{"id":14146,"date":"2023-10-16T13:38:38","date_gmt":"2023-10-16T08:08:38","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%e5%8a%a0%e5%bc%ba%e6%97%85%e6%b8%b8%e8%90%a5%e9%94%80%ef%bc%9a%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e5%a6%82%e4%bd%95%e5%b0%86%e6%82%a8%e7%9a%84%e5%93%81%e7%89%8c%e6%8e%a8%e5%90%91%e6%96%b0%e9%ab%98\/"},"modified":"2024-04-22T09:23:36","modified_gmt":"2024-04-22T03:53:36","slug":"how-out-of-home-advertising-takes-your-brand-to-new-heights","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/zh-hans\/blog\/how-out-of-home-advertising-takes-your-brand-to-new-heights\/","title":{"rendered":"\u52a0\u5f3a\u65c5\u6e38\u8425\u9500\uff1a\u6237\u5916\u5e7f\u544a\u5982\u4f55\u5c06\u60a8\u7684\u54c1\u724c\u63a8\u5411\u65b0\u9ad8\u5ea6"},"content":{"rendered":"\n<p>\u5728\u5f53\u4eca\u7ade\u4e89\u6fc0\u70c8\u7684\u65c5\u6e38\u4e1a\u4e2d\uff0c\u8fde\u9501\u9152\u5e97\u3001\u65c5\u6e38\u5c40\u548c\u822a\u7a7a\u516c\u53f8\u5728\u6709\u6548\u63a5\u89e6\u76ee\u6807\u53d7\u4f17\u65b9\u9762\u9762\u4e34\u7740\u8bf8\u591a\u6311\u6218\u3002\n\u968f\u7740\u6570\u5b57\u8425\u9500\u683c\u5c40\u7684\u4e0d\u65ad\u53d8\u5316\uff0c\u54c1\u724c\u8981\u60f3\u8131\u9896\u800c\u51fa\u5e76\u5438\u5f15\u6e38\u5ba2\u7684\u6ce8\u610f\u53ef\u80fd\u4f1a\u5f88\u56f0\u96be\u3002\n\u672c\u6587\u63a2\u8ba8\u4e86\u65c5\u6e38\u4e1a\u9762\u4e34\u7684\u95ee\u9898\uff0c\u6307\u51fa\u4e86\u8fd9\u4e00\u95ee\u9898\u7684\u75c7\u7ed3\u6240\u5728\uff0c\u5e76\u91cd\u70b9\u4ecb\u7ecd\u4e86\u6237\u5916\u5e7f\u544a\uff08OOH\uff09\u5982\u4f55\u6210\u4e3a\u63a8\u52a8\u6210\u529f\u548c\u521b\u9020\u6709\u5f71\u54cd\u529b\u7684\u8425\u9500\u6d3b\u52a8\u7684\u7ec8\u6781\u89e3\u51b3\u65b9\u6848\u3002  <\/p>\n\n<p><strong>\u5728\u62e5\u6324\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa<\/strong><\/p>\n\n<p>\u5728\u65c5\u884c\u8005\u88ab\u7f51\u7edc\u5e7f\u544a\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u793e\u4ea4\u5a92\u4f53\u4fc3\u9500\u4fe1\u606f\u8f70\u70b8\u7684\u4e16\u754c\u91cc\uff0c\u65c5\u6e38\u548c\u9152\u5e97\u54c1\u724c\u8981\u60f3\u5728\u7ade\u4e89\u4e2d\u8131\u9896\u800c\u51fa\u53d8\u5f97\u8d8a\u6765\u8d8a\u56f0\u96be\u3002\n\u95ee\u9898\u7684\u5173\u952e\u5728\u4e8e\u627e\u5230\u4e00\u79cd\u80fd\u591f\u7a81\u7834\u566a\u97f3\u3001\u5438\u5f15\u53d7\u4f17\u5e76\u7559\u4e0b\u6301\u4e45\u5370\u8c61\u7684\u5e7f\u544a\u5a92\u4f53\u3002 <\/p>\n\n<p>\u8bd5\u60f3\u4e00\u4e0b\uff0c\u5728\u7f51\u7edc\u8425\u9500\u6d3b\u52a8\u4e2d\u6295\u5165\u4e86\u5927\u91cf\u8d44\u6e90\uff0c\u5374\u53d1\u73b0\u81ea\u5df1\u7684\u54c1\u724c\u4fe1\u606f\u5728\u65e0\u9650\u6eda\u52a8\u4e2d\u4e22\u5931\u4e86\uff0c\u6216\u8005\u88ab\u5e7f\u544a\u62e6\u622a\u5668\u8fc7\u6ee4\u6389\u4e86\u3002\n\u5c3d\u7ba1\u60a8\u5c3d\u4e86\u6700\u5927\u52aa\u529b\uff0c\u4f46\u8fd8\u662f\u96be\u4ee5\u8fbe\u5230\u9884\u671f\u7684\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u53c2\u4e0e\u5ea6\u3002\n\u95ee\u9898\u6765\u4e86\uff1a\u7f51\u7edc\u9971\u548c\u9020\u6210\u4e86\u5343\u7bc7\u4e00\u5f8b\uff0c\u5982\u4f55\u5728\u62e5\u6324\u7684\u5e02\u573a\u4e2d\u6709\u6548\u5730\u63a5\u89e6\u76ee\u6807\u53d7\u4f17\uff1f  <\/p>\n\n<p><strong>\u6539\u53d8\u6e38\u620f\u89c4\u5219\u7684\u6237\u5916\u5e7f\u544a<\/strong><\/p>\n\n<p>\u6237\u5916\u5e7f\u544a\u662f\u4e00\u79cd\u5f3a\u5927\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5b83\u8d85\u8d8a\u4e86\u6570\u5b57\u8425\u9500\u7b56\u7565\u7684\u5c40\u9650\u6027\u3002\n\u6237\u5916\u5e7f\u544a\u63d0\u4f9b\u4e86\u4e00\u79cd\u6709\u5f62\u800c\u6709\u6548\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u7a7f\u900f\u6742\u4e71\u65e0\u7ae0\u7684\u5e7f\u544a\uff0c\u65e0\u8bba\u65c5\u5ba2\u8d70\u5230\u54ea\u91cc\uff0c\u90fd\u80fd\u63a5\u89e6\u5230\u4ed6\u4eec\uff0c\u5e76\u521b\u9020\u4ee4\u4eba\u96be\u5fd8\u7684\u4f53\u9a8c\u3002 <\/p>\n\n<p><strong>\u7528\u521b\u610f\u5438\u5f15\u4eba<\/strong><\/p>\n\n<p>\u4e0e\u6570\u5b57\u5e7f\u544a\u4e0d\u540c\uff0c\u6237\u5916\u5e7f\u544a\u53ef\u4ee5\u8fdb\u884c\u8d85\u5927\u578b\u7684\u521b\u610f\u6267\u884c\uff0c\u5438\u5f15\u4eba\u4eec\u7684\u6ce8\u610f\u529b\uff0c\u70b9\u71c3\u4eba\u4eec\u7684\u597d\u5947\u5fc3\u3002\n\u8bd5\u60f3\u4e00\u4e0b\uff0c\u4e00\u4e2a\u7ecf\u8fc7\u7cbe\u5fc3\u5e03\u7f6e\u7684\u5e7f\u544a\u724c\uff0c\u4e0a\u9762\u5c55\u793a\u7740\u7eaf\u51c0\u6d77\u6ee9\u7684\u8bf1\u4eba\u753b\u9762\uff0c\u9080\u8bf7\u6e38\u5ba2\u5f00\u59cb\u4ed6\u4eec\u68a6\u5bd0\u4ee5\u6c42\u7684\u5047\u671f\u3002\n\u6237\u5916\u5e7f\u544a\u7684\u89c6\u89c9\u51b2\u51fb\u529b\u65e0\u4e0e\u4f26\u6bd4\uff0c\u662f\u8bb2\u8ff0\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\u548c\u5438\u5f15\u53d7\u4f17\u7684\u7406\u60f3\u5a92\u4ecb\u3002  <\/p>\n\n<p><strong>\u6269\u5927\u5f71\u54cd\u529b\u548c\u53c2\u4e0e\u5ea6\uff1a<\/strong><\/p>\n\n<p>\u901a\u8fc7\u6237\u5916\u5e7f\u544a\uff0c\u8fde\u9501\u9152\u5e97\u3001\u65c5\u6e38\u5c40\u548c\u822a\u7a7a\u516c\u53f8\u53ef\u4ee5\u8d85\u8d8a\u6570\u5b57\u6e20\u9053\u7684\u9650\u5236\uff0c\u6269\u5927\u5f71\u54cd\u529b\u3002\n\u901a\u8fc7\u5728\u673a\u573a\u3001\u706b\u8f66\u7ad9\u548c\u70ed\u95e8\u65c5\u6e38\u67a2\u7ebd\u6218\u7565\u6027\u5730\u6295\u653e\u5e7f\u544a\u724c\uff0c\u54c1\u724c\u53