{"id":14121,"date":"2023-12-22T12:15:27","date_gmt":"2023-12-22T06:45:27","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/2024-%e5%b9%b4%e5%80%bc%e5%be%97%e5%85%b3%e6%b3%a8%e7%9a%84%e4%ba%94%e5%a4%a7-dooh-%e8%b6%8b%e5%8a%bf\/"},"modified":"2024-04-22T09:02:30","modified_gmt":"2024-04-22T03:32:30","slug":"five-dooh-trends-to-watch-out-for-in-2024","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/zh-hans\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/","title":{"rendered":"2024 \u5e74\u503c\u5f97\u5173\u6ce8\u7684\u4e94\u5927 DOOH \u8d8b\u52bf"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/#1%E7%A8%8B%E5%BA%8F%E5%8C%96_DOOH_%E5%85%A8%E9%80%9F%E5%89%8D%E8%BF%9B\" title=\"1.\u7a0b\u5e8f\u5316 DOOH \u5168\u901f\u524d\u8fdb\">1.\u7a0b\u5e8f\u5316 DOOH \u5168\u901f\u524d\u8fdb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/#2%E6%88%B7%E5%A4%96%E5%AA%92%E4%BD%93%E4%B8%9A%E4%B8%BB%E7%84%95%E5%8F%91%E5%85%89%E5%BD%A9\" title=\"2.\u6237\u5916\u5a92\u4f53\u4e1a\u4e3b\u7115\u53d1\u5149\u5f69\">2.\u6237\u5916\u5a92\u4f53\u4e1a\u4e3b\u7115\u53d1\u5149\u5f69<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/#3%E4%B8%AA%E6%80%A7%E5%8C%96%E5%8A%A8%E6%80%81%E8%8A%82%E6%8B%8D\" title=\"3.\u4e2a\u6027\u5316\u52a8\u6001\u8282\u62cd\">3.\u4e2a\u6027\u5316\u52a8\u6001\u8282\u62cd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/#4DOOH_%E5%AF%B9%E5%85%B6%E4%BB%96%E6%B8%A0%E9%81%93%E7%9A%84%E5%BD%B1%E5%93%8D\" title=\"4.DOOH \u5bf9\u5176\u4ed6\u6e20\u9053\u7684\u5f71\u54cd\">4.DOOH \u5bf9\u5176\u4ed6\u6e20\u9053\u7684\u5f71\u54cd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/#5%E9%9B%B6%E5%94%AE%E5%AA%92%E4%BD%93%E5%BC%95%E9%A2%86_DOOH\" title=\"5.\u96f6\u552e\u5a92\u4f53\u5f15\u9886 DOOH\">5.\u96f6\u552e\u5a92\u4f53\u5f15\u9886 DOOH<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff09\u7684\u672a\u6765\u770b\u8d77\u6765\u975e\u5e38\u4ee4\u4eba\u5174\u594b\uff0c\u8fd9\u4e00\u6e20\u9053\u4ee5\u6570\u767e\u79cd\u65b0\u5f62\u5f0f\u4e0d\u65ad\u5411\u65b0\u7684\u5730\u70b9\u53d1\u5c55\u3002 \u5728 Moving Walls\uff0c\u6211\u4eec\u5bf9 DOOH \u5a92\u4f53\u53d7\u5230\u884c\u4e1a\u9886\u5bfc\u8005\u548c\u5176\u4ed6\u6e20\u9053\u7684\u5173\u6ce8\u611f\u5230\u7279\u522b\u9ad8\u5174\u3002 \u4f5c\u4e3a\u4e00\u5e74\u4e00\u5ea6\u7684\u4f20\u7edf\u6d3b\u52a8\uff0c\u8ba9\u6211\u4eec\u4e00\u8d77\u51dd\u89c6\u6c34\u6676\u7403\uff0c\u5c55\u671b 2024 \u5e74 DOOH \u5a92\u4f53\u7684\u53d1\u5c55\u8d8b\u52bf\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1%E7%A8%8B%E5%BA%8F%E5%8C%96_DOOH_%E5%85%A8%E9%80%9F%E5%89%8D%E8%BF%9B\"><\/span>1.