{"id":14117,"date":"2024-07-31T08:54:33","date_gmt":"2024-07-31T03:24:33","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/dooh%ef%bc%9a%e5%ae%8c%e7%be%8e%e7%9a%84%e6%94%bf%e6%b2%bb%e8%90%a5%e9%94%80%e5%b9%b3%e5%8f%b0\/"},"modified":"2024-04-22T08:46:58","modified_gmt":"2024-04-22T03:16:58","slug":"dooh-the-perfect-political-marketers-platform","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/zh-hans\/blog\/dooh-the-perfect-political-marketers-platform\/","title":{"rendered":"DOOH\uff1a\u5b8c\u7f8e\u7684\u653f\u6cbb\u8425\u9500\u5e73\u53f0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/dooh-the-perfect-political-marketers-platform\/#%E5%88%A9%E7%94%A8_DOOH_%E7%BB%99%E4%BA%BA%E7%95%99%E4%B8%8B%E9%9A%BE%E5%BF%98%E7%9A%84%E5%8D%B0%E8%B1%A1\" title=\"\u5229\u7528 DOOH \u7ed9\u4eba\u7559\u4e0b\u96be\u5fd8\u7684\u5370\u8c61\">\u5229\u7528 DOOH \u7ed9\u4eba\u7559\u4e0b\u96be\u5fd8\u7684\u5370\u8c61<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/dooh-the-perfect-political-marketers-platform\/#%E5%88%A9%E7%94%A8%E7%A8%8B%E5%BA%8F%E5%8C%96_DOOH_%E7%9A%84%E5%8A%9B%E9%87%8F\" title=\"\u5229\u7528\u7a0b\u5e8f\u5316 DOOH \u7684\u529b\u91cf\">\u5229\u7528\u7a0b\u5e8f\u5316 DOOH \u7684\u529b\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/dooh-the-perfect-political-marketers-platform\/#%E6%9C%80%E5%A4%A7%E9%99%90%E5%BA%A6%E5%9C%B0%E5%8F%91%E6%8C%A5_DCO_%E7%9A%84%E6%BD%9C%E5%8A%9B\" title=\"\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325 DCO \u7684\u6f5c\u529b\">\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325 DCO \u7684\u6f5c\u529b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/dooh-the-perfect-political-marketers-platform\/#%E5%B9%BF%E5%91%8A%E6%B8%A0%E9%81%93%E7%9A%84%E6%97%A0%E7%BC%9D%E6%95%B4%E5%90%88\" title=\"\u5e7f\u544a\u6e20\u9053\u7684\u65e0\u7f1d\u6574\u5408\">\u5e7f\u544a\u6e20\u9053\u7684\u65e0\u7f1d\u6574\u5408<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/dooh-the-perfect-political-marketers-platform\/#%E6%8B%A5%E6%8A%B1%E7%A8%8B%E5%BA%8F%E5%8C%96_DOOH_%E7%9A%84%E6%9C%80%E4%BD%B3%E6%97%B6%E6%9C%BA\" title=\"\u62e5\u62b1\u7a0b\u5e8f\u5316 DOOH \u7684\u6700\u4f73\u65f6\u673a\">\u62e5\u62b1\u7a0b\u5e8f\u5316 DOOH \u7684\u6700\u4f73\u65f6\u673a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/dooh-the-perfect-political-marketers-platform\/#%E4%BA%AB%E5%8F%97%E6%88%91%E4%BB%AC%E7%9A%84%E7%89%B9%E5%88%AB%E4%BC%98%E6%83%A0\" title=\"\u4eab\u53d7\u6211\u4eec\u7684\u7279\u522b\u4f18\u60e0\">\u4eab\u53d7\u6211\u4eec\u7684\u7279\u522b\u4f18\u60e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/dooh-the-perfect-political-marketers-platform\/#%E5%87%86%E5%A4%87%E5%A5%BD%E6%8F%90%E5%8D%87%E6%82%A8%E7%9A%84%E6%94%BF%E6%B2%BB%E7%AB%9E%E9%80%89%E6%B4%BB%E5%8A%A8%E4%BA%86%E5%90%97%EF%BC%9F\" title=\"\u51c6\u5907\u597d\u63d0\u5347\u60a8\u7684\u653f\u6cbb\u7ade\u9009\u6d3b\u52a8\u4e86\u5417\uff1f\">\u51c6\u5907\u597d\u63d0\u5347\u60a8\u7684\u653f\u6cbb\u7ade\u9009\u6d3b\u52a8\u4e86\u5417\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u4e8b\u5b9e\u8bc1\u660e\uff0c\u5728\u653f\u6cbb\u5e7f\u544a\u65b9\u9762\uff0cDOOH \u662f\u5168\u7403\u653f\u6cbb\u5bb6\u7684\u9996\u9009\u5a92\u4f53\u3002 \u5b83\u80fd\u591f\u5438\u5f15\u53d7\u4f17\u5e76\u7ed9\u4ed6\u4eec\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff0c\u56e0\u6b64\u6210\u4e3a\u653f\u6cbb\u7ade\u9009\u6d3b\u52a8\u4e2d\u5fc5\u4e0d\u53ef\u5c11\u7684\u5de5\u5177\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%88%A9%E7%94%A8_DOOH_%E7%BB%99%E4%BA%BA%E7%95%99%E4%B8%8B%E9%9A%BE%E5%BF%98%E7%9A%84%E5%8D%B0%E8%B1%A1\"><\/span>\u5229\u7528 DOOH \u7ed9\u4eba\u7559\u4e0b\u96be\u5fd8\u7684\u5370\u8c61<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u5feb\u8282\u594f\u7684\u653f\u6cbb\u4e16\u754c\u4e2d\uff0c\u65f6\u95f4\u81f3\u5173\u91cd\u8981\u3002 DOOH \u4f7f\u653f\u6cbb\u5bb6\u80fd\u591f\u5feb\u901f\u9ad8\u6548\u5730\u5411\u76ee\u6807\u53d7\u4f17\u4f20\u9012\u6709\u5f71\u54cd\u529b\u7684\u4fe1\u606f\u3002 \u65e0\u8bba\u662f\u901a\u8fc7\u9192\u76ee\u7684\u6570\u5b57\u5e7f\u544a\u724c\u3001\u516c\u4ea4\u8f66\u7ad9\u663e\u793a\u5c4f\u8fd8\u662f\u4ea4\u4e92\u5f0f\u4fe1\u606f\u4ead\uff0cDOOH \u90fd\u80fd\u4ee5\u5176\u4ed6\u5a92\u4f53\u65e0\u6cd5\u4f01\u53ca\u7684\u65b9\u5f0f\u5438\u5f15\u548c\u5438\u5f15\u9009\u6c11\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%88%A9%E7%94%A8%E7%A8%8B%E5%BA%8F%E5%8C%96_DOOH_%E7%9A%84%E5%8A%9B%E9%87%8F\"><\/span>\u5229\u7528\u7a0b\u5e8f\u5316 DOOH \u7684\u529b\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7a0b\u5e8f\u5316 DOOH \u901a\u8fc7\u589e\u52a0\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\u548c\u5b9e\u65f6\u53d7\u4f17\u5b9a\u4f4d\u529f\u80fd\uff0c\u5c06\u653f\u6cbb\u5e7f\u544a\u63d0\u5347\u5230\u4e00\u4e2a\u65b0\u7684\u6c34\u5e73\u3002 \u6709\u4e86\u7a0b\u5e8f\u5316 DOOH\uff0c\u60a8\u5c31\u53ef\u4ee5\u91cf\u8eab\u5b9a\u5236\u60a8\u7684\u8425\u9500\u6d3b\u52a8\uff0c\u4ee5\u8986\u76d6\u5bf9\u60a8\u7684\u653f\u6cbb\u76ee\u6807\u6700\u91cd\u8981\u7684\u7279\u5b9a\u4eba\u7fa4\u3001\u884c\u4e3a\u548c\u5730\u70b9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%80%E5%A4%A7%E9%99%90%E5%BA%A6%E5%9C%B0%E5%8F%91%E6%8C%A5_DCO_%E7%9A%84%E6%BD%9C%E5%8A%9B\"><\/span>\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325 