ef\u4ee5\u5728\u65c5\u5ba2\u65c5\u884c\u7684\u5173\u952e\u63a5\u89e6\u70b9\u4e0e\u4ed6\u4eec\u4e92\u52a8\u3002\n\u65e0\u8bba\u662f\u7e41\u534e\u7684\u5e02\u4e2d\u5fc3\u8fd8\u662f\u6807\u5fd7\u6027\u7684\u5730\u6807\u5efa\u7b51\uff0c\u6237\u5916\u5e7f\u544a\u90fd\u80fd\u5e26\u6765\u76f4\u63a5\u800c\u6709\u5f71\u54cd\u529b\u7684\u54c1\u724c\u4f53\u9a8c\uff0c\u5f15\u8d77\u6f5c\u5728\u5ba2\u6237\u7684\u5171\u9e23\u3002  <\/p>\n\n<p><strong>\u5b9e\u4f8b<\/strong>\uff1a<a href=\"https:\/\/www.movingwalls.com\/case-studies\/7-weeks-of-unstoppable-deals-how-air-asia-leveraged-the-flexibility-of-programmatic-dooh-campaign-to-unveil-irresistible-offers-in-malaysia\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x4E9A;&#x822A;&#x5145;&#x5206;&#x5229;&#x7528;&#x7A0B;&#x5E8F;&#x5316;&#x6237;&#x5916;&#x5E7F;&#x544A;&#x7684;&#x7075;&#x6D3B;&#x6027;\">\u4e9a\u822a\u5229\u7528\u7a0b\u5e8f\u5316\u6237\u5916\u5e7f\u544a\u7684\u7075\u6d3b\u6027<\/a>\uff0c\u63d0\u4f9b &#8220;7 \u5468\u4e0d\u53ef\u963b\u6321\u7684\u4f18\u60e0&#8221;\u3002 \u901a\u8fc7\u5728\u4e3b\u8981\u65c5\u6e38\u67a2\u7ebd\u5229\u7528\u52a8\u6001\u9192\u76ee\u7684\u6570\u5b57\u5e7f\u544a\u724c\uff0c\u4ed6\u4eec\u6210\u529f\u5438\u5f15\u4e86\u6e38\u5ba2\u7684\u6ce8\u610f\uff0c\u5e76\u589e\u52a0\u4e86\u9884\u8ba2\u91cf\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.movingwalls.com\/case-studies\/7-weeks-of-unstoppable-deals-how-air-asia-leveraged-the-flexibility-of-programmatic-dooh-campaign-to-unveil-irresistible-offers-in-malaysia\/\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/10\/Jalan-Cheras-MRT-Taman-Midah-1-1024x576.jpg\" alt=\"\" class=\"wp-image-9978\" style=\"aspect-ratio:1.7777777777777777;width:585px;height:auto\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/10\/Jalan-Cheras-MRT-Taman-Midah-1-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/10\/Jalan-Cheras-MRT-Taman-Midah-1-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/10\/Jalan-Cheras-MRT-Taman-Midah-1-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/10\/Jalan-Cheras-MRT-Taman-Midah-1-1536x864.jpg 1536w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/10\/Jalan-Cheras-MRT-Taman-Midah-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n<p><strong>\u91ca\u653e\u672c\u5730\u5316<\/strong><\/p>\n\n<p>\u6237\u5916\u5e7f\u544a\u7684\u53e6\u4e00\u4e2a\u4f18\u52bf\u662f\u80fd\u591f\u5229\u7528\u672c\u5730\u5316\u7684\u529b\u91cf\u3002\n\u501f\u52a9\u5730\u7406\u5b9a\u4f4d\u529f\u80fd\uff0c\u54c1\u724c\u53ef\u4ee5\u5229\u7528\u9488\u5bf9\u7279\u5b9a\u5730\u70b9\u7684\u6d3b\u52a8\uff0c\u76f4\u63