{"id":14119,"date":"2024-02-05T15:24:23","date_gmt":"2024-02-05T09:54:23","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%e5%88%a9%e7%94%a8%e6%95%b0%e5%ad%97%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e6%8f%90%e5%8d%87%e9%9b%b6%e5%94%ae%e6%b4%bb%e5%8a%a8%e7%9a%84%e6%a1%a3%e6%ac%a1\/"},"modified":"2024-04-22T08:49:48","modified_gmt":"2024-04-22T03:19:48","slug":"elevate-your-retail-campaign-with-dooh-advertising","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/zh-hans\/blog\/elevate-your-retail-campaign-with-dooh-advertising\/","title":{"rendered":"\u5229\u7528\u6570\u5b57\u6237\u5916\u5e7f\u544a\u63d0\u5347\u96f6\u552e\u6d3b\u52a8\u7684\u6863\u6b21"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/elevate-your-retail-campaign-with-dooh-advertising\/#%E5%BC%95%E4%BA%BA%E5%85%A5%E8%83%9C%E7%9A%84%E6%83%85%E5%A2%83%E8%90%A5%E9%94%80%E6%B4%BB%E5%8A%A8\" title=\"\u5f15\u4eba\u5165\u80dc\u7684\u60c5\u5883\u8425\u9500\u6d3b\u52a8\">\u5f15\u4eba\u5165\u80dc\u7684\u60c5\u5883\u8425\u9500\u6d3b\u52a8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/elevate-your-retail-campaign-with-dooh-advertising\/#%E5%BC%BA%E5%8C%96%E6%82%A8%E7%9A%84%E6%B4%BB%E5%8A%A8\" title=\"\u5f3a\u5316\u60a8\u7684\u6d3b\u52a8\">\u5f3a\u5316\u60a8\u7684\u6d3b\u52a8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/elevate-your-retail-campaign-with-dooh-advertising\/#%E9%80%9A%E8%BF%87_%E2%80%9C%E8%A1%8C%E5%8A%A8%E5%8F%B7%E5%8F%AC_%E2%80%9C%E4%BF%83%E8%BF%9B%E9%94%80%E5%94%AE\" title=\"\u901a\u8fc7 &#8220;\u884c\u52a8\u53f7\u53ec &#8220;\u4fc3\u8fdb\u9500\u552e\">\u901a\u8fc7 &#8220;\u884c\u52a8\u53f7\u53ec &#8220;\u4fc3\u8fdb\u9500\u552e<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/elevate-your-retail-campaign-with-dooh-advertising\/#%E6%97%B6%E4%B8%8D%E6%88%91%E5%BE%85\" title=\"\u65f6\u4e0d\u6211\u5f85\">\u65f6\u4e0d\u6211\u5f85<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>\u60a8\u662f\u76f4\u9500\u54c1\u724c\u6216\u4ee3\u7406\u5546\uff0c\u662f\u5426\u6b63\u5728\u5bfb\u627e\u521b\u65b0\u65b9\u6cd5\u6765\u6269\u5927\u5e7f\u544a\u6d3b\u52a8\u5e76\u4fc3\u8fdb\u9500\u552e\uff1f \u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff09\u662f\u6700\u4f73\u9009\u62e9\u3002 \u5728\u8fd9\u4e2a\u6570\u5b57\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u4e0d\u65ad\u53d7\u5230\u5728\u7ebf\u5e7f\u544a\u7684\u8f70\u70b8\uff0c\u800c DOOH \u5219\u63d0\u4f9b\u4e86\u4e00\u79cd\u4ee4\u4eba\u8033\u76ee\u4e00\u65b0\u4e14\u6781\u5177\u5f71\u54cd\u529b\u7684\u65b9\u5f0f\uff0c\u8ba9\u60a8\u5728\u771f\u5b9e\u73af\u5883\u4e2d\u4e0e\u53d7\u4f17\u4e92\u52a8\u3002 \u4f5c\u4e3a Moving Walls \u7684\u5e02\u573a\u4e13\u5bb6\uff0c\u6211\u4eec\u8ba4\u4e3a\u73b0\u5728\u662f\u5229\u7528 DOOH \u5f00\u5c55\u8425\u9500\u6d3b\u52a8\u7684\u6700\u4f73\u65f6\u673a\u3002 \u6211\u4eec\u5bf9 DOOH \u7684\u6548\u679c\u5145\u6ee1\u4fe1\u5fc3\uff0c\u56e0\u6b64\u6211\u4eec\u4e3a\u9996\u6b21\u91c7\u7528 DOOH \u7684\u7528\u6237\u63d0\u4f9b\u4e86\u4e00\u9879\u7279\u522b\u4f18\u60e0&#8211;\u6211\u4eec\u5c06\u4e3a\u60a8\u7684\u6295\u8d44\u63d0\u4f9b\u7b49\u503c\u7684\u989d\u5916\u5e93\u5b58\uff0c\u6700\u9ad8\u53ef\u8fbe 10,000 \u7f8e\u5143\u3002 \u8ba9\u6211\u4eec\u6df1\u5165\u63a2\u8ba8\u4e00\u4e0b\u4e3a\u4ec0\u4e48 DOOH \u80fd\u591f\u6539\u53d8\u96f6\u552e\u4e1a\u5e7f\u544a\u6d3b\u52a8\u7684\u6e38\u620f\u89c4\u5219\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BC%95%E4%BA%BA%E5%85%A5%E8%83%9C%E7%9A%84%E6%83%85%E5%A2%83%E8%90%A5%E9%94%80%E6%B4%BB%E5%8A%A8\"><\/span>\u5f15\u4eba\u5165\u80dc\u7684\u60c5\u5883\u8425\u9500\u6d3b\u52a8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>DOOH \u5e7f\u544a\u7684\u4e3b\u8981\u4f18\u52bf\u4e4b\u4e00\u662f\u80fd\u591f\u4ee5\u52a8\u6001\u548c\u9192\u76ee\u7684\u89c6\u89c9\u6548\u679c\u5438\u5f15\u53d7\u4f17\u3002 \u4e0e\u4f20\u7edf\u7684\u9759\u6001\u5e7f\u544a\u724c\u4e0d\u540c\uff0c<a href=\"https:\/\/www.movingwalls.com\/blog\/picking-the-perfect-out-of-home-advertising-format-choosing-the-right-medium-for-maximum-impact\/\" target=\"_blank\" rel=\"noopener\" title=\"DOOH &#x5E7F;&#x544A;&#x683C;&#x5F0F;\">DOOH \u53ef\u8ba9\u60a8\u5c55\u793a\u751f\u52a8\u7684\u56fe\u50cf\u3001\u89c6\u9891\u548c\u4e92\u52a8\u5185\u5bb9<\/a>\uff0c\u5728\u6d88\u8d39\u8005\u65e5\u5e38\u751f\u6d3b\u4e2d\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u529b\u3002 \u65e0\u8bba\u662f\u8d2d\u7269\u4e2d\u5fc3\u91cc\u4ee4\u4eba\u773c\u82b1\u7f2d\u4e71\u7684\u663e\u793a\u5c4f\uff0c\u8fd8\u662f\u7e41\u534e\u8857\u89d2\u5f15\u4eba\u5165\u80dc\u7684\u6570\u5b57\u5c4f\u5e55\uff0cDOOH \u90fd\u4e3a\u521b\u9020\u4ee4\u4eba\u96be\u5fd8\u7684\u54c1\u724c\u4f53\u9a8c\u63d0\u4f9b\u4e86\u673a\u4f1a\uff0c\u7ed9\u4eba\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%BC%BA%E5%8C%96%E6%82%A8%E7%9A%84%E6%B4%BB%E5%8A%A8\"><\/span>\u5f3a\u5316\u60a8\u7684\u6d3b\u52a8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>DOOH \u53ef\u4e0e\u73b0\u6709\u7684\u5a92\u4f53\u7ec4\u5408\u65e0\u7f1d\u6574\u5408\uff0c\u6269\u5927\u5ba3\u4f20\u6d3b\u52a8\u7684\u8986\u76d6\u9762\u548c\u5f71\u54cd\u529b\u3002 \u5728\u4eba\u6d41\u91cf\u5927\u7684\u5730\u65b9\u6218\u7565\u6027\u5730\u653e\u7f6e\u7535\u5b50\u5c4f\u5e55\uff0c\u53ef\u4ee5\u786e\u4fdd\u66f4\u591a\u53d7\u4f17\u4e86\u89e3\u60a8\u7684\u4fe1\u606f\u3002 \u60f3\u8c61\u4e00\u4e0b\uff0c\u5728\u70ed\u95e8\u8d2d\u7269\u533a\u7684\u5927\u578b\u6570\u5b57\u5e7f\u544a\u724c\u4e0a\u5c55\u793a\u60a8\u7684\u6700\u65b0\u4ea7\u54c1\u6216\u9650\u65f6\u4f18\u60e0\uff0c\u4f1a\u4ea7\u751f\u591a\u5927\u7684\u5f71\u54cd\u3002 DOOH \u80fd\u591f\u9488\u5bf9\u7279\u5b9a\u7684\u5730\u70b9\u548c\u4eba\u7fa4\uff0c\u4f7f\u60a8\u80fd\u591f\u5728\u9002\u5f53\u7684\u65f6\u95f4\u5411\u9002\u5f53\u7684\u53d7\u4f17\u53d1\u9001\u9002\u5f53\u7684\u4fe1\u606f\u3002 \u8fd9\u79cd\u7cbe\u51c6\u5ea6\u53ef\u786e\u4fdd\u60a8\u7684\u8425\u9500\u6d3b\u52a8\u4e0e\u5ba2\u6237\u4ea7\u751f\u5171\u9e23\uff0c\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u53c2\u4e0e\u5ea6\u3002 \u4ee5\u5f80\u7684\u6d3b\u52a8\u4e5f\u8868\u660e\uff0cDOOH \u6d3b\u52a8\u53ef\u4ee5\u653e\u5927\u6570\u5b57\u5a92\u4f53\u6d3b\u52a8\u7684\u6548\u679c\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%80%9A%E8%BF%87_%E2%80%9C%E8%A1%8C%E5%8A%A8%E5%8F%B7%E5%8F%AC_%E2%80%9C%E4%BF%83%E8%BF%9B%E9%94%80%E5%94%AE\"><\/span>\u901a\u8fc7 &#8220;\u884c\u52a8\u53f7\u53ec &#8220;\u4fc3\u8fdb\u9500\u552e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u9664\u4e86\u63d0\u9ad8\u77e5\u540d\u5ea6\uff0cDOOH \u5e7f\u544a\u8fd8\u662f\u4fc3\u8fdb\u9500\u552e\u7684\u6709\u529b\u5de5\u5177\u3002 \u901a\u8fc7\u660e\u786e\u800c\u6709\u8bf4\u670d\u529b\u7684\u884c\u52a8\u53f7\u53ec\uff0c\u53ef\u4ee5\u4fc3\u4f7f\u89c2\u4f17\u7acb\u5373\u91c7\u53d6\u884c\u52a8\u3002 \u65e0\u8bba\u662f\u5f15\u5bfc\u4ed6\u4eec\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u3001\u5151\u6362\u7279\u4ef7\u5546\u54c1\uff0c\u8fd8\u662f\u8bbf\u95ee\u9644\u8fd1\u7684\u5546\u5e97\uff0cDOOH \u90fd\u80fd\u5728\u5b9e\u4f53\u4e16\u754c\u548c\u6570\u5b57\u4e16\u754c\u4e4b\u95f4\u5efa\u7acb\u65e0\u7f1d\u8fde\u63a5\u3002 \u968f\u7740\u79fb\u52a8\u6574\u5408\u7684\u5174\u8d77\uff0c\u89c2\u4f17\u53ef\u4ee5<a href=\"https:\/\/www.movingwalls.com\/blog\/a-single-code-makes-all-the-difference\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x901A;&#x8FC7; QR &#x7801;&#x4E0E;&#x60A8;&#x7684;&#x54C1;&#x724C;&#x4E92;&#x52A8;\">\u901a\u8fc7\u4e8c\u7ef4\u7801<\/a>\u3001\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u6216\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u8f7b\u677e<a href=\"https:\/\/www.movingwalls.com\/blog\/a-single-code-makes-all-the-difference\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x901A;&#x8FC7; QR &#x7801;&#x4E0E;&#x60A8;&#x7684;&#x54C1;&#x724C;&#x4E92;&#x52A8;\">\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8<\/a>\uff0c\u4fc3\u8fdb\u76f4\u63a5\u8d2d\u4e70\u3002<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%97%B6%E4%B8%8D%E6%88%91%E5%BE%85\"><\/span>\u65f6\u4e0d\u6211\u5f85<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u73b0\u5728\uff0c\u6d88\u8d39\u8005\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u6e34\u671b\u91cd\u65b0\u5f00\u59cb\u8d2d\u7269\uff0c\u652f\u6301\u4ed6\u4eec\u559c\u7231\u7684\u96f6\u552e\u54c1\u724c\u3002 \u968f\u7740\u9650\u5236\u63aa\u65bd\u7684\u653e\u677e\u548c\u4eba\u4eec\u65e5\u5e38\u751f\u6d3b\u7684\u6062\u590d\uff0cDOOH \u4e3a\u60a8\u63d0\u4f9b\u4e86\u4e00\u4e2a\u4ee5\u6709\u610f\u4e49\u7684\u65b9\u5f0f\u4e0e\u53d7\u4f17\u91cd\u65b0\u5efa\u7acb\u8054\u7cfb\u7684\u7edd\u4f73\u673a\u4f1a\u3002 \u901a\u8fc7\u5229\u7528\u5408\u9002\u7684\u5730\u70b9\uff0c\u5e76\u6839\u636e\u5b63\u8282\u548c\u5f53\u524d\u7684\u6d88\u8d39\u8005\u60c5\u7eea\u8c03\u6574\u4fe1\u606f\uff0c\u60a8\u5c31\u80fd\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u7684\u6ce8\u610f\u529b\uff0c<a