Moving Walls Launches Open-Source Sustainability Guide for the OOH Industry

Moving Walls, a world-renowned AdTech & MediaTech company that specializes in innovative out-of-home (OOH) media solutions announced the launch of an open-source sustainability guide for the Out-Of-Home (OOH) advertising industry. The guide, curated and edited by a regional board of members who joined forces with Moving Walls last year, serves as a comprehensive framework for brands, agencies, and media owners to refer to, iterate, and implement as part of their solutions or offerings.

Moving Hearts, the ESG initiative of Moving Walls, successfully hosted “Media for a Better World: A Roadmap Towards Sustainable OOH Media,” an event dedicated to shaping a sustainable future for OOH advertising last year in Malaysia. The event brought together industry leaders, brands, agencies, media owners, and associations in a collaborative effort to push the boundaries of sustainability in OOH advertising.

The event, fueled by a in-depth research commissioned by Moving Walls and conducted by the Asia School of Business (ASB), offered a comprehensive view of the industry’s environmental challenges and opportunities. The ASB study laid the groundwork for an open-source roadmap to achieving net-zero in OOH advertising, focusing on accessible, non-disruptive solutions that meet both marketing and environmental goals.

Regional Industry leaders and experts participated in panel discussions exploring the shift to sustainable OOH practices and the environmental impact of digital billboards, emphasizing the need for affordable, scalable solutions. A review board comprising representatives from regional associations and the apex bodies for OOH was formed to steer the industry toward sustainable practices.

Srikanth Ramachandran, Founder & Group CEO of Moving Walls, emphasized the importance of this initiative, stating, “Sustainability should not be a premium offering but a convenient, achievable standard across the industry. The open-source guide will serve as a guiding light for all OOH players striving toward a greener future.”

Sustainability in the OOH industry is crucial as it directly impacts urban environments and public spaces. By adopting sustainable practices, the industry can significantly reduce its carbon footprint and contribute to the overall well-being of communities. Stakeholders in the OOH industry, including advertisers, media owners, and agencies, are increasingly recognizing the need to push for sustainability. This open-source guide provides a comprehensive framework for implementing eco-friendly practices, making it easier for the industry to adopt and maintain sustainable initiatives.

With stakeholders across the OOH industry recognizing the urgency of sustainable practices, the open-source guide is expected to drive significant positive changes. By providing a detailed framework and best practices, the guide will help the industry reduce its environmental footprint and promote a more sustainable approach to advertising.

To download the guide, click here.