{"id":14152,"date":"2023-09-26T21:48:19","date_gmt":"2023-09-26T16:18:19","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%e9%80%89%e6%8b%a9%e5%ae%8c%e7%be%8e%e7%9a%84%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e5%bd%a2%e5%bc%8f%ef%bc%9a-%e9%80%89%e6%8b%a9%e5%90%88%e9%80%82%e7%9a%84%e5%aa%92%e4%bb%8b%e4%bb%a5%e4%ba%a7%e7%94%9f\/"},"modified":"2024-04-22T10:23:28","modified_gmt":"2024-04-22T04:53:28","slug":"picking-the-perfect-out-of-home-advertising-format","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/zh-hans\/blog\/picking-the-perfect-out-of-home-advertising-format\/","title":{"rendered":"\u9009\u62e9\u5b8c\u7f8e\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\uff1a \u9009\u62e9\u5408\u9002\u7684\u5a92\u4ecb\u4ee5\u4ea7\u751f\u6700\u5927\u5f71\u54cd"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%E9%80%89%E6%8B%A9%E6%AD%A3%E7%A1%AE%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E5%BD%A2%E5%BC%8F%E7%9A%84%E5%9B%B0%E5%A2%83\" title=\"\u9009\u62e9\u6b63\u786e\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\u7684\u56f0\u5883\">\u9009\u62e9\u6b63\u786e\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\u7684\u56f0\u5883<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%E9%80%89%E6%8B%A9%E9%94%99%E8%AF%AF%E6%A0%BC%E5%BC%8F%E7%9A%84%E5%90%8E%E6%9E%9C\" title=\"\u9009\u62e9\u9519\u8bef\u683c\u5f0f\u7684\u540e\u679c\">\u9009\u62e9\u9519\u8bef\u683c\u5f0f\u7684\u540e\u679c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%E4%B8%BA%E6%82%A8%E7%9A%84%E6%B4%BB%E5%8A%A8%E9%80%89%E6%8B%A9%E5%AE%8C%E7%BE%8E%E7%9A%84%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E5%BD%A2%E5%BC%8F\" title=\"\u4e3a\u60a8\u7684\u6d3b\u52a8\u9009\u62e9\u5b8c\u7f8e\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\">\u4e3a\u60a8\u7684\u6d3b\u52a8\u9009\u62e9\u5b8c\u7f8e\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%E8%A1%97%E5%A4%B4%E5%AE%B6%E5%85%B7%E5%B9%BF%E5%91%8A%EF%BC%9A\" title=\"\u8857\u5934\u5bb6\u5177\u5e7f\u544a\uff1a\">\u8857\u5934\u5bb6\u5177\u5e7f\u544a\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E7%89%8C%EF%BC%9A\" title=\"\u6237\u5916\u5e7f\u544a\u724c\uff1a\">\u6237\u5916\u5e7f\u544a\u724c\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%E6%95%B0%E5%AD%97%E6%A0%87%E7%89%8C%EF%BC%9A\" title=\"\u6570\u5b57\u6807\u724c\uff1a\">\u6570\u5b57\u6807\u724c\uff1a<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%E6%AF%8F%E7%A7%8D%E5%AA%92%E4%BB%8B%E7%9A%84%E6%95%88%E6%9E%9C\" title=\"\u6bcf\u79cd\u5a92\u4ecb\u7684\u6548\u679c\">\u6bcf\u79cd\u5a92\u4ecb\u7684\u6548\u679c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/picking-the-perfect-out-of-home-advertising-format\/#%E4%B8%93%E5%AE%B6%E8%A7%84%E5%88%92%E5%BB%BA%E8%AE%AE%EF%BC%8C%E5%AE%9E%E7%8E%B0%E6%9C%80%E4%BD%B3%E6%95%88%E6%9E%9C\" title=\"\u4e13\u5bb6\u89c4\u5212\u5efa\u8bae\uff0c\u5