{"id":14169,"date":"2024-07-31T08:58:30","date_gmt":"2024-07-31T03:28:30","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%e4%b8%ba-dooh-%e8%80%8c%e5%bb%ba%ef%bc%9amoving-audiences-%e5%b9%b3%e5%8f%b0%e6%a6%82%e8%bf%b0\/"},"modified":"2024-04-22T10:56:34","modified_gmt":"2024-04-22T05:26:34","slug":"unlock-power-of-max","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/zh-hans\/blog\/unlock-power-of-max\/","title":{"rendered":"\u4e3a DOOH \u800c\u5efa\uff1aMoving Audiences \u5e73\u53f0\u6982\u8ff0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/unlock-power-of-max\/#%E5%8C%85%E6%8B%AC%E5%8F%97%E4%BC%97%E6%95%B0%E6%8D%AE%E8%A7%A3%E5%86%B3%E6%96%B9%E6%A1%88\" title=\"\u5305\u62ec\u53d7\u4f17\u6570\u636e\u89e3\u51b3\u65b9\u6848\">\u5305\u62ec\u53d7\u4f17\u6570\u636e\u89e3\u51b3\u65b9\u6848<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/unlock-power-of-max\/#%E5%AA%92%E4%BD%93%E8%B5%84%E4%BA%A7%E6%B8%85%E5%8D%95%E5%92%8C%E4%BE%9B%E5%BA%94%E5%95%86%E6%9D%A1%E4%BB%B6\" title=\"\u5a92\u4f53\u8d44\u4ea7\u6e05\u5355\u548c\u4f9b\u5e94\u5546\u6761\u4ef6\">\u5a92\u4f53\u8d44\u4ea7\u6e05\u5355\u548c\u4f9b\u5e94\u5546\u6761\u4ef6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/unlock-power-of-max\/#%E5%AA%92%E4%BD%93%E6%89%80%E6%9C%89%E8%80%85%E7%9B%B4%E6%8E%A5%E6%8F%90%E4%BE%9B%E7%9A%84%E4%BA%A4%E4%BB%98%E8%AF%81%E6%98%8E\" title=\"\u5a92\u4f53\u6240\u6709\u8005\u76f4\u63a5\u63d0\u4f9b\u7684\u4ea4\u4ed8\u8bc1\u660e\">\u5a92\u4f53\u6240\u6709\u8005\u76f4\u63a5\u63d0\u4f9b\u7684\u4ea4\u4ed8\u8bc1\u660e<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><\/p>\n\n<p>\u5728\u5e7f\u544a\u4e1a\u4e0d\u65ad\u53d1\u5c55\u7684\u4eca\u5929\uff0c\u63a5\u89e6\u5e76\u5f71\u54cd\u76ee\u6807\u53d7\u4f17\u5bf9\u4e8e\u5e7f\u544a\u6d3b\u52a8\u7684\u6210\u529f\u81f3\u5173\u91cd\u8981\u3002\u4f20\u7edf\u5e7f\u544a\u65b9\u6cd5\u56fa\u7136\u6709\u5176\u4f18\u70b9\uff0c\u4f46<a href=\"https:\/\/lmx.ai\/dooh-formats\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x6570;&#x5B57;&#x6237;&#x5916;&#x5E7F;&#x544A; (DOOH)\">\u6570\u5b57\u6237\u5916\u5e7f\u544a\uff08DOOH\uff09<\/a>\u6539\u53d8\u6e38\u620f\u89c4\u5219\u7684\u529b\u91cf\u4e5f\u4e0d\u5bb9\u5ffd\u89c6\u3002  <\/p>\n\n<p>\u8fd9\u5c31\u662f\u79fb\u52a8\u53d7\u4f17\u5e73\u53f0\u53d1\u6325\u4f5c\u7528\u7684\u5730\u65b9\u3002\u5728\u8fd9\u7bc7\u535a\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u8be5\u5de5\u5177\u5982\u4f55\u5b9e\u73b0\u5e93\u5b58\u53d1\u73b0\u3001\u8fde\u63a5\u5230\u5b9e\u65f6\u53ef\u7528\u6027\uff0c\u5e76\u63d0\u4f9b\u771f\u5b9e\u4e16\u754c\u7684\u5b9a\u5411\u9009\u9879\uff0c\u4ee5\u5efa\u7acb\u66f4\u6709\u6548\u7684\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\u3002 <\/p>\n\n<p>Moving Audiences \u662f\u4e00\u4e2a\u5355\u4e00\u754c\u9762\uff0c\u5141\u8bb8\u5e7f\u544a\u5546\u548c\u5a92\u4f53\u8d2d\u4e70\u673a\u6784\u5728\u591a\u79cd\u573a\u5730\u7c7b\u578b\u7684\u6240\u6709 DOOH \u683c\u5f0f\u4e0a\u81ea\u52a8\u641c\u7d22\u3001\u8d2d\u4e70\u548c\u7ade\u4ef7\u3002<\/p>\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%8C%85%E6%8B%AC%E5%8F%97%E4%BC%97%E6%95%B0%E6%8D%AE%E8%A7%A3%E5%86%B3%E6%96%B9%E6%A1%88\"><\/span><strong>\u5305\u62ec\u53d7\u4f17\u6570\u636e\u89e3\u51b3\u65b9\u6848<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>Moving