{"id":11961,"date":"2023-06-06T08:57:11","date_gmt":"2023-06-06T03:27:11","guid":{"rendered":"https:\/\/www.movingwalls.com\/news\/moving-walls%ec%99%80-adsmovil-%ed%8c%8c%ed%8a%b8%eb%84%88%ec%8b%ad%ec%9d%84-%ed%86%b5%ed%95%b4-%eb%9d%bc%ed%8b%b4-%ec%95%84%eb%a9%94%eb%a6%ac%ec%b9%b4-%ec%a0%84%ec%97%ad%ec%97%90-%ec%9e%90%eb%8f%99\/"},"modified":"2023-12-19T09:26:04","modified_gmt":"2023-12-19T03:56:04","slug":"adsmovil-partner-launch-automated-ooh-advertising-latin-america","status":"publish","type":"news","link":"https:\/\/www.movingwalls.com\/ko\/news\/adsmovil-partner-launch-automated-ooh-advertising-latin-america\/","title":{"rendered":"Moving Walls\uc640 Adsmovil, \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc804\uc5ed\uc5d0 \uc790\ub3d9 OOH \uad11\uace0 \ucd9c\uc2dc"},"content":{"rendered":"\n<p>2023\ub144 6\uc6d4 5\uc77c &#8211; \ub9d0\ub808\uc774\uc2dc\uc544: \uae00\ub85c\ubc8c \uc625\uc678 \uad11\uace0 \uae30\uc5c5\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 Moving Walls\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \ubbf8\uad6d, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74, \uc2a4\ud398\uc778, \ud3ec\ub974\ud22c\uac08, \ud504\ub791\uc2a4, \ud130\ud0a4\uc758 \ud788\uc2a4\ud328\ub2c9 \uc2dc\uc7a5\uc744 \uc704\ud55c \uc624\ub514\uc5b8\uc2a4 \uc6b0\uc120 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad6c\ub9e4 \ud50c\ub7ab\ud3fc\uc744 \uc81c\uacf5\ud558\ub294 \ubbf8\ub514\uc5b4 \uae30\uc220 \ud68c\uc0ac\uc778 Adsmovil\uacfc \ud68d\uae30\uc801\uc778 \ud30c\ud2b8\ub108\uc2ed\uc744 \uccb4\uacb0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><br>\uc774 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc804\ubb38 \uae30\uc5c5\uc778 Adsmovil OOH\ub294 Moving Walls\ub85c \uad6c\ub3d9\ub418\ub294 OOH \uae30\uc220 \uc194\ub8e8\uc158\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc194\ub8e8\uc158\uc5d0\ub294 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc2dc\uc7a5\uc5d0 \uace0\uae09 OOH \uc778\ubca4\ud1a0\ub9ac \ubc0f \ucea0\ud398\uc778 \uad00\ub9ac \ub3c4\uad6c\ub97c \uc81c\uacf5\ud558\ub294 \uc644\uc804 \ub9de\ucda4\ud615 \uad6c\ub9e4 \ubc0f \uacf5\uae09 \uce21\uba74 \ub3c4\uad6c\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><br>\uc774\ubbf8 \uc544\ud0dc \uc9c0\uc5ed\uc758 \uc5ec\ub7ec \ubbf8\ub514\uc5b4 \uc5d0\uc774\uc804\uc2dc, \uad11\uace0\uc8fc, \ubbf8\ub514\uc5b4 \uc18c\uc720\uc8fc\ub4e4\uc774 \ud1b5\ud569 <a href=\"https:\/\/www.movingwalls.com\/ko\/measurement\/\" target=\"_blank\" rel=\"noopener\" title=\"\">OOH \uc624\ub514\uc5b8\uc2a4 \uce21\uc815 \uc194\ub8e8\uc158<\/a>\uacfc \ud568\uaed8 \uc81c\uacf5\ub418\ub294 \uc774 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub97c \uc0ac\uc6a9\ud558\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc560\ub4dc\uc2a4\ubaa8\ube4c OOH \ud300\uc740 \uc774\ubbf8 \ube0c\ub77c\uc9c8, \ucf5c\ub86c\ube44\uc544, \uce60\ub808, \uba55\uc2dc\ucf54, \ud398\ub8e8\uc758 45,000\uac1c \uc2a4\ud06c\ub9b0\uc5d0 \uc6d4 \uc57d 500\uc5b5 \uac74\uc758 \ub178\ucd9c\uc744 \uc81c\uacf5\ud558\ub294 \uc774 \uae30\uc220\uc744 \ubc30\ud3ec\ud588\uc73c\uba70 \ub2e4\ub978 \uc2dc\uc7a5\ub3c4 \uace7 \ucd9c\uc2dc\ud560 \uc608\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Statista\uc5d0 \ub530\ub974\uba74 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74\uc758 OOH \uc608\uc0b0\uc740 2021\ub144 9\uc5b5 6,000\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2024\ub144 14\uc5b5 7,000\ub9cc \ub2ec\ub7ec\ub85c \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4. \ud55c\ud3b8, eMarketer\ub294 \ub77c\ud2f4\uc544\uba54\ub9ac\uce74\uc758 \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\ucd9c \uc99d\uac00\uc728\uc774 14%\ub85c \uc804 \uc138\uacc4 \ud3c9\uade0\uc778 10.5%\ub97c \uc0c1\ud68c\ud560 \uac83\uc774\ub77c\uace0 \uc804\ub9dd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc138\uacc4\uacbd\uc81c\ud3ec\ub7fc\uc5d0 \ub530\ub974\uba74 \ub77c\ud2f4\uc544\uba54\ub9ac\uce74\ub294 \uc804 \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ub3c4\uc2dc\ud654\ub41c \uc9c0\uc5ed\uc73c\ub85c, \uc778\uad6c\uc758 \uc57d 80%\uac00 \ub3c4\uc2dc\uc5d0 \uac70\uc8fc\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ud5a5\ud6c4 \uc218\uc2ed \ub144 \ub3d9\uc548 \uae30\uc5c5\uacfc \ube0c\ub79c\ub4dc\uc5d0 \ub9e4\ub825\uc801\uc778 \uace0\uac1d\uce35\uc774\uba70, \uc1fc\ud551\ubab0, \uacf5\ud56d, \uc8fc\uac70 \uc9c0\uc5ed\uacfc \uac19\uc740 \uc7a5\uc18c\uc5d0\uc11c \ub514\uc9c0\ud138 \uc2a4\ud06c\ub9b0\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c OOH \uce94\ubc84\uc2a4\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Adsmovil\uc758 \uc124\ub9bd\uc790 \uacb8 CEO\uc778 Alberto Pardo(&#8216;\ubc14\ub098\ub178&#8217;)\ub294 &#8220;\ub77c\ud2f4\uc544\uba54\ub9ac\uce74\ub294 \ud558\ub098\uc758 \uc778\uad6c\uac00 \uc544\ub2c8\ub77c 32\uac1c\uc758 \uc644\uc804\ud788 \ub2e4\ub978 \ud604\uc2e4\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc9c0\uc5ed\uc801 \ucc28\uc774\uc5d0 \ub300\uc751\ud560 \uc218 \uc788\ub294 \ub9de\ucda4\ud615 \uc194\ub8e8\uc158\uc744 \uac1c\ubc1c\ud558\uae30 \uc704\ud574 Moving Walls\uc640 \ud30c\ud2b8\ub108 \uad00\uacc4\ub97c \ub9fa\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.&#8221;\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>Moving Walls\uc758 \ucc3d\ub9bd\uc790\uc774\uc790 \uadf8\ub8f9 CEO\uc778 Srikanth Ramachandran\uc740 \uc774\ub7ec\ud55c \ud30c\ud2b8\ub108\uc2ed\uc740 \uc0c8\ub85c\uc6b4 \uc9c0\uc5ed\uc5d0\uc11c \ube60\ub974\uac8c \ud655\uc7a5\ud558\ub294 \ub370 \uc774\uc0c1\uc801\uc774\ub77c\uace0 \ub367\ubd99\uc600\uc2b5\ub2c8\ub2e4. &#8220;\uc560\ub4dc\uc2a4\ubaa8\ube4c\uc740 \uc774\ubbf8 \uc774 \uc9c0\uc5ed\uc5d0\uc11c \uc120\ub3c4\uc801\uc778 \ub514\uc9c0\ud138 \uad11\uace0 \uc194\ub8e8\uc158 \uc81c\uacf5\uc5c5\uccb4\uc785\ub2c8\ub2e4. \uc774\ubc88 \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \uc790\ub3d9\ud654\ub41c OOH \uad11\uace0\ub294 \ud070 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\ub294 \ucee4\ub125\ud2f0\ub4dc TV \uc194\ub8e8\uc158\uc744 \ubcf4\uc644\ud560 \uac83\uc785\ub2c8\ub2e4.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023\ub144 6\uc6d4 5\uc77c &#8211; \ub9d0\ub808\uc774\uc2dc\uc544: \uae00\ub85c\ubc8c \uc625\uc678 \uad11\uace0 \uae30\uc5c5\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uc81c\uacf5\uc5c5\uccb4\uc778 Moving Walls\ub294 \uad11\uace0\uc8fc\uc5d0\uac8c \ubbf8\uad6d, \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74, \uc2a4\ud398\uc778, \ud3ec\ub974\ud22c\uac08, \ud504\ub791\uc2a4, [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/ko\/news\/adsmovil-partner-launch-automated-ooh-advertising-latin-america\/\">\ub354\ubcf4\uae30&#8230;<span class=\"screen-reader-text\"> from Moving Walls\uc640 Adsmovil, \ud30c\ud2b8\ub108\uc2ed\uc744 \ud1b5\ud574 \ub77c\ud2f4 \uc544\uba54\ub9ac\uce74 \uc804\uc5ed\uc5d0 \uc790\ub3d9 OOH \uad11\uace0 \ucd9c\uc2dc<\/span><\/a><\/p>\n","protected":false},"featured_media":13380,"template":"","class_list":["post-11961","news","type-news","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/news\/11961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media\/13380"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/ko\/wp-json\/wp\/v2\/media?parent=11961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}