\u7a0b\u5e8f\u5316 DOOH \u5168\u901f\u524d\u8fdb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u968f\u7740\u54c1\u724c\u548c\u4ee3\u7406\u5546\u5bf9\u81ea\u52a8\u5a92\u4f53\u8d2d\u4e70\u7684\u9752\u7750\uff0c\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff09\u652f\u51fa\u5c06\u8d8a\u6765\u8d8a\u591a\u5730\u91c7\u7528\u7a0b\u5e8f\u5316\u4ea4\u6613\u65b9\u5f0f\u3002 \u6613\u4e8e\u4f18\u5316\u7684\u6279\u91cf\u4ea4\u6613\uff0c\u52a0\u4e0a\u57fa\u4e8e\u5b9e\u65f6\u89e6\u53d1\u7684\u52a8\u6001\u5e7f\u544a\u6ce8\u5165\uff0c\u8fd9\u5c31\u662f\u7a0b\u5e8f\u5316\u7684\u751c\u7f8e\u4ef7\u503c\uff0c\u5b83\u5c06\u63a8\u52a8 2024 \u5e74 DOOH \u5a92\u4f53\u8d39\u7528\u589e\u52a0 330 \u4ebf\u7f8e\u5143\u3002 \u6839\u636e\u7535\u901a\u5168\u7403\u5e7f\u544a\u652f\u51fa\u9884\u6d4b\uff08\u8986\u76d6\u5168\u7403 58 \u4e2a\u5e02\u573a\uff09\uff0c2024 \u5e74\u5e7f\u544a\u652f\u51fa\u5c06\u589e\u52a0 330 \u4ebf\u7f8e\u5143\uff0c\u8fbe\u5230 7528 \u4ebf\u7f8e\u5143\u3002 \u4ea4\u6613\u53d8\u5f97\u5982\u6b64\u7b80\u5355\uff01<\/p>\n\n<p>\u7a0b\u5e8f\u5316 DOOH[pDOOH] \u662f\u5426\u4e3a\u6237\u5916\u5e7f\u544a\u5e26\u6765\u4e86 &#8220;\u6570\u5b57\u8d44\u91d1&#8221;\uff0c\u8fd9\u4e2a\u95ee\u9898\u8fd8\u5c06\u7ee7\u7eed\u4e89\u8bba\u4e0b\u53bb\u3002 \u7136\u800c\uff0c\u6beb\u65e0\u7591\u95ee\uff0c\u7a0b\u5e8f\u5316\u8ba9\u6570\u5b57\u5e7f\u544a\u7231\u597d\u8005\u5f00\u59cb\u6d4b\u8bd5\u6237\u5916\u5a92\u4f53\u3002 \u968f\u7740\u7a0b\u5e8f\u5316 DOOH \u7684\u83b7\u53d6\u8d8a\u6765\u8d8a\u5bb9\u6613&#8211;\u66f4\u4e13\u4e1a\u3001\u66f4\u76f4\u63a5\u7684\u4ee5\u4f01\u4e1a\u4e3a\u76ee\u6807\u7684 DOOH \u9700\u6c42\u65b9\u5e73\u53f0\u5f00\u59cb\u53d1\u6325\u4f5c\u7528\uff0c\u8fd9\u4e00\u6570\u5b57\u5c06\u7ee7\u7eed\u5448\u4e0a\u5347\u8d8b\u52bf\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2%E6%88%B7%E5%A4%96%E5%AA%92%E4%BD%93%E4%B8%9A%E4%B8%BB%E7%84%95%E5%8F%91%E5%85%89%E5%BD%A9\"><\/span>2.