Audiences \u5e73\u53f0\u96c6\u6210\u4e86\u52a8\u6001 DOOH \u6570\u636e\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u4e3a\u60a8\u7684\u6240\u6709\u8ba1\u5212\u63d0\u4f9b\u5370\u8c61\u548c\u5230\u8fbe\u7387\u9884\u6d4b\u3002\u4ee3\u7406\u5546\u548c\u5e7f\u544a\u5546\u4e5f\u53ef\u4ee5\u9009\u62e9\u8fde\u63a5\u5e02\u573a DOOH \u8d27\u5e01\u3002\u7136\u800c\uff0c\u5927\u591a\u6570\u65b0\u5174\u5e02\u573a\u90fd\u6ca1\u6709<a href=\"https:\/\/www.movingwalls.com\/blog\/ooh-101-a-guide-to-successful-ooh-campaign-measurements\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x6237;&#x5916;&#x5E7F;&#x544A;&#x7684;&#x8861;&#x91CF;&#x6807;&#x51C6;\">\u6237\u5916\u5e7f\u544a\u7684\u6807\u51c6<\/a>\u8861\u91cf\u6807\u51c6\u3002  <\/p>\n\n<p>\u8fd9\u4e9b\u6570\u636e\u6db5\u76d6\u5404\u79cd\u4eba\u53e3\u7edf\u8ba1\u3001\u5730\u70b9\u548c\u884c\u4e3a\uff0c\u4f7f\u60a8\u80fd\u591f\u5b8c\u5584\u76ee\u6807\u5b9a\u4f4d\u7b56\u7565\uff0c\u5e76\u5728\u6b63\u786e\u7684\u65f6\u95f4\u5411\u6b63\u786e\u7684\u4eba\u53d1\u9001\u5e7f\u544a\u3002\u5229\u7528\u8fd9\u4e9b\u6d1e\u5bdf\u529b\uff0c\u60a8\u53ef\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u7684\u6548\u679c\uff0c\u63d0\u9ad8\u53c2\u4e0e\u5ea6\u548c\u8f6c\u5316\u7387\u3002 <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/pasted-image-0-1024x768.png\" alt=\"\" class=\"wp-image-9902\" style=\"width:800px;height:600px\" width=\"800\" height=\"600\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/pasted-image-0-1024x768.png 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/pasted-image-0-300x225.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/pasted-image-0-768x576.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/pasted-image-0-1536x1152.png 1536w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/pasted-image-0.png 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AA%92%E4%BD%93%E8%B5%84%E4%BA%A7%E6%B8%85%E5%8D%95%E5%92%8C%E4%BE%9B%E5%BA%94%E5%95%86%E6%9D%A1%E4%BB%B6\"><\/span><strong>\u5a92\u4f53\u8d44\u4ea7\u6e05\u5355\u548c\u4f9b\u5e94\u5546\u6761\u4ef6<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>Moving Audiences \u63d0\u4f9b\u5e7f\u6cdb\u7684\u5a92\u4f53\u8d44\u4ea7\u5e93\u5b58\uff0c\u4f7f\u60a8\u80fd\u591f\u9009\u62e9\u5b8c\u7f8e\u7684\u5e7f\u544a\u4f4d\u6765\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u3002\u65e0\u8bba\u662f\u7e41\u534e\u5e02\u533a\u7684\u9ec4\u91d1\u5730\u6bb5\u3001\u9ad8\u5ba2\u6d41\u91cf\u7684\u4ea4\u901a\u7f51\u7edc\uff0c\u8fd8\u662f\u6807\u5fd7\u6027\u7684\u5730\u6807\u5efa\u7b51\uff0c\u6211\u4eec\u7684\u5e73\u53f0\u90fd\u80fd\u786e\u4fdd\u60a8\u6709\u6700\u5e7f\u6cdb\u7684\u9009\u62e9\u3002\u51ed\u501f\u65e0\u4e0e\u4f26\u6bd4\u7684\u8986\u76d6\u9762\u548c\u53ef\u89c1\u5ea6\uff0c\u60a8\u7684\u4fe1\u606f\u5c06\u88ab\u6b63\u786e\u7684\u4eba\u770b\u5230\uff0c\u7559\u4e0b\u6301\u4e45\u7684\u5370\u8c61\uff0c\u5e2e\u52a9\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\u548c\u8ba4\u53ef\u5ea6\u3002  <\/p>\n\n<p>\u8be5\u5e73\u53f0\u8fd8\u80fd\u5728\u7a0b\u5e8f\u5316\u9884\u8ba2\u548c\u4f20\u7edf\u76f4\u63a5\u9884\u8ba2\u4e4b\u95f4\u65e0\u7f1d\u5207\u6362\u3002\u8be5\u5e73\u53f0\u63d0\u4f9b<a href=\"https:\/\/www.movingwalls.com\/zh-hans\/dsp\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x9700;&#x6C42;&#x65B9;&#x5E73;&#x53F0;&#xFF08;DSP&#xFF09;\">\u9700\u6c42\u65b9\u5e73\u53f0\uff08DSP\uff09<\/a>\u7684\u6240\u6709\u4f18\u5316\u529f\u80fd\uff0c\u540c\u65f6\u8fd8\u80fd\u4e86\u89e3\u4f9b\u5e94\u5546\u7684\u60c5\u51b5\uff0c\u4ee5\u4fbf\u8fdb\u884c\u5206\u65e5\u548c\u5b9a\u5236\u8c03\u5ea6\u3002 <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/pasted-image-0-1-1024x717.png\" alt=\"\" class=\"wp-image-9905\" style=\"width:800px;height:560px\" width=\"800\" height=\"560\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/pasted-image-0-1-1024x717.png 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/pasted-image-0-1-300x210.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/pasted-image-0-1-768x538.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/pasted-image-0-1-1536x1075.png 1536w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2023\/09\/pasted-image-0-1.png 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%AA%92%E4%BD%93%E6%89%80%E6%9C%89%E8%80%85%E7%9B%B4%E6%8E%A5%E6%8F%90%E4%BE%9B%E7%9A%84%E4%BA%A4%E4%BB%98%E8%AF%81%E6%98%8E\"><\/span><strong>\u5a92\u4f53\u6240\u6709\u8005\u76f4\u63a5\u63d0\u4f9b\u7684\u4ea4\u4ed8\u8bc1\u660e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n<p>\u6d3b\u52a8\u4e0a\u7ebf\u540e\uff0c\u60a8\u53ef\u4ee5\u8bbf\u95ee\u5a92\u4f53\u6240\u6709\u8005\u6216\u4ee3\u7406\u516c\u53f8\u63d0\u4ea4\u7684\u4ea4\u4ed8\u56fe\u7247\u6216\u89c6\u9891\u8bc1\u660e\u3002\u540c\u65f6\uff0c\u60a8\u8fd8\u53ef\u4ee5\u8ddf\u8e2a\u4f20\u7edf\u548c\u7a0b\u5e8f\u5316 DOOH \u8425\u9500\u6d3b\u52a8\u5728\u6240\u9009\u7f51\u7ad9\u4e0a\u6295\u653e\u7684\u5e7f\u544a\u6570\u91cf\u3002 <\/p>\n\n<p>\u51c6\u5907\u597d\u6539\u53d8\u60a8\u7684 DOOH \u5e7f\u544a\u6d3b\u52a8\u4e86\u5417\uff1f\u4eca\u5929\u5c31\u4e0e Moving Walls \u5408\u4f5c\uff0c\u91ca\u653e DOOH \u5e7f\u544a\u7684\u5168\u90e8\u6f5c\u529b\u3002\u73b0\u5728\u5c31\u8054\u7cfb\u6211\u4eec\uff0c\u4f53\u9a8c &#8220;\u79fb\u52a8\u89c2\u4f17 &#8220;\u6539\u53d8\u6e38\u620f\u89c4\u5219\u7684\u5f71\u54cd\uff0c\u5c06\u60a8\u7684\u5e7f\u544a\u63d0\u5347\u5230\u65b0\u7684\u9ad8\u5ea6\u3002  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u5e7f\u544a\u4e1a\u4e0d\u65ad\u53d1\u5c55\u7684\u4eca\u5929\uff0c\u63a5\u89e6\u5e76\u5f71\u54cd\u76ee\u6807\u53d7 [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/unlock-power-of-max\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u4e3a DOOH \u800c\u5efa\uff1aMoving Audiences \u5e73\u53f0\u6982\u8ff0<\/span><\/a><\/p>\n","protected":false},"featured_media":15457,"template":"","categories":[],"class_list":["post-14169","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog\/14169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media\/15457"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=14169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=14169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}