href=\"https:\/\/www.movingwalls.com\/blog\/boost-footfall-in-your-retail-business-with-programmatic-dooh\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x96F6;&#x552E;&#x54C1;&#x724C;&#x7684;&#x7A0B;&#x5E8F;&#x5316; DOOH\">\u4fc3\u8fdb\u96f6\u552e\u70b9\u7684\u4eba\u6d41<\/a>\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.movingwalls.com\/case-studies\/french-high-end-luxury-brand-attracts-its-audiences-at-the-heart-of-kuala-lumpur\/\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"428\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-768x428-1.png\" alt=\"\" class=\"wp-image-9841\" style=\"width:506px;height:auto\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-768x428-1.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-768x428-1-300x167.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure><\/div>\n<p>DOOH \u5e7f\u544a\u6539\u53d8\u4e86\u96f6\u552e\u6d3b\u52a8\u7684\u6e38\u620f\u89c4\u5219\uff0c\u63d0\u4f9b\u4e86\u8ff7\u4eba\u7684\u89c6\u89c9\u6548\u679c\uff0c\u653e\u5927\u4e86\u60a8\u7684\u4fe1\u606f\uff0c\u5e76\u80fd\u4fc3\u8fdb\u9500\u552e\u3002 \u5728 Moving Walls\uff0c\u6211\u4eec\u7ad9\u5728\u8fd9\u573a\u9769\u547d\u7684\u6700\u524d\u6cbf\uff0c\u5e2e\u52a9\u54c1\u724c\u548c\u4ee3\u7406\u5546\u5145\u5206\u53d1\u6325 DOOH \u7684\u6f5c\u529b\u3002 \u73b0\u5728\uff0c\u4f5c\u4e3a\u5bf9\u9996\u6b21\u91c7\u7528 DOOH \u7684\u7528\u6237\u7684\u7279\u522b\u4f18\u60e0\uff0c\u6211\u4eec\u5c06\u4e3a\u60a8\u7684\u6295\u8d44\u63d0\u4f9b\u540c\u7b49\u4ef7\u503c\u7684\u989d\u5916\u5e93\u5b58\u3002 \u4e0d\u8981\u9519\u8fc7\u8fd9\u4e2a\u5c06\u60a8\u7684\u96f6\u552e\u6d3b\u52a8\u63d0\u5347\u5230\u65b0\u6c34\u5e73\u7684\u673a\u4f1a\u3002<a href=\"https:\/\/www.movingwalls.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x7ACB;&#x5373;&#x8054;&#x7CFB;&#x6211;&#x4EEC;\">\u7acb\u5373\u8054\u7cfb\u6211\u4eec<\/a>\uff0c\u4e86\u89e3\u6211\u4eec\u5982\u4f55\u5e2e\u52a9\u60a8\u5728 DOOH \u9886\u57df\u53d6\u5f97\u6210\u529f\u3002 \u60a8\u7684\u96f6\u552e\u6210\u529f\u6545\u4e8b\u4ece Moving Walls \u5f00\u59cb\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60a8\u662f\u76f4\u9500\u54c1\u724c\u6216\u4ee3\u7406\u5546\uff0c\u662f\u5426\u6b63\u5728\u5bfb\u627e\u521b\u65b0\u65b9 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/elevate-your-retail-campaign-with-dooh-advertising\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u5229\u7528\u6570\u5b57\u6237\u5916\u5e7f\u544a\u63d0\u5347\u96f6\u552e\u6d3b\u52a8\u7684\u6863\u6b21<\/span><\/a><\/p>\n","protected":false},"featured_media":14494,"template":"","categories":[],"class_list":["post-14119","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog\/14119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media\/14494"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=14119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=14119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}