\u6237\u5916\u5a92\u4f53\u4e1a\u4e3b\u7115\u53d1\u5149\u5f69<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u8bf4\u5230\u7a0b\u5e8f\u5316\uff0c\u9884\u8ba1\u4f1a\u6709\u66f4\u591a\u7684 DOOH \u7f51\u7edc\u6240\u6709\u8005\u901a\u8fc7\u62e5\u6709\u5e7f\u544a\u4ea4\u6613\u5806\u6808\u76f4\u63a5\u5b9e\u73b0 &#8220;\u5b8c\u5168\u96c6\u6210&#8221;\u3002 <a href=\"https:\/\/www.movingwalls.com\/news\/dooh-platform-mastrum-launches-first-phase-on-34000-screens-across-japan\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u65e5\u672c jeki<\/a>\u7b49\u5927\u578b\u5a92\u4f53\u6240\u6709\u8005\u5df2\u7ecf\u5f00\u59cb\u4f7f\u7528\u767d\u6807\u8f6f\u4ef6\u89e3\u51b3\u65b9\u6848\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u7b2c\u4e09\u65b9\u7a0b\u5e8f\u5316\u5408\u4f5c\u4f19\u4f34\u3002 \u8fd9\u79cd\u76f4\u63a5\u4f9b\u5e94\u9014\u5f84\u6709\u671b\u4e3a DOOH \u5e93\u5b58\u6301\u6709\u8005\u5e26\u6765\u66f4\u597d\u7684\u6536\u76ca\u7ba1\u7406\u548c\u7ee9\u6548\u3002<\/p>\n\n<p>\u5728\u8fc7\u53bb\u51e0\u5e74\u4e2d\uff0c\u5404\u7c7b\u6237\u5916\u5a92\u4f53\u6240\u6709\u8005\u90fd\u5728\u6d4b\u8bd5\u4e0d\u540c\u5382\u5546\u7684\u6280\u672f\u3002 \u4e0e\u6570\u5b57\u5e7f\u544a\u7c7b\u4f3c\uff0c\u8bb8\u591a\u5a92\u4f53\u6240\u6709\u8005\u4e0e\u591a\u4e2a\u4f9b\u5e94\u65b9\u5e73\u53f0\uff08SSP\uff09\u5408\u4f5c\uff0c\u751a\u81f3\u4f9d\u8d56\u8fd9\u4e9b\u5916\u90e8\u516c\u53f8\u6765\u5f15\u5165\u9700\u6c42\u3002  <\/p>\n\n<p>\u968f\u7740\u5a92\u4f53\u6240\u6709\u8005\u5efa\u7acb\u81ea\u5df1\u7684\u5185\u90e8\u56e2\u961f\uff0c\u66f4\u597d\u5730\u63a7\u5236\u8fd9\u4e9b\u81ea\u52a8\u5316\u9700\u6c42\u6765\u6e90\uff0c\u8fd9\u79cd\u60c5\u51b5\u6b63\u5728\u53d1\u751f\u53d8\u5316\u3002 \u80fd\u591f\u4ee5\u7b2c\u4e00\u65b9\u6570\u636e\u6216\u5b9a\u5236\u5957\u9910\u7684\u5f62\u5f0f\u5e26\u6765\u989d\u5916\u4ef7\u503c\uff0c\u8fd9\u53ea\u662f\u5a92\u4f53\u6240\u6709\u8005\u5728\u5efa\u7acb\u8fd9\u79cd\u505a\u6cd5\u65f6\u80fd\u591f\u5e26\u6765\u7684\u51e0\u4e2a\u597d\u5904\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3%E4%B8%AA%E6%80%A7%E5%8C%96%E5%8A%A8%E6%80%81%E8%8A%82%E6%8B%8D\"><\/span>3.