DCO \u7684\u6f5c\u529b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>DOOH \u4e2d\u7684\u52a8\u6001\u521b\u610f\u4f18\u5316\u4f7f\u4efb\u4f55\u653f\u515a\u6216\u6709\u62b1\u8d1f\u7684\u4eba\u90fd\u80fd\u901a\u8fc7\u4e0e\u65f6\u4e8b\u751a\u81f3\u5f53\u5730\u95ee\u9898\u76f8\u5173\u7684\u5185\u5bb9\uff0c\u63a5\u89e6\u5230\u4e0d\u540c\u5730\u533a\u7684\u53d7\u4f17\u3002 \u901a\u8fc7\u7a0b\u5e8f\u5316\u66f4\u65b0\u5185\u5bb9\uff0c\u60a8\u53ef\u4ee5\u5728\u66f4\u6df1\u5c42\u6b21\u4e0a\u4e0e\u9009\u6c11\u4ea7\u751f\u5171\u9e23\uff0c\u5e76\u66f4\u6709\u6548\u5730\u89e3\u51b3\u4ed6\u4eec\u5173\u5fc3\u7684\u95ee\u9898\u3002  <\/p>\n\n\n\n<p>DCO \u8fd8\u4fbf\u4e8e\u9884\u7b97\uff0c\u56e0\u6b64\u53ef\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u5229\u7528\u8f83\u5c11\u7684\u9884\u7b97\uff0c\u5c06\u91cd\u70b9\u653e\u5728\u66f4\u6709\u5f71\u54cd\u529b\u7684\u5730\u70b9\u548c\u76ee\u6807\u53d7\u4f17\u4e0a\uff0c\u4ece\u800c\u8282\u7701\u65f6\u95f4\u548c\u91d1\u94b1\u3002  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%B9%BF%E5%91%8A%E6%B8%A0%E9%81%93%E7%9A%84%E6%97%A0%E7%BC%9D%E6%95%B4%E5%90%88\"><\/span>\u5e7f\u544a\u6e20\u9053\u7684\u65e0\u7f1d\u6574\u5408<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u6709\u6548\u7684\u653f\u6cbb\u7ade\u9009\u6d3b\u52a8\u9700\u8981\u5728\u591a\u4e2a\u5e73\u53f0\u4e0a\u53d1\u51fa\u8fde\u8d2f\u4e00\u81f4\u7684\u4fe1\u606f\u3002 \u7a0b\u5e8f\u5316 DOOH \u53ef\u4e0e\u79fb\u52a8\u548c\u5728\u7ebf\u7b49\u5176\u4ed6\u5e7f\u544a\u6e20\u9053\u65e0\u7f1d\u6574\u5408\uff0c\u786e\u4fdd\u60a8\u7684\u6d3b\u52a8\u4fe1\u606f\u5728\u591a\u4e2a\u63a5\u89e6\u70b9\u5f97\u5230\u5f3a\u5316\u3002 \u91cd\u65b0\u5b9a\u4f4d\u66fe\u63a5\u89e6\u8fc7\u60a8\u7684<a href=\"https:\/\/www.movingwalls.com\/zh-hans\/dsp\/\" target=\"_blank\" rel=\"noopener\" title=\"\">DOOH \u6d3b\u52a8<\/a>\u7684\u53d7\u4f17\u7684\u80fd\u529b\u589e\u5f3a\u4e86\u60a8\u7684\u6d3b\u52a8\u7684\u5f71\u54cd\u529b\uff0c\u5e76\u589e\u52a0\u4e86\u5c06\u6f5c\u5728\u9009\u6c11\u8f6c\u5316\u4e3a\u70ed\u60c5\u652f\u6301\u8005\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%8B%A5%E6%8A%B1%E7%A8%8B%E5%BA%8F%E5%8C%96_DOOH_%E7%9A%84%E6%9C%80%E4%BD%B3%E6%97%B6%E6%9C%BA\"><\/span>\u62e5\u62b1\u7a0b\u5e8f\u5316 DOOH \u7684\u6700\u4f73\u65f6\u673a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5728\u5f53\u4eca\u7684\u6570\u5b57\u73af\u5883\u4e2d\uff0c\u7a0b\u5e8f\u5316 