a5\u6ee1\u8db3\u4e0d\u540c\u5730\u533a\u6e38\u5ba2\u7684\u613f\u671b\u548c\u504f\u597d\u3002\n\u65e0\u8bba\u662f\u5ba3\u4f20\u8fde\u9501\u9152\u5e97\u7684\u65b0\u7269\u4e1a\uff0c\u8fd8\u662f\u5c55\u793a\u65c5\u6e38\u5c40\u7684\u9690\u85cf\u5b9d\u85cf\uff0c\u6237\u5916\u5e7f\u544a\u90fd\u80fd\u786e\u4fdd\u60a8\u7684\u4fe1\u606f\u4e0e\u5177\u4f53\u60c5\u51b5\u76f8\u5173\uff0c\u5e76\u9488\u5bf9\u6bcf\u4e2a\u5730\u70b9\u91cf\u8eab\u5b9a\u5236\u3002  <\/p>\n\n<p><strong>\u4e3e\u4f8b\u8bf4\u660e<\/strong>\uff1a\u9886\u5148\u7684\u8fde\u9501\u9152\u5e97\u5df2\u6210\u529f\u5229\u7528\u6237\u5916\u5e7f\u544a\u6765\u6269\u5927\u5176\u54c1\u724c\u5f71\u54cd\u529b\uff0c\u5e76\u5728\u6f5c\u5728\u5ba2\u6237\u4e2d\u5f15\u8d77\u8f70\u52a8\u3002\n\u4ed6\u4eec\u5229\u7528\u8bbe\u8ba1\u65b0\u9896\u7684\u5e7f\u544a\u724c\uff0c\u5c55\u793a\u5176\u9152\u5e97\u4ee4\u4eba\u60ca\u53f9\u7684\u89c6\u89c9\u6548\u679c\uff0c\u5438\u5f15\u6e38\u5ba2\u5728\u4e0b\u4e00\u6b21\u51fa\u6e38\u65f6\u8003\u8651\u4ed6\u4eec\u3002 <\/p>\n\n<p><strong>\u6fc0\u52b1\u68a6\u60f3\u5bb6\u548c\u5b9e\u5e72\u5bb6<\/strong><\/p>\n\n<p>\u6237\u5916\u5e7f\u544a\u5177\u6709\u6fc0\u53d1\u65c5\u884c\u6b32\u671b\u548c\u63a8\u52a8\u884c\u52a8\u7684\u72ec\u7279\u80fd\u529b\u3002\n\u901a\u8fc7\u5229\u7528\u5bcc\u6709\u521b\u610f\u7684\u89c6\u89c9\u6548\u679c\u3001\u5f15\u4eba\u5165\u80dc\u7684\u4fe1\u606f\u548c\u7b56\u7565\u6027\u7684\u5e7f\u544a\u6295\u653e\uff0c\u54c1\u724c\u53ef\u4ee5\u521b\u9020\u4e00\u79cd\u7d27\u8feb\u611f\uff0c\u4fc3\u4f7f\u65c5\u884c\u8005\u9009\u62e9\u4ed6\u4eec\u7684\u76ee\u7684\u5730\u6216\u670d\u52a1\u3002\n\u6237\u5916\u5e7f\u544a\u662f\u5c06\u68a6\u60f3\u5bb6\u53d8\u4e3a\u884c\u52a8\u8005\u7684\u5f3a\u5927\u50ac\u5316\u5242\uff0c\u9080\u8bf7\u65c5\u884c\u8005\u5f00\u59cb\u4ed6\u4eec\u7684\u4e0b\u4e00\u6b21\u5192\u9669\u3002  <\/p>\n\n<p><strong>\u5b9e\u4f8b\uff1a<\/strong>\u4e3a\u4e86\u5229\u7528\u65c5\u884c\u548c\u65c5\u6e38\u4e1a\u590d\u82cf\u7684\u5951\u673a\uff0cVisa \u5e0c\u671b\u4e0e\u4e00\u5bb6\u8457\u540d\u94f6\u884c\u5408\u4f5c\uff0c\u4e3a\u5176\u9488\u5bf9\u65c5\u884c\u8005\u7684\u9ad8\u7aef\u4ea7\u54c1\u6253\u9020\u4e00\u4e2a\u4e0e\u4f17\u4e0d\u540c\u3001\u6781\u5177\u5f71\u54cd\u529b\u7684\u53d1\u5e03\u4f1a\u3002  <a href=\"https:\/\/www.movingwalls.com\/case-studies\/visa-runs-vehicle-brands-targeted-dooh-to-launch-travel-product\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x5229;&#x7528;&#x6570;&#x5B57;&#x6237;&#x5916;&#x5E7F;&#x544A;&#xFF08;DOOH&#xFF09;&#x7684;&#x6F5C;&#x529B;&#xFF0C;Visa &#x5BFB;&#x6C42;\">Visa \u5e0c\u671b\u5229\u7528\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff09\u7684\u6f5c\u529b\uff0c<\/a>\u5efa\u7acb\u4e00\u4e2a\u5f3a\u5927\u800c\u4ee4\u4eba\u96be\u5fd8\u7684\u5f62\u8c61\uff0c\u4f7f\u5176\u65b0\u4ea7\u54c1\u6709\u522b\u4e8e\u7ade\u4e89\u5bf9\u624b\uff0c\u5e76\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u7684\u6ce8\u610f\u529b\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.movingwalls.com\/case-studies\/visa-runs-vehicle-brands-targeted-dooh-to-launch-travel-product\/\"><img decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/10\/Copy-of-Image-Resize-one-copy-1-1024x574.png\" alt=\"\" class=\"wp-image-9976\" style=\"aspect-ratio:1.78397212543554;width:594px;height:auto\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/10\/Copy-of-Image-Resize-one-copy-1-1024x574.png 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/10\/Copy-of-Image-Resize-one-copy-1-300x168.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/10\/Copy-of-Image-Resize-one-copy-1-768x430.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/10\/Copy-of-Image-Resize-one-copy-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n<p>\u5728\u9971\u548c\u7684\u6570\u5b57\u73af\u5883\u4e2d\uff0c\u65c5\u6e38\u4e1a\u5728\u6709\u6548\u63a5\u89e6\u548c\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u65b9\u9762\u9762\u4e34\u8bf8\u591a\u6311\u6218\u3002\n\u6237\u5916\u5e7f\u544a\u662f\u4e00\u79cd\u53d8\u9769\u6027\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5b83\u80fd\u7a7f\u900f\u566a\u97f3\uff0c\u6269\u5927\u54c1\u724c\u5f71\u54cd\u529b\uff0c\u6fc0\u53d1\u6e38\u5ba2\u9009\u62e9\u60a8\u7684\u4ea7\u54c1\u3002\n\u901a\u8fc7\u5229\u7528\u6237\u5916\u5e7f\u544a\u7684\u529b\u91cf\uff0c\u8fde\u9501\u9152\u5e97\u3001\u65c5\u6e38\u5c40\u548c\u822a\u7a7a\u516c\u53f8\u53ef\u4ee5\u514b\u670d\u5728\u62e5\u6324\u7684\u5e02\u573a\u4e2d\u8131\u9896\u800c\u51fa\u7684\u6311\u6218\uff0c\u5e76\u5c06\u5176\u8425\u9500\u5de5\u4f5c\u63d0\u5347\u5230\u65b0\u7684\u9ad8\u5ea6\u3002  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\u52a0\u5f3a\u65c5\u6e38\u8425\u9500\uff1a\u6237\u5916\u5e7f\u544a\u5982\u4f55\u5c06\u60a8\u7684\u54c1\u724c\u63a8\u5411\u65b0\u9ad8\u5ea6<\/span><\/a><\/p>\n","protected":false},"featured_media":14529,"template":"","categories":[],"class_list":["post-14146","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog\/14146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media\/14529"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=14146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=14146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}