\u4e2a\u6027\u5316\u52a8\u6001\u8282\u62cd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u65e0\u5e7f\u544a\uff1f \u6237\u5916\u5e7f\u544a\u6216\u8bb8\u6700\u80fd\u6ee1\u8db3\u4eba\u4eec\u5bf9\u7b26\u5408\u9690\u79c1\u8981\u6c42\u7684\u5e7f\u544a\u65e5\u76ca\u589e\u957f\u7684\u9700\u6c42\u3002 \u8bb8\u591a\u6d41\u884c\u7684 pDOOH \u6848\u4f8b\u7814\u7a76\u90fd\u5305\u542b\u52a8\u6001\u5185\u5bb9\u5143\u7d20\u3002<\/p>\n\n<p>\u7531\u4e8e\u6237\u5916\u5e7f\u544a\u5904\u4e8e\u7269\u7406\u73af\u5883\u4e2d\uff0c\u56e0\u6b64\u5f53\u5468\u56f4\u7684\u53d7\u4f17\u770b\u5230\u5b83\u65f6\uff0c\u5b83\u5c31\u80fd\u6700\u597d\u5730\u878d\u5165\u8bed\u5883\u3002 \u5728\u52a8\u6001 DOOH \u4f20\u64ad\u65b9\u9762\uff0c\u9884\u8ba1\u5929\u6c14\u3001\u4ea4\u901a\u3001\u7528\u6237\u751f\u6210\u5185\u5bb9\u7b49\u4fe1\u53f7\u7684\u4f7f\u7528\u4f1a\u8d8a\u6765\u8d8a\u591a\u3002<\/p>\n\n<p>5G \u8fde\u63a5\u7684\u666e\u53ca\u548c\u5927\u578b DOOH \u7f51\u7edc\u7684\u5b58\u5728\u7b49\u56e0\u7d20\u4e5f\u5c06\u4fc3\u8fdb\u52a8\u6001\u5185\u5bb9\u7684\u4f7f\u7528\uff0c\u56e0\u4e3a\u63d0\u4f9b\u6b64\u7c7b\u5185\u5bb9\u53d8\u5f97\u66f4\u52a0\u5bb9\u6613&#8211;\u6807\u51c6\u7684 DOOH \u5927\u5c0f\u548c\u66f4\u5c11\u7684\u5e26\u5bbd\u9650\u5236\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4DOOH_%E5%AF%B9%E5%85%B6%E4%BB%96%E6%B8%A0%E9%81%93%E7%9A%84%E5%BD%B1%E5%93%8D\"><\/span>4.DOOH \u5bf9\u5176\u4ed6\u6e20\u9053\u7684\u5f71\u54cd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u968f\u7740\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u7684\u878d\u5408\uff0cDOOH \u5df2\u88ab\u6700\u5927\u7684\u6570\u5b57\u5e7f\u544a\u5e73\u53f0\u6240\u63a5\u53d7\u3002 \u8be5\u5a92\u4f53\u56e0\u5176\u904d\u5e03\u4f17\u591a\u573a\u6240\uff0c\u5df2\u88ab\u89c6\u4e3a\u5e0c\u671b\u83b7\u5f97\u9ad8\u8986\u76d6\u7387\u7684\u5ba3\u4f20\u6d3b\u52a8\u7684\u5173\u952e\u8981\u7d20\u3002  <\/p>\n\n<p>\u73b0\u5728\uff0cDOOH \u8fd8\u4e0e\u9500\u552e\u989d\u63d0\u5347\u6216\u6570\u5b57\u8f6c\u5316\u7387\u63d0\u9ad8\u7b49\u5177\u4f53\u6210\u679c\u6302\u94a9\u3002 \u7279\u5b9a\u7684 DOOH \u573a\u6240\u8fd8\u53ef\u4ee5\u6dfb\u52a0<a href=\"https:\/\/www.movingwalls.com\/blog\/a-single-code-makes-all-the-difference\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x5229;&#x7528; QR &#x7801;&#x6237;&#x5916;&#x5E7F;&#x544A;&#x4FC3;&#x8FDB; CTA\">QR \u7801<\/a>\u7b49\u8f6c\u5316\u5bfc\u5411\u5143\u7d20\u3002<\/p>\n\n<p>\u5728 DOOH \u5a92\u4f53\u4e0a\uff0c\u5c24\u5176\u662f\u7528\u4e8e\u6218\u672f\u6027\u6216\u5b63\u8282\u6027\u76ee\u7684\u7684\u5a92\u4f53\u4e0a\uff0c\u9884\u8ba1\u4f1a\u6709\u66f4\u591a\u7684\u7ee9\u6548\u5f15\u5bfc\u6d3b\u52a8\u652f\u51fa\u3002 \u8fd9\u4e5f\u610f\u5473\u7740\uff0c\u5bf9\u80fd\u591f\u63d0\u4f9b\u6b64\u7c7b\u6570\u636e\u7684\u6d4b\u91cf\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u7684\u9700\u6c42\u4e5f\u5728\u4e0d\u65ad\u589e\u957f\uff0c\u800c\u6536\u96c6\u5927\u91cf\u7b2c\u4e00\u65b9\u6570\u636e\u7684\u516c\u53f8\u6b63\u5728\u6784\u5efa\u89e3\u51b3\u65b9\u6848\u6765\u89e3\u51b3\u8fd9\u4e00\u95ee\u9898\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5%E9%9B%B6%E5%94%AE%E5%AA%92%E4%BD%93%E5%BC%95%E9%A2%86_DOOH\"><\/span>5.\u96f6\u552e\u5a92\u4f53\u5f15\u9886 DOOH<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u867d\u7136\u96f6\u552e\u5a92\u4f53\u662f\u4e00\u4e2a\u65b0\u5174\u4e8b\u7269\uff0c\u4f46\u5b83\u4e3b\u8981\u6307\u7684\u662f\u63d0\u4f9b\u7b2c\u4e00\u65b9\u5e7f\u544a\u89e3\u51b3\u65b9\u6848\u7684\u7535\u5b50\u5546\u52a1\u5e73\u53f0\u6216\u8d85\u7ea7\u5e94\u7528\u7a0b\u5e8f\u3002 \u7531\u4e8e\u80fd\u591f\u5728\u6d88\u8d39\u8005\u8d2d\u4e70\u65f6\u6216\u5373\u5c06\u8d2d\u4e70\u65f6\u63a5\u89e6\u5230\u4ed6\u4eec\uff0c\u8fd9\u79cd\u65b9\u5f0f\u5f88\u5feb\u5c31\u6d41\u884c\u8d77\u6765\u3002<\/p>\n\n<p>\u5f53\u7136\uff0c\u5e97\u5185\u5a92\u4f53\u88ab\u89c6\u4e3a\u96f6\u552e\u5a92\u4f53\u7684\u81ea\u7136\u7ec4\u6210\u90e8\u5206\u3002 \u6700\u5927\u7684\u96f6\u552e\u5546\u6b63\u5728\u5efa\u7acb\u6280\u672f\u548c\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u4ee5\u63d0\u4f9b\u5927\u89c4\u6a21\u7684\u5e97\u5185 DOOH \u5a92\u4f53\uff0c\u5e76\u7531\u4ed6\u4eec\u4ece\u5fe0\u8bda\u5ea6\u5e94\u7528\u7a0b\u5e8f\u3001\u8d2d\u4e70\u548c\u5176\u4ed6\u6765\u6e90\u6536\u96c6\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u63d0\u4f9b\u652f\u6301\u3002  <\/p>\n\n<p>DOOH \u96f6\u552e\u89e3\u51b3\u65b9\u6848\u5b9e\u9645\u4e0a\u5b8c\u7f8e\u5730\u5c55\u793a\u4e86\u65b0\u5174\u6280\u672f\u5bf9\u4e00\u79cd\u53e4\u8001\u5a92\u4f53\u7684\u4f5c\u7528\u3002 \u8425\u9500\u4eba\u5458\u53ef\u4ee5\u63a5\u89e6\u5230\u975e\u5e38\u5177\u4f53\u7684\u53d7\u4f17\u7fa4\u4f53\uff0c\u5236\u4f5c\u6709\u8da3\u7684\u5185\u5bb9\u548c\u4f18\u60e0\u4fe1\u606f\uff0c\u8861\u91cf\u8fd9\u4e9b\u5185\u5bb9\u548c\u4f18\u60e0\u4fe1\u606f\u7684\u6548\u679c\uff0c\u5e76\u6839\u636e\u9700\u8981\u52a0\u4ee5\u8c03\u6574\u548c\u6539\u8fdb\u3002 \u6700\u91cd\u8981\u7684\u662f\uff0c\u8fd9\u4e9b\u5185\u5bb9\u4e0d\u5177\u6709\u4fb5\u6270\u6027\uff0c\u505c\u7559\u65f6\u95f4\u957f\uff0c\u53d7\u4f17\u4e0d\u662f\u4e2a\u4eba\u76ee\u6807\u3002  <\/p>\n\n<p>\u5982\u679c\u60a8\u8bfb\u5230\u8fd9\u91cc\uff0c\u4e00\u5b9a\u548c\u6211\u4eec\u4e00\u6837\uff0c\u5bf9\u6237\u5916\u5a92\u4f53\u5df2\u7ecf\u53d6\u5f97\u5e76\u5c06\u5728 2024 \u5e74\u7ee7\u7eed\u53d6\u5f97\u7684\u8fdb\u6b65\u611f\u5230\u5174\u594b\u3002 \u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u6765\u8bf4\uff0c\u65e0\u8bba\u60a8\u7684\u76ee\u6807\u662f\u4ec0\u4e48\uff0c\u90fd\u6709\u8bb8\u591a\u6f5c\u5728\u7684\u5e94\u7528\u3002 \u62e5\u62b1 DOOH \u8d8b\u52bf\uff0c\u4e58\u98ce\u7834\u6d6a\u8d70\u5411 DOOH \u7684\u672a\u6765\uff01<\/p>\n\n<p>\u6211\u4eec\u7684\u6237\u5916\u5e7f\u544a\u9884\u6d4b\u5230\u6b64\u4e3a\u6b62\uff0c\u4f46\u5b66\u4e60\u4ece\u672a\u505c\u6b62\u3002 \u6b32\u4e86\u89e3\u66f4\u591a\u4fe1\u606f\uff0c\u4ee5\u53ca\u5982\u4f55\u5728\u7ade\u4e89\u4e2d\u9886\u5148\uff08\u5f53\u7136\u662f\u4e0e\u6211\u4eec\u4e00\u8d77\uff09\uff0c\u8bf7<a href=\"https:\/\/www.movingwalls.com\/ebooks\/ultimate-guide-to-dooh-2024\/\" target=\"_blank\" rel=\"noopener\" title=\"DOOH 2024 &#x7EC8;&#x6781;&#x6307;&#x5357;\">\u5728\u6b64\u5904\u4e0b\u8f7d\u6211\u4eec\u7684\u7535\u5b50\u4e66<\/a>\u3002<\/p>\n\n<p><strong>\n  <em>\u6b64\u5916\uff0c\u8bf7\u9605\u8bfb<\/em>\n<\/strong> <a href=\"https:\/\/www.movingwalls.com\/blog\/what-are-the-benefits-of-programmatic-dooh\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x7A0B;&#x5E8F;&#x5316; DOOH &#x7684;&#x4F18;&#x52BF;\">\u7a0b\u5e8f\u5316 DOOH \u7684\u4f18\u52bf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff09\u7684\u672a\u6765\u770b\u8d77\u6765\u975e\u5e38 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/five-dooh-trends-to-watch-out-for-in-2024\/\">Read More&#8230;<span class=\"screen-reader-text\"> from 2024 \u5e74\u503c\u5f97\u5173\u6ce8\u7684\u4e94\u5927 DOOH \u8d8b\u52bf<\/span><\/a><\/p>\n","protected":false},"featured_media":14514,"template":"","categories":[],"class_list":["post-14121","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog\/14121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media\/14514"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=14121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=14121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}