc740 \ucc45\uc784\uac10\uc785\ub2c8\ub2e4. \uad6c\ub9e4 \uce21\uc5d0\uc11c \uc7a0\uc7ac\uace0\uac1d\uc744 \ub298\ub9ac\uae30 \uc704\ud55c \ud1b5\ud569\uc801\uc774\uace0 \uc804\ub7b5\uc801\uc778 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc73c\ub85c DOOH\ub97c \ubc14\ub77c\ubcfc \uc218 \uc788\ub3c4\ub85d \uac15\ub825\ud558\uace0 \ud45c\uc900\ud654\ub41c DOOH \ubaa8\ub2c8\ud130\ub9c1 \uc2dc\uc2a4\ud15c\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\uac83\uc740 \uc774\ub97c \uc704\ud55c \uccab \ubc88\uc9f8 \ub2e8\uacc4\uc785\ub2c8\ub2e4.” – Avinash Sahu, \uc5d4\ud2b8\ub85c\ud53c\uc544(\uc561\uc13c\uce04\uc5b4 \uacc4\uc5f4\uc0ac)\uc758 \ubbf8\ub514\uc5b4 \uc778\ud154\ub9ac\uc804\uc2a4 \ubc0f \ud22c\uc790 \ucc45\uc784\uc790.<\/strong><\/p>\n\n\n\n

\uc774 \ud504\ub808\uc784\uc6cc\ud06c\ub294 \ub514\uc9c0\ud138 \uc0dd\ud0dc\uacc4\uc5d0\uc11c DOOH\uc758 \uc2e0\ub8b0\uc131, \ucc45\uc784\uc131, \ud6a8\uc728\uc131\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \ub370 \uc788\uc5b4 \uc911\uc694\ud55c \uc9c4\uc804\uc785\ub2c8\ub2e4. \uad11\uace0\uc8fc\uc640 \ubbf8\ub514\uc5b4 \ub300\ud589\uc0ac\ub294 \ud1b5\ud569\ub41c \ud1b5\ud654\uc640 \uc5c5\uacc4 \uc804\ubc18\uc758 DOOH \uce21\uc815 \ud45c\uc900\uc744 \uc218\uc6a9\ud568\uc73c\ub85c\uc368 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9ac\ub294 \ub3d9\uc2dc\uc5d0 \ud22c\uba85\uc131\uacfc \uc2e0\ub8b0\ub3c4\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. – Micaela Soyza, \ub9e4\ud130\uce74\uc778\ub4dc \ub9d0\ub808\uc774\uc2dc\uc544 \ucc45\uc784\uc790.<\/strong><\/p>\n\n\n\n

\uc774 \ud504\ub808\uc784\uc6cc\ud06c\uc5d0 \uc81c\uc2dc\ub41c \uad8c\uc7a5 \uce21\uc815 \ubaa8\ub378\uc758 \uad6c\ud604\uc740 \uad11\uace0\uc8fc\ub4e4\uc774 \uc5c5\uacc4\uc5d0\uc11c \uac80\uc99d\ub41c \ucd9c\ucc98\uc758 \ub178\ucd9c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294 \uc5ec\ub7ec \ubbf8\ub514\uc5b4 \uc18c\uc720\uc0ac\uc5d0 \uac78\uccd0 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 DOOH \ucea0\ud398\uc778\uc744 \uacc4\ud68d\ud558\uace0 \uc2e4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \uad11\uace0\uc8fc \uac04\uc758 \uc2e0\ub8b0\ub97c \ub192\uc774\uae30 \uc704\ud574 \uace0\uc548\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc9c0\uae08 \ubc14\ub85c \uc5ec\uae30\uc5d0\uc11c \ud50c\ub808\uc774\ubd81\uc744 \ubb34\ub8cc\ub85c<\/a> \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc5ec \ubc14\ub85c \uc774\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

2023\ub144 5\uc6d4 31\uc77c, \ub9d0\ub808\uc774\uc2dc\uc544: \uae00\ub85c\ubc8c \uc560\ub4dc\ud14c\ud06c \uae30\uc5c5 Moving Walls\uc640 \uc2f1\uac00\ud3ec\ub974 \uad11\uace0 \ubc0f \ub9c8\ucf00\ud305 \ud611\ud68c(AAMS)\uac00 \uc8fc\ub3c4\ud558\ub294 \uc9c0\uc5ed \uc0b0\uc5c5 \uc774\ub2c8\uc154\ud2f0\ube0c\uc778 \uc544\uc6c3\ud130\ub137 \ub9c8\ucf00\ud305 […]<\/p>\n

\ub354\ubcf4\uae30… from \uc9c0\uc5ed \uad11\uace0 \ub9ac\ub354, AAMS, Moving Walls Group\uc774 \uacf5\uac1c\ud55c \uc624\ud508 \uc18c\uc2a4 OOH \uc7a0\uc7ac\uace0\uac1d \uce21\uc815 \ud504\ub808\uc784\uc6cc\ud06c<\/span><\/a><\/p>\n","protected":false},"featured_media":11960,"template":"","class_list":["post-11954","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/news\/11954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/11960"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=11954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}