b9e\u73b0\u6700\u4f73\u6548\u679c\">\u4e13\u5bb6\u89c4\u5212\u5efa\u8bae\uff0c\u5b9e\u73b0\u6700\u4f73\u6548\u679c<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>\u6237\u5916\u5e7f\u544a\uff08OOH\uff09\u662f\u4e00\u79cd\u4e00\u5bf9\u591a\u7684\u5a92\u4f53\uff0c\u662f\u4e00\u79cd\u5f3a\u5927\u800c\u6709\u6548\u7684\u65b9\u5f0f\uff0c\u53ef\u4ee5\u5728\u77ac\u95f4\u63a5\u89e6\u5230\u5927\u91cf\u53d7\u4f17\u5e76\u521b\u5efa\u54c1\u724c\u77e5\u540d\u5ea6\u3002 \u7136\u800c\uff0c\u7531\u4e8e\u5e7f\u544a\u5f62\u5f0f\u591a\u79cd\u591a\u6837\uff0c\u9009\u62e9\u6700\u4f73\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\u53ef\u80fd\u662f\u4e00\u9879\u590d\u6742\u7684\u4efb\u52a1\u3002 \u5728\u672c\u7efc\u5408\u6307\u5357\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u6700\u6d41\u884c\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\u3001\u5176\u7406\u60f3\u7684\u4f7f\u7528\u573a\u666f\u4ee5\u53ca\u6bcf\u79cd\u5a92\u4f53\u7684\u6548\u679c\u3002 \u901a\u8fc7\u4e86\u89e3\u6bcf\u79cd\u5f62\u5f0f\u7684\u4f18\u52bf\u548c\u597d\u5904\uff0c\u60a8\u5c06\u80fd\u591f\u505a\u51fa\u660e\u667a\u7684\u51b3\u5b9a\uff0c\u5e76\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\u7684\u5f71\u54cd\u529b\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%80%89%E6%8B%A9%E6%AD%A3%E7%A1%AE%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E5%BD%A2%E5%BC%8F%E7%9A%84%E5%9B%B0%E5%A2%83\"><\/span>\u9009\u62e9\u6b63\u786e\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\u7684\u56f0\u5883<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u5728\u5e7f\u544a\u516c\u53f8\u548c\u54c1\u724c\u63a2\u7d22\u6237\u5916\u5e7f\u544a\u7684\u8fc7\u7a0b\u4e2d\uff0c\u7ecf\u5e38\u4f1a\u9047\u5230\u9009\u62e9\u6700\u5408\u9002\u7684\u5e7f\u544a\u5f62\u5f0f\u7684\u96be\u9898\u3002\u6bcf\u79cd\u5f62\u5f0f\u90fd\u6709\u5176\u72ec\u7279\u7684\u4f18\u52bf\u548c\u76ee\u6807\u53d7\u4f17\uff0c\u8fd9\u4f7f\u5f97\u51b3\u7b56\u8fc7\u7a0b\u5145\u6ee1\u4e86\u6311\u6218\u3002\u5982\u679c\u4e0d\u80fd\u6e05\u695a\u5730\u4e86\u89e3\u6bcf\u79cd\u5f62\u5f0f\u7684\u4f18\u52bf\u548c\u6700\u4f73\u5e94\u7528\u6848\u4f8b\uff0c\u5c31\u6709\u53ef\u80fd\u5bfc\u81f4\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\u4e0d\u4f73\u3001\u6548\u7387\u4f4e\u4e0b\uff0c\u65e0\u6cd5\u4ea7\u751f\u9884\u671f\u6548\u679c\u3002  <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%80%89%E6%8B%A9%E9%94%99%E8%AF%AF%E6%A0%BC%E5%BC%8F%E7%9A%84%E5%90%8E%E6%9E%9C\"><\/span>\u9009\u62e9\u9519\u8bef\u683c\u5f0f\u7684\u540e\u679c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u9009\u62e9\u9519\u8bef\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\u53ef\u80fd\u4f1a\u5f71\u54cd\u5e7f\u544a\u6d3b\u52a8\u7684\u6210\u529f\u3002\u6295\u8d44\u4e8e\u4e0d\u7b26\u5408\u76ee\u6807\u53d7\u4f17\u6216\u6d3b\u52a8\u76ee\u6807\u7684\u5f62\u5f0f\uff0c\u53ef\u80fd\u4f1a\u5bfc\u81f4\u8986\u76d6\u7387\u4e0d\u7406\u60f3\u3001\u53c2\u4e0e\u5ea6\u4f4e\u548c\u9884\u7b97\u6d6a\u8d39\u3002\u5728\u7ade\u4e89\u6fc0\u70c8\u7684\u5e7f\u544a\u73af\u5883\u4e2d\uff0c\u505a\u51fa\u660e\u667a\u7684\u51b3\u7b56\u4ee5\u786e\u4fdd\u60a8\u7684\u54c1\u724c\u8131\u9896\u800c\u51fa\u5e76\u83b7\u5f97\u6700\u5927\u7684\u77e5\u540d\u5ea6\u81f3\u5173\u91cd\u8981\u3002  