{"id":14159,"date":"2023-09-12T11:05:34","date_gmt":"2023-09-12T05:35:34","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%e9%87%8a%e6%94%be%e6%88%b7%e5%a4%96%e5%b9%bf%e5%91%8a%e7%9a%84%e9%ad%94%e5%8a%9b%ef%bc%9a-%e6%95%b0%e6%8d%ae%e9%a9%b1%e5%8a%a8%e4%b9%8b%e6%97%85\/"},"modified":"2024-04-22T10:38:33","modified_gmt":"2024-04-22T05:08:33","slug":"the-magic-of-ooh-advertising-a-data-driven-journey","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/zh-hans\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/","title":{"rendered":"\u91ca\u653e\u6237\u5916\u5e7f\u544a\u7684\u9b54\u529b\uff1a \u6570\u636e\u9a71\u52a8\u4e4b\u65c5"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%E5%91%8A%E5%88%AB%E5%8E%86%E5%8F%B2%E6%B5%8B%E9%87%8F\" title=\"\u544a\u522b\u5386\u53f2\u6d4b\u91cf\">\u544a\u522b\u5386\u53f2\u6d4b\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%E5%A6%82%E4%BD%95%E8%A1%A1%E9%87%8F%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E6%B4%BB%E5%8A%A8%E7%9A%84%E6%95%88%E6%9E%9C%EF%BC%9F\" title=\"\u5982\u4f55\u8861\u91cf\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\uff1f\">\u5982\u4f55\u8861\u91cf\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\uff1f<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%E4%BA%BA%E5%8F%A3%E7%BB%9F%E8%AE%A1\" title=\"\u4eba\u53e3\u7edf\u8ba1\">\u4eba\u53e3\u7edf\u8ba1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%E8%A1%8C%E4%B8%BA\" title=\"\u884c\u4e3a\">\u884c\u4e3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%E6%8A%80%E6%9C%AF%E7%BB%9F%E8%AE%A1\" title=\"\u6280\u672f\u7edf\u8ba1\">\u6280\u672f\u7edf\u8ba1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%E6%80%A7%E8%83%BD\" title=\"\u6027\u80fd\">\u6027\u80fd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%E6%B8%90%E8%BF%9B%E5%BC%8F%E5%BD%B1%E5%93%8D%E5%8A%9B%E7%9A%84%E5%8A%9B%E9%87%8F\" title=\"\u6e10\u8fdb\u5f0f\u5f71\u54cd\u529b\u7684\u529b\u91cf\">\u6e10\u8fdb\u5f0f\u5f71\u54cd\u529b\u7684\u529b\u91cf<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/#%E5%88%B6%E5%AE%9A%E6%88%90%E5%8A%9F%E7%9A%84%E5%B9%BF%E5%91%8A%E7%AD%96%E7%95%A5\" title=\"\u5236\u5b9a\u6210\u529f\u7684\u5e7f\u544a\u7b56\u7565\">\u5236\u5b9a\u6210\u529f\u7684\u5e7f\u544a\u7b56\u7565<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u60f3\u8c61\u4e00\u4e0b\u8fd9\u6837\u7684\u573a\u666f&#8211;\u4e00\u5757\u4ee4\u4eba\u60ca\u53f9\u7684\u5e7f\u544a\u724c\u8038\u7acb\u5728\u7e41\u5fd9\u7684\u8857\u9053\u4e0a\uff0c\u5438\u5f15\u7740\u4e58\u5ba2\u7684\u76ee\u5149\uff0c\u4e3a\u60a8\u7684\u54c1\u724c\u5236\u9020\u7740\u8f70\u52a8\u6548\u5e94\u3002 \u60a8\u6295\u8d44\u4e86\u6237\u5916\u5e7f\u544a\uff0c\u4f46\u5982\u4f55\u786e\u4fdd\u7269\u6709\u6240\u503c\uff1f \u8fd9\u5c31\u662f\u6570\u636e\u9a71\u52a8\u578b\u6237\u5916\u5e7f\u544a\u6d4b\u91cf\u7684\u7528\u6b66\u4e4b\u5730\uff0c\u5b83\u5229\u7528\u5148\u8fdb\u7684\u6280\u672f\u548c\u521b\u65b0\u7684\u89e3\u51b3\u65b9\u6848\u6765\u8ddf\u8e2a\u5e7f\u544a\u6d3b\u52a8\u7684\u8868\u73b0\u3002 \u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u901a\u8fc7 Moving Walls \u7684\u89c6\u89d2\uff0c\u5171\u540c\u63a2\u7d22<a href=\"https:\/\/www.movingwalls.com\/measurement\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x6237;&#x5916;&#x5E7F;&#x544A;&#x6D4B;&#x91CF;\">\u6237\u5916\u5e7f\u544a\u6d4b\u91cf<\/a>\u7684\u5965\u5999\uff0c\u5e76\u5bfb\u627e\u65b0\u7684\u4ee4\u4eba\u5174\u594b\u7684\u65b9\u6cd5\u6765\u5145\u5206\u91ca\u653e\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u6f5c\u529b\u3002   <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%91%8A%E5%88%AB%E5%8E%86%E5%8F%B2%E6%B5%8B%E9%87%8F\"><\/span>\u544a\u522b\u5386\u53f2\u6d4b\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u60a8\u53ef\u80fd\u77e5\u9053\uff0c\u6237\u5916\u5e7f\u544a\u7684\u6210\u529f\u4e0d\u80fd\u5b8c\u5168\u57fa\u4e8e\u5386\u53f2\u8d8b\u52bf\u3002\u60a8\u8bf4\u5f97\u6ca1\u9519\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48 Moving Walls \u63d0\u4f9b\u5b9e\u65f6\u6570\u636e\uff0c\u8ba9\u60a8\u4e86\u89e3\u5e7f\u544a\u6d3b\u52a8\u7684\u5f71\u54cd\uff0c\u5e76\u4e3a\u4eca\u540e\u7684\u5de5\u4f5c\u505a\u51fa\u6709\u89c1\u5730\u7684\u51b3\u7b56\u3002\u901a\u8fc7\u8ddf\u8e2a\u5e7f\u544a\u6d3b\u52a8\u5728\u6574\u4e2a\u751f\u547d\u5468\u671f\u4e2d\u7684\u8868\u73b0\uff0c\u60a8\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u53d7\u4f17\uff0c\u5e76\u5e2e\u52a9\u60a8\u4f18\u5316\u672a\u6765\u7684\u5e7f\u544a\u8ba1\u5212\u3002   <\/p>\n\n<p>\u6211\u4eec\u7684\u5b9e\u65f6\u5e7f\u544a\u6d3b\u52a8\u5206\u6790\u4e3a\u5e7f\u544a\u5ba2\u6237\u63d0\u4f9b\u4e86\u5bf9\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\u7684\u66f4\u6df1\u5165\u4e86\u89e3\u3002\u6211\u4eec\u6df1\u77e5\uff0c\u5728\u5f53\u4eca\u5feb\u8282\u594f\u7684\u4e16\u754c\u4e2d\uff0c\u4ec5\u4ec5\u4f9d\u9760\u8fc7\u53bb\u7684\u8868\u73b0\u53ef\u80fd\u662f\u4e0d\u591f\u7684\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u6211\u4eec\u7684\u6280\u672f\u4f1a\u5173\u6ce8\u9884\u6d4b\u7684\u5e7f\u544a\u6d3b\u52a8\u8868\u73b0\uff0c\u5e76\u5c06\u5176\u4e0e\u5e7f\u544a\u6d3b\u52a8\u5b9e\u9645\u53d1\u751f\u7684\u60c5\u51b5\u8fdb\u884c\u6bd4\u8f83\u3002\u8fd9\u79cd\u65b9\u6cd5\u53ef\u786e\u4fdd\u5e7f\u544a\u5546\u5168\u9762\u4e86\u89e3\u5176\u5e7f\u544a\u6d3b\u52a8\u7684\u5b9e\u65f6\u8868\u73b0\uff0c\u4f7f\u4ed6\u4eec\u80fd\u591f\u968f\u65f6\u4f18\u5316\u5176\u7b56\u7565\u3002   <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%A6%82%E4%BD%95%E8%A1%A1%E9%87%8F%E6%88%B7%E5%A4%96%E5%B9%BF%E5%91%8A%E6%B4%BB%E5%8A%A8%E7%9A%84%E6%95%88%E6%9E%9C%EF%BC%9F\"><\/span>\u5982\u4f55\u8861\u91cf\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u4f20\u7edf\u4e0a\uff0c\u5370\u8c61\u662f\u901a\u8fc7\u65c5\u884c\u548c\u4eba\u53e3\u666e\u67e5\u6570\u636e\u8ba1\u7b97\u51fa\u6765\u7684\uff0c\u4f9d\u9760\u7684\u662f\u4f30\u7b97\u3002\u7136\u800c\uff0c\u968f\u7740\u5bf9\u5305\u62ec\u79fb\u52a8\u548c\u57fa\u4e8e\u4f4d\u7f6e\u7684\u6570\u636e\u5728\u5185\u7684\u5404\u79cd\u6765\u6e90\u7684\u6570\u636e\u8fdb\u884c\u6574\u5408\u548c\u5904\u7406\uff0c\u60c5\u51b5\u5df2\u7ecf\u53d1\u751f\u4e86\u5f88\u5927\u53d8\u5316\u3002Moving Walls <a href=\"https:\/\/www.movingwalls.com\/blog\/unlock-power-of-max\/\" target=\"_blank\" rel=\"noopener\" title=\"Moving Audiences platform\">\u516c\u53f8\u6700\u5148\u8fdb\u7684 &#8220;\u79fb\u52a8\u53d7\u4f17&#8221;\uff08Moving Audiences<\/a>\uff09\u5e73\u53f0\u5728\u8fd9\u65b9\u9762\u5904\u4e8e\u9886\u5148\u5730\u4f4d\uff0c\u5b83\u4e0d\u4ec5\u5b8c\u5584\u4e86\u8fd9\u4e9b\u6d4b\u91cf\u65b9\u6cd5\uff0c\u8fd8\u5c06\u4ee5\u53d7\u4f17\u4e3a\u4e2d\u5fc3\u7684\u6d1e\u5bdf\u529b\u4e0e\u8425\u9500\u6d3b\u52a8\u7ee9\u6548\u6570\u636e\u7ed3\u5408\u5728\u4e00\u8d77\u3002  <\/p>\n\n<p>\u79fb\u52a8\u53d7\u4f17 &#8220;\u5e73\u53f0\u5229\u7528\u4f4d\u7f6e\u667a\u80fd\u6536\u96c6\u6709\u4ef7\u503c\u7684\u53d7\u4f17\u6d1e\u5bdf\uff0c\u4f7f\u5176\u6210\u4e3a\u6d3b\u52a8\u89c4\u5212\u7684\u5b9d\u8d35\u5de5\u5177\u3002\u5e7f\u544a\u5546\u73b0\u5728\u53ef\u4ee5\u83b7\u53d6\u5e7f\u544a\u6d3b\u52a8\u6548\u679c\u7684\u4f30\u8ba1\u503c\uff0c\u4ee5\u4fbf\u4e0e\u6d3b\u52a8\u540e\u7684\u6548\u679c\u8fdb\u884c\u7cbe\u786e\u6bd4\u8f83\u3002\u8fd9\u79cd\u52a8\u6001\u65b9\u6cd5\u5f7b\u5e95\u6539\u53d8\u4e86\u6211\u4eec\u8861\u91cf\u6237\u5916\u5e7f\u544a\u6548\u679c\u7684\u65b9\u5f0f\u3002  <\/p>\n\n<p>\u79fb\u52a8\u53d7\u4f17\u5e73\u53f0\u63d0\u4f9b\u4f4d\u7f6e\u667a\u80fd\uff0c\u4ee5\u8861\u91cf\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\u7684\u6548\u679c\u3002<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E4%BA%BA%E5%8F%A3%E7%BB%9F%E8%AE%A1\"><\/span>\u4eba\u53e3\u7edf\u8ba1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u83b7\u53d6\u60a8\u6240\u5728\u4f4d\u7f6e\u7684\u53d7\u4f17\u6982\u51b5\u3002\u4f8b\u5982\uff1a\u5e74\u9f84\u3001\u6027\u522b\u3001\u7ec6\u5206\u4eba\u7fa4\u7b49 <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"890\" height=\"1024\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Frame-58-890x1024-1.png\" alt=\"\" class=\"wp-image-9807\" style=\"width:679px;height:782px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Frame-58-890x1024-1.png 890w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Frame-58-890x1024-1-261x300.png 261w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Frame-58-890x1024-1-768x884.png 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/figure><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E8%A1%8C%E4%B8%BA\"><\/span>\u884c\u4e3a<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u8ddf\u8e2a\u53d7\u4f17\u7684\u79fb\u52a8\u6a21\u5f0f\uff0c\u5305\u62ec\u53d7\u4f17\u5728\u5730\u70b9\u505c\u7559\u7684\u65f6\u95f4<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%8A%80%E6%9C%AF%E7%BB%9F%E8%AE%A1\"><\/span>\u6280\u672f\u7edf\u8ba1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u4e86\u89e3\u60a8\u6240\u5728\u4f4d\u7f6e\u7684\u8bbe\u5907\u7c7b\u578b\u548c\u4f7f\u7528\u6a21\u5f0f\u3002<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%80%A7%E8%83%BD\"><\/span>\u6027\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u5728\u4e00\u4e2a\u5e73\u53f0\u4e0a\u5bf9\u591a\u4e2a\u5730\u70b9\u8fdb\u884c\u5206\u6790\uff0c\u4ece\u800c\u8861\u91cf\u6d3b\u52a8\u6548\u679c<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1024\" height=\"856\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Only-Traditional-Campaign-data-1024x856-1.png\" alt=\"\" class=\"wp-image-9804\" style=\"width:714px;height:597px\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Only-Traditional-Campaign-data-1024x856-1.png 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Only-Traditional-Campaign-data-1024x856-1-300x251.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/Only-Traditional-Campaign-data-1024x856-1-768x642.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%B8%90%E8%BF%9B%E5%BC%8F%E5%BD%B1%E5%93%8D%E5%8A%9B%E7%9A%84%E5%8A%9B%E9%87%8F\"><\/span>\u6e10\u8fdb\u5f0f\u5f71\u54cd\u529b\u7684\u529b\u91cf<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u6ca1\u6709\u4ec0\u4e48\u6bd4\u60a8\u7684\u5e7f\u544a\u66f4\u5438\u5f15\u773c\u7403\u4e86\u3002 \u7136\u800c\uff0cMoving Walls \u5e76\u4e0d\u53ea\u5173\u6ce8\u5370\u8c61\u548c\u66dd\u5149\u7387\uff0c\u800c\u662f\u5c06\u91cd\u70b9\u653e\u5728\u5bf9\u5e7f\u544a\u6d3b\u52a8\u4e2d\u6bcf\u5757\u5e7f\u544a\u724c\u7684\u6570\u636e\u9a71\u52a8\u578b\u6237\u5916\u5e7f\u544a\u589e\u91cf\u8986\u76d6\u7387\u5206\u6790\u4e0a\u3002 \u8fd9\u9879\u5206\u6790\u4f1a\u6df1\u5165\u6316\u6398\u548c\u8ddf\u8e2a\u6bcf\u5757\u5e7f\u544a\u724c\u63d0\u4f9b\u7684\u989d\u5916\u8986\u76d6\u8303\u56f4\uff0c\u8ba9\u60a8\u770b\u5230\u53ef\u4ee5\u66f4\u6709\u6548\u5730\u5206\u914d\u8d44\u6e90\u7684\u5730\u65b9\uff0c\u5e76\u66f4\u597d\u5730\u4e86\u89e3\u5bf9\u53d7\u4f17\u7684\u771f\u6b63\u5f71\u54cd\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%88%B6%E5%AE%9A%E6%88%90%E5%8A%9F%E7%9A%84%E5%B9%BF%E5%91%8A%E7%AD%96%E7%95%A5\"><\/span>\u5236\u5b9a\u6210\u529f\u7684\u5e7f\u544a\u7b56\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u77e5\u8bc6\u5c31\u662f\u529b\u91cf\uff0cMoving Walls \u7684\u8d44\u6e90\u662f\u521b\u5efa\u6709\u5f71\u54cd\u529b\u7684 DOOH \u6d3b\u52a8\u7684\u7ec8\u6781\u6307\u5357\u3002 Moving Walls \u7684\u7efc\u5408\u8d44\u6e90\u5305\u542b\u4e86\u5173\u4e8e\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u3001\u4f18\u5316\u8425\u9500\u9884\u7b97\u548c\u5229\u7528\u771f\u5b9e\u4e16\u754c\u6570\u636e\u63a8\u52a8\u7ed3\u679c\u7684\u89c1\u89e3\u3002 \u6709\u4e86\u8fd9\u4e9b\u89e6\u624b\u53ef\u53ca\u7684<a href=\"https:\/\/www.movingwalls.com\/ebooks\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x6210;&#x529F;&#x6237;&#x5916;&#x5E7F;&#x544A;&#x7684;&#x7535;&#x5B50;&#x4E66;&#x7C4D;\">\u7535\u5b50\u4e66<\/a>\uff0c\u5e7f\u544a\u7684\u6210\u529f\u5c31\u5728\u51e0\u9875\u7eb8\u4e4b\u95f4\u3002  <\/p>\n\n<p><strong>\u4eca\u5929\u5c31\u884c\u52a8\u8d77\u6765\uff01<\/strong><\/p>\n\n<p>\u6237\u5916\u5e7f\u544a\u7684\u4e16\u754c\u5728\u4e0d\u65ad\u6f14\u53d8\uff0c\u4fdd\u6301\u9886\u5148\u81f3\u5173\u91cd\u8981\u3002 \u8bbf\u95ee Moving Walls \u7f51\u7ad9\uff0c\u4e86\u89e3\u4ed6\u4eec\u7684\u521b\u65b0\u89e3\u51b3\u65b9\u6848\uff0c\u5e76\u5f00\u59cb\u5229\u7528\u6570\u636e\u9a71\u52a8\u6237\u5916\u5e7f\u544a\u6d4b\u91cf\u7684\u9b54\u529b\u3002 \u4e0b\u4e00\u4e2a\u6210\u529f\u7684\u5e7f\u544a\u6d3b\u52a8\u5c31\u5728\u773c\u524d\uff0c\u60a8\u51c6\u5907\u597d\u91ca\u653e\u5176\u5168\u90e8\u6f5c\u80fd\u4e86\u5417\uff1f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u60f3\u8c61\u4e00\u4e0b\u8fd9\u6837\u7684\u573a\u666f&#8211;\u4e00\u5757\u4ee4\u4eba [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/the-magic-of-ooh-advertising-a-data-driven-journey\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u91ca\u653e\u6237\u5916\u5e7f\u544a\u7684\u9b54\u529b\uff1a \u6570\u636e\u9a71\u52a8\u4e4b\u65c5<\/span><\/a><\/p>\n","protected":false},"featured_media":14544,"template":"","categories":[],"class_list":["post-14159","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog\/14159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media\/14544"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=14159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=14159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}