Moving Walls Establishes its Footprint in Sri Lanka’s Out-of-Home Advertising Market with a Milestone Partnership with Emerging Media

Moving Walls, a leading global outdoor advertising ecosystem enabler, has taken a significant step into the Sri Lankan out-of-home (OOH) advertising market by partnering with Emerging Media, one of Sri Lanka’s leading location-based digital display networks.

This collaboration will introduce a cutting-edge OOH technology solution powered by Moving Walls to the Sri Lankan market. The solution includes tailored supply-side tools designed to enhance Emerging Media’s inventory and campaign management capabilities, offering a first-of-its-kind OOH technology experience for the local market.

As part of this collaboration, Moving Walls’ Location Media Xchange, a supply-side platform (SSP), has already onboarded 10 prime OOH sites in Colombo during the project’s initial phase. These strategically placed locations provide a significant opportunity for brands to reach consumers in key areas of the city.

Moving Walls has played a pivotal role in driving growth in Out-of-Home (OOH) advertising across multiple markets globally. Its advanced AdTech solutions empower media planners to seamlessly plan and execute OOH campaigns with the confidence of data-driven insights.

In parallel, Moving Walls is sought by media owners for its renowned MediaTech platform, Location Media Xchange (LMX), This full-stack tech platform has revolutionized how Media Owners can seamlessly manage their OOH assets. With LMX, media owners can efficiently oversee every aspect of their digital and traditional screens, regardless of shape, size, or location, while gaining visibility into performance metrics.

With the introduction of Moving Walls’ technology, Emerging Media is set to unlock the full potential of out-of-home advertising in the region. For the first time, advertisers in Sri Lanka will have access to advanced analytics that go beyond traditional ad plays, enabling them to measure the true effectiveness of their campaigns and optimise media spending. Through their subscription to LMX Measure, Emerging Media can now provide comprehensive campaign forecasts and delivery metrics, empowering media owners with accurate performance data for their OOH media assets, and driving better outcomes for both brands and advertisers.

Srikanth Ramachandran, Founder and Group CEO of Moving Walls, emphasised the importance of this partnership, stating:

“We are excited to see OOH media market leaders embracing digital transformation, and we are proud to announce that Emerging Media, the largest media owner in Sri Lanka, has chosen our SaaS platform to power their business transformation. This collaboration marks a pivotal shift for both local and global advertisers with interests in Sri Lanka, enabling them to leverage real-time insights and optimize campaigns with measurable results. What makes this partnership even more significant is that Colombo serves as one of Moving Walls’ key talent hubs, where the knowledge gained from supporting international clients can now drive growth for domestic companies.”

Meanwhile, Sanjeewa Rajapaksha, the Managing Director of Emerging Media commenting on the partnership said that “this innovation opens up new creative possibilities and drives higher conversion rates by delivering tailored messages to viewers. We are thrilled to collaborate with this technology as the first DOOH media company in the market.This technology allows for real-time content adjustments based on location, time, and audience data, making advertising more relevant and impactful.” 

He added that through this partnership they can can significantly enhance audience engagement by creating dynamic and eye-catching displays. “In a world full of technology innovations we have the ability to move away from the traditional mediums and offer a brand new experience to our clientele for the first time in Sri Lanka.” 

With this partnership, Moving Walls aims to support Emerging Media in transforming the Sri Lankan OOH landscape, offering advertisers advanced technology and data-driven solutions that meet global standards.