Billboard Advertising Philippines
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Elevate Your Brand Visibility Through Out-of-House Advertising in the Philippines
Outdoor Advertising Philippines
The Philippines, with its large and growing population of almost 119 million people, is a great place for OOH advertising. As a fast-growing country in Southeast Asia, it features busy cities, diverse consumers, and transportation networks. Digital billboards play a crucial role in connecting with audiences in urban areas, popular tourist destinations, and transit hubs. Whether you are targeting professionals, daily commuters, or tourists, well-placed outdoor ads increase high visibility and brand recognition.
The Urban Landscape of the Philippines
As the capital region, Metro Manila is the most populated and economically significant area in the Philippines. It is followed by Cebu, a key commercial and industrial hub in the Central Visayas region, and Davao, the largest city in Mindanao, which is known for its focus on agriculture, industry and tourism. These are some of the busiest cities in the country, offering prime locations for outdoor advertising in the Philippines. Key locations like Makati, Bonifacio Global City (BGC), and the Ninoy Aquino International Airport (NAIA) experience constant traffic and offer high visibility. Public transport systems such as buses, MRT, LRT, and jeepneys (public utility vehicle (PUV)) ensure frequent exposure, while premium shopping centers like SM Mall of Asia and Ayala Malls provide further reach to shoppers.
As the nation’s capital, Manila hosts major events and conferences, attracting both local and international visitors. Landmarks like Rizal Park, with its consistent foot traffic, offer excellent opportunities for billboard advertising in the Philippines.
Discover High-Visibility Digital Billboards in the Philippines
Manila Airport NAIA
Manila's NAIA terminals (1, 2, and 3) saw more than 45 million passengers last year. These terminals host a mix of static and video billboards, offering high-visibility advertising opportunities to a diverse audience, from economy travelers to high-net-worth business professionals.
EDSA Buendia
The EDSA Buendia Gantry NB in Metro Manila offers a significant reach of 213,654 and over 1.2 million impressions. Strategically positioned along a busy thoroughfare, this billboard captures the attention of a large and diverse audience, ensuring maximum visibility.
Alabang Town Center Mall
The LED digital screen near Alabang Town Center Mall in the Philippines offers impressive visibility, reaching 199,638 individuals. With 2,345,760 impressions, this high-traffic location provides a powerful platform for impactful billboard advertising.
Prime Locations for Billboard and Video Screen Advertising in the Philippines
1. EDSA Guadalupe
Metro Manila’s largest artery connecting north to south Manila, the 23 km stretch is the haven for billboards, LED screens, lamp post banners, transit advertising (bus and the like). Any brand would like to own a site in this thoroughfare as it is seen by the majority of Manila’s traveling population on a daily basis.
EDSA Guadalupe is also where most iconic LED screens are located. It is a visual spectacle at night time as LED screens illuminate the night sky.
2. C5 Highway
Adjacent to EDSA, C5 is an alternate artery commencing from Quezon City to South Expressway. C5 has many billboards and digital screens with a concentration in Pasig Bagong Ilog. Brands showcase their presence in C5 for maximum visibility.
3. South Luzon Expressway (SLEX)
SLEX is a two -level pay-per-use toll highway that stretches from Manila’s Magallanes up to Sto Tomas Batangas where southern Manila cities start (via Star Toll). This thoroughfare is populated by residential communities and is a prime target for brands that are targeting households and families. In many toll gates are spectacular sites that brands utilize for launches.
4. North Luzon Expressway
NLEX is the gateway to the northern Philippines and it starts in Caloocan City and ends in Pampanga. The entire 65 kilometer stretch is bedecked with billboards of varying sizes. If the brands’ target audience is residents of the northern provinces, NLEX is a must presence.
5. SM Malls and Ayala Malls
There are 95 SM malls and 35 Ayala malls in the Philippines but the ones in Metro Manila are mega sized malls and have been venues for various events aside from usual shopping. Most, if not all SM Malls have facade billboards for use by brands. In SM Megamall and SM MOA, LED screens are available not only for events but also for brand placements. If the brand is upscale, the best choice is any Ayala mall for their in-store branding as well as facade posters and video screens.