DOOH \u5df2\u6210\u4e3a\u653f\u6cbb\u6d3b\u52a8\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002 \u968f\u7740\u9009\u6c11\u4e0e\u5916\u754c\u7684\u8054\u7cfb\u8d8a\u6765\u8d8a\u7d27\u5bc6\u3001\u8d8a\u6765\u8d8a\u7cbe\u901a\u79d1\u6280\uff0c\u4f20\u7edf\u7684\u7ade\u9009\u65b9\u5f0f\u5df2\u4e0d\u518d\u5177\u6709\u540c\u6837\u7684\u5f71\u54cd\u529b\u3002 \u901a\u8fc7\u91c7\u7528\u7a0b\u5e8f\u5316 DOOH\uff0c\u60a8\u5c06\u6709\u673a\u4f1a\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\uff0c\u5e76\u6709\u610f\u4e49\u3001\u6709\u5f71\u54cd\u5730\u5438\u5f15\u9009\u6c11\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%AB%E5%8F%97%E6%88%91%E4%BB%AC%E7%9A%84%E7%89%B9%E5%88%AB%E4%BC%98%E6%83%A0\"><\/span>\u4eab\u53d7\u6211\u4eec\u7684\u7279\u522b\u4f18\u60e0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u4f5c\u4e3a DOOH \u7684\u9996\u6b21\u91c7\u7528\u8005\uff0cMoving Walls \u5f88\u9ad8\u5174\u80fd\u4e3a\u60a8\u7684\u653f\u6cbb\u6d3b\u52a8\u63d0\u4f9b\u4e00\u4e2a\u72ec\u7279\u7684\u673a\u4f1a\u3002 \u6211\u4eec\u5c06\u4e3a\u60a8\u7684\u6295\u8d44\u63d0\u4f9b\u540c\u7b49\u4ef7\u503c\u7684\u989d\u5916\u9ad8\u5f71\u54cd\u529b DOOH \u5e93\u5b58\u3002 \u6709\u4e86\u8fd9\u4e00\u72ec\u5bb6\u4f18\u60e0\uff0c\u60a8\u53ef\u4ee5\u5728\u6709\u6548\u63a7\u5236\u9884\u7b97\u7684\u540c\u65f6\uff0c\u63a5\u89e6\u5230\u66f4\u591a\u53d7\u4f17\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%87%86%E5%A4%87%E5%A5%BD%E6%8F%90%E5%8D%87%E6%82%A8%E7%9A%84%E6%94%BF%E6%B2%BB%E7%AB%9E%E9%80%89%E6%B4%BB%E5%8A%A8%E4%BA%86%E5%90%97%EF%BC%9F\"><\/span>\u51c6\u5907\u597d\u63d0\u5347\u60a8\u7684\u653f\u6cbb\u7ade\u9009\u6d3b\u52a8\u4e86\u5417\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u73b0\u5728\u6b63\u662f\u6293\u4f4f\u7a0b\u5e8f\u5316 DOOH \u7684\u6f5c\u529b\uff0c\u5c06\u60a8\u7684\u653f\u6cbb\u6d3b\u52a8\u63a8\u5411\u65b0\u9ad8\u5ea6\u7684\u597d\u65f6\u673a\u3002 \u901a\u8fc7 Moving Walls 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DOOH\uff1a\u5b8c\u7f8e\u7684\u653f\u6cbb\u8425\u9500\u5e73\u53f0<\/span><\/a><\/p>\n","protected":false},"featured_media":14484,"template":"","categories":[],"class_list":["post-14117","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog\/14117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media\/14484"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=14117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=14117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}