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%BA%E6%82%A8%E7%9A%84%E6%B4%BB%E5%8A%A8%E9%80%89%E6%8B%A9%E5%AE%8C%E7%BE%8E%E7%9A%84%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E5%BD%A2%E5%BC%8F\"><\/span>\u4e3a\u60a8\u7684\u6d3b\u52a8\u9009\u62e9\u5b8c\u7f8e\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>\u4e3a\u4e86\u5e2e\u52a9\u60a8\u505a\u51fa\u6b63\u786e\u7684\u9009\u62e9\uff0c\u8ba9\u6211\u4eec\u6765\u63a2\u8ba8\u4e00\u4e0b\u6700\u6d41\u884c\u7684<a href=\"https:\/\/www.movingwalls.com\/ooh-formats\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x6237;&#x5916;&#x5E7F;&#x544A;&#x5F62;&#x5F0F;\">\u6237\u5916\u5e7f\u544a\u683c\u5f0f<\/a>\u53ca\u5176\u6700\u4f73\u4f7f\u7528\u6848\u4f8b\uff1a<br\/>\u516c\u4ea4\u5019\u8f66\u4ead\u548c\u516c\u4ea4\u5e7f\u544a\uff1a \u516c\u4ea4\u5019\u8f66\u4ead\u5728\u4eba\u6d41\u5bc6\u96c6\u533a\u5177\u6709\u6781\u9ad8\u7684\u80fd\u89c1\u5ea6\uff0c\u975e\u5e38\u9002\u5408\u5438\u5f15\u884c\u4eba\u548c\u4e58\u5ba2\u7684\u6ce8\u610f\u3002\u8fd9\u79cd\u5f62\u5f0f\u5bf9\u4e8e\u521b\u5efa\u5f53\u5730\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u5ba3\u4f20\u6d3b\u52a8\u4ee5\u53ca\u9488\u5bf9\u7279\u5b9a\u793e\u533a\u6216\u4eba\u53e3\u7fa4\u4f53\u975e\u5e38\u6709\u6548\u3002\u5728\u516c\u4ea4\u8f66\u5e7f\u544a\u65b9\u9762\uff0c\u7528\u9192\u76ee\u7684\u8bbe\u8ba1\u5305\u88c5\u516c\u4ea4\u8f66\u6216\u706b\u8f66\u662f\u4e00\u79cd\u79fb\u52a8\u5e7f\u544a\u724c\uff0c\u53ef\u4ee5\u8986\u76d6\u6574\u4e2a\u57ce\u5e02\u7684\u4e0d\u540c\u53d7\u4f17\u3002  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1-1024x576.jpg\" alt=\"\" class=\"wp-image-9605\" style=\"width:554px;height:312px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/1.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A1%97%E5%A4%B4%E5%AE%B6%E5%85%B7%E5%B9%BF%E5%91%8A%EF%BC%9A\"><\/span>\u8857\u5934\u5bb6\u5177\u5e7f\u544a\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u53ef\u4ee5\u5229\u7528\u957f\u51f3\u3001\u62a5\u520a\u4ead\u548c\u62a5\u644a\u7b49\u8857\u5934\u8bbe\u65bd\u6765\u5438\u5f15\u5916\u51fa\u7684\u6d88\u8d39\u8005\u3002\u5728\u8fd9\u4e9b\u5efa\u7b51\u7269\u7684\u6218\u7565\u4f4d\u7f6e\u4e0a\u6295\u653e\u5e7f\u544a\uff0c\u53ef\u4ee5\u8ba9\u54c1\u724c\u4e0e\u884c\u4eba\u4e92\u52a8\uff0c\u7ed9\u4eba\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002\u8857\u9053\u8bbe\u65bd\u5e7f\u544a\u5bf9\u4e8e\u63d0\u9ad8\u5f53\u5730\u77e5\u540d\u5ea6\u548c\u9488\u5bf9\u7279\u5b9a\u5730\u7406\u533a\u57df\u975e\u5e38\u6709\u6548\u3002  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-1024x576.jpg\" alt=\"\" class=\"wp-image-9607\" style=\"width:594px;height:334px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/2.