6. Manila Airports
Manila airports include the 3 NAIA (or Ninoy Aquino International Airport Terminals 1,2 and 3). For the 3 terminals, the 2023 passenger count was 45M. These terminals have various billboards (both static and video) and can target a wide range of audience – from economy to the most discriminating high net worth business travelers.
7. Emerging Places of Interest
BGC in Taguig City is the newest and trendiest hub in the Philippines for its state of the art infrastructure, architecture and culture. The latest 3D LED screens are located in Fifth Avenue, BGC’s most fashionable runway.
Greenbelt Makati, on the other hand, has been there all along, but it keeps reinventing itself with new developments including parks and indoor iconic screens that amuse shoppers and tourists.
8. Transit Platforms
Transit platforms in the Philippines are uncomplicated, having only two lines – the LRT and the MRT. If you are targeting students, placements in the LRT come in easy. On the other hand, if you are targeting the working population, the MRT is the logical choice. There are indoor screens and outdoor panels available.
Programmatic Digital OOH
Moving Walls is the pioneer in programmatic digital OOH in the Philippines having successfully introduced programmatic capabilities in 2020. It has onboarded more than 100 LED screens and 2000 small screens capable of programmatically airing brand campaigns. To date, it is the only programmatic platform of choice in the Philippines.
Out of Home Inventory in the Philippines
Discover our Digital Inventory of High-impact Advertising Locations across Philippines:
Advantages of OOH Advertising in the Philippines
High Visibility: The Philippines densely populated cities and busy streets ensure that billboard ads Philippines reach a wide audience.
Targeted Reach: Placing ads at key locations like malls, airports, and transport hubs helps you connect with specific audiences such as commuters, shoppers, and professionals.
24/7 Exposure: Billboards and digital displays offer round-the-clock visibility, ensuring that your ads are noticed at all times.
High Impact: Large, colorful outdoor ads make a lasting impression, enhancing brand recall.
Diverse Formats: From digital billboards and transit ads to mall screens and street furniture, the variety of formats allows customization to suit campaign goals.
Our DOOH Success Stories with Top Brands in the Philippines
To learn more about launching an impactful DOOH advertising campaign, contact us today. We’re ready to assist you with tailored solutions.
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Frequently Asked Questions about Out-of-Home Advertising in the Philippines
1. What makes the Philippines a strategic location for outdoor advertising?
The Philippines is ideal for outdoor advertising with its busy cities and diverse audience of professionals, tourists, and commuters. Cities like Manila, Cebu, and Davao offer prime spots for digital ads due to high foot traffic, public transportation, and popular shopping malls, ensuring high visibility and boosting brand awareness and engagement.
2. Which are the best locations for billboard advertising in the Philippines?
The top spots for billboard ads are places where many people pass by every day. Key locations include:
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- EDSA and C5
- NAIA (Ninoy Aquino International Airport): Catch both domestic and international travelers.
- Makati and Bonifacio Global City (BGC) business districts: These business hubs are filled with professionals and commuters.
- The MRT and LRT: People commute through these routes daily.
3. What types of outdoor advertising are available in the Philippines?
There are many options for outdoor digital advertising Philippines:
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- Billboards: Large ads placed on major highways, near malls and airports.
- Digital Signage: Screens in places like airports, shopping malls, or office buildings.
- Transit Ads: Ads on buses, jeepneys, or even on MRT and LRT trains.
- Kiosks: Smaller screens or posters in malls and busy public spaces.
4. How can programmatic advertising enhance outdoor campaigns in the Philippines?
Advertisers in the Philippines can use programmatic advertising to target specific locations, demographics, and times of day. Metro Manila and other urban areas benefit from this strategy’s efficiency and reach. By automatically updating content in real-time, it maximizes brand visibility and engagement.
5. What types of content are prohibited in OOH advertising in the Philippines?
Advertisements for cryptocurrencies, tobacco products, and certain financial products are prohibited. Content promoting gambling or featuring explicit material is also not allowed.