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E7%89%8C%EF%BC%9A\"><\/span>\u6237\u5916\u5e7f\u544a\u724c\uff1a <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u5e7f\u544a\u724c\u4ecd\u7136\u662f\u4e00\u79cd\u7ecf\u5178\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\uff0c\u53ef\u63d0\u4f9b\u4e0d\u53ef\u9519\u8fc7\u7684\u5927\u89c4\u6a21\u80fd\u89c1\u5ea6\u548c\u6781\u5177\u5f71\u54cd\u529b\u7684\u6237\u5916\u5e7f\u544a\u4f53\u9a8c\u3002 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https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/3-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/3.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%95%B0%E5%AD%97%E6%A0%87%E7%89%8C%EF%BC%9A\"><\/span>\u6570\u5b57\u6807\u724c\uff1a <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u968f\u7740\u6280\u672f\u7684\u53d1\u5c55\uff0c\u6570\u5b57\u6807\u724c\u5f7b\u5e95\u6539\u53d8\u4e86\u6237\u5916\u5e7f\u544a\u7684\u683c\u5c40\u3002\u6570\u5b57\u5c4f\u5e55\u663e\u793a\u5728\u4f4f\u5b85\u3001\u5546\u573a\u3001\u673a\u573a\u548c\u5176\u4ed6\u4eba\u6d41\u91cf\u5927\u7684\u5730\u65b9\uff0c\u4f7f\u54c1\u724c\u80fd\u591f\u63d0\u4f9b\u52a8\u6001\u548c\u6709\u9488\u5bf9\u6027\u7684\u5185\u5bb9\uff0c\u5438\u5f15\u89c2\u4f17\u3002\u8fd9\u4e9b\u5c4f\u5e55\u53ef\u4ee5\u7075\u6d3b\u5730\u4f20\u9012\u4fe1\u606f\u3001\u5b9e\u65f6\u66f4\u65b0\u548c\u4e92\u52a8\u529f\u80fd\uff0c\u4ece\u800c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u8bb0\u5fc6\u5ea6\u3002  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4-1024x576.jpg\" alt=\"\" class=\"wp-image-9611\" style=\"width:626px;height:352px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4-1024x576.jpg 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4-300x169.jpg 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4-768x432.jpg 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/4.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%AF%8F%E7%A7%8D%E5%AA%92%E4%BB%8B%E7%9A%84%E6%95%88%E6%9E%9C\"><\/span>\u6bcf\u79cd\u5a92\u4ecb\u7684\u6548\u679c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u4e3a\u4e86\u652f\u6301\u60a8\u7684\u51b3\u7b56\u8fc7\u7a0b\uff0c\u4e86\u89e3\u6bcf\u79cd\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\u7684\u6548\u679c\u81f3\u5173\u91cd\u8981\uff1a<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u516c\u4ea4\u5019\u8f66\u4ead\u548c\u516c\u4ea4\u5e7f\u544a\u5df2\u88ab\u8bc1\u660e\u53ef\u5c06\u54c1\u724c\u8bb0\u5fc6\u7387\u63d0\u9ad8 84%\uff0c\u8fd9\u8868\u660e\u5b83\u4eec\u5728\u4eba\u6d41\u5bc6\u96c6\u533a\u5438\u5f15\u53d7\u4f17\u6ce8\u610f\u529b\u7684\u6709\u6548\u6027\u3002<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u8857\u5934\u5bb6\u5177\u5e7f\u544a\u5bf9\u6d88\u8d39\u8005\u7684\u6001\u5ea6\u548c\u8d2d\u4e70\u610f\u5411\u4ea7\u751f\u4e86\u79ef\u6781\u5f71\u54cd\uff0c\u4f7f\u5176\u6210\u4e3a\u5f71\u54cd\u54c1\u724c\u7684\u6709\u6548\u5a92\u4ecb\u3002<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u6237\u5916\u5e7f\u544a\u724c\u5177\u6709\u5f88\u9ad8\u7684\u8986\u76d6\u7387\uff0c\u80fd\u591f\u6709\u6548\u5730\u5f15\u8d77\u8f70\u52a8\u5e76\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u7814\u7a76\u8868\u660e\uff0c\u5e7f\u544a\u724c\u53ef\u63d0\u9ad8\u79fb\u52a8\u548c\u5728\u7ebf\u53c2\u4e0e\u5ea6\uff0c\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u6574\u5408\u5e7f\u544a\u6d3b\u52a8\u7684\u5f71\u54cd\u529b\u3002 <\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>\u4e0e\u4f20\u7edf\u7684\u9759\u6001\u5e7f\u544a\u76f8\u6bd4\uff0c\u6570\u5b57\u6807\u724c\u7684\u53c2\u4e0e\u5ea6\u66f4\u9ad8\u3002\u636e\u4f30\u8ba1\uff0c47% \u7684\u89c2\u4f17\u80fd\u56de\u5fc6\u8d77\u6570\u5b57\u6807\u724c\u7684\u5185\u5bb94 \uff0c\u8fd9\u51f8\u663e\u4e86\u6570\u5b57\u6807\u724c\u5728\u5438\u5f15\u6ce8\u610f\u529b\u548c\u6709\u6548\u4f20\u8fbe\u4fe1\u606f\u65b9\u9762\u7684\u6709\u6548\u6027\u3002 <\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%B8%93%E5%AE%B6%E8%A7%84%E5%88%92%E5%BB%BA%E8%AE%AE%EF%BC%8C%E5%AE%9E%E7%8E%B0%E6%9C%80%E4%BD%B3%E6%95%88%E6%9E%9C\"><\/span>\u4e13\u5bb6\u89c4\u5212\u5efa\u8bae\uff0c\u5b9e\u73b0\u6700\u4f73\u6548\u679c<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u9009\u62e9\u5b8c\u7f8e\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\u9700\u8981\u4ed4\u7ec6\u8003\u8651\u548c\u4e13\u4e1a\u89c4\u5212\u3002\u4e3a\u4e86\u5728\u8fd9\u4e00\u8fc7\u7a0b\u4e2d\u4e3a\u60a8\u63d0\u4f9b\u6307\u5bfc\uff0c\u5e76\u786e\u4fdd\u60a8\u7684\u5ba3\u4f20\u6d3b\u52a8\u53d6\u5f97\u6700\u4f73\u6548\u679c\uff0c\u8bf7\u54a8\u8be2 Moving Walls \u7684\u884c\u4e1a\u4e13\u5bb6\u3002 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6237\u5916\u5e7f\u544a\uff08OOH\uff09\u662f\u4e00\u79cd\u4e00\u5bf9\u591a\u7684\u5a92\u4f53\uff0c\u662f [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/picking-the-perfect-out-of-home-advertising-format\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u9009\u62e9\u5b8c\u7f8e\u7684\u6237\u5916\u5e7f\u544a\u5f62\u5f0f\uff1a \u9009\u62e9\u5408\u9002\u7684\u5a92\u4ecb\u4ee5\u4ea7\u751f\u6700\u5927\u5f71\u54cd<\/span><\/a><\/p>\n","protected":false},"featured_media":14539,"template":"","categories":[],"class_list":["post-14152","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog\/14152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media\/14539"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=14152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=14152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}