{"id":14430,"date":"2024-07-31T09:30:42","date_gmt":"2024-07-31T04:00:42","guid":{"rendered":"https:\/\/www.movingwalls.com\/blog\/%e5%9c%a8%e7%a7%bb%e5%8a%a8%e4%b8%ad%e6%8e%a5%e8%a7%a6%e6%95%b0%e7%99%be%e4%b8%87%e4%ba%ba%ef%bc%9adooh-%e7%9a%84%e5%8a%9b%e9%87%8f\/"},"modified":"2024-08-06T09:24:59","modified_gmt":"2024-08-06T03:54:59","slug":"reach-millions-on-the-move-the-power-of-dooh","status":"publish","type":"blog","link":"https:\/\/www.movingwalls.com\/zh-hans\/blog\/reach-millions-on-the-move-the-power-of-dooh\/","title":{"rendered":"\u5728\u79fb\u52a8\u4e2d\u63a5\u89e6\u6570\u767e\u4e07\u4eba\uff1aDOOH \u7684\u529b\u91cf"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #595959;color:#595959\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #595959;color:#595959\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/reach-millions-on-the-move-the-power-of-dooh\/#%E6%83%85%E5%A2%83%E7%9B%B8%E5%85%B3%E6%80%A7%EF%BC%9A%E5%8F%82%E4%B8%8E%E7%9A%84%E5%85%B3%E9%94%AE\" title=\"\u60c5\u5883\u76f8\u5173\u6027\uff1a\u53c2\u4e0e\u7684\u5173\u952e\">\u60c5\u5883\u76f8\u5173\u6027\uff1a\u53c2\u4e0e\u7684\u5173\u952e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/reach-millions-on-the-move-the-power-of-dooh\/#%E5%88%B6%E5%AE%9A%E5%85%A8%E9%9D%A2%E7%9A%84%E8%90%A5%E9%94%80%E6%88%98%E7%95%A5\" title=\"\u5236\u5b9a\u5168\u9762\u7684\u8425\u9500\u6218\u7565\">\u5236\u5b9a\u5168\u9762\u7684\u8425\u9500\u6218\u7565<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u5728\u5f53\u4eca\u8fd9\u4e2a\u5feb\u8282\u594f\u7684\u4e16\u754c\u91cc\uff0c\u6d88\u8d39\u8005\u6c38\u8fdc\u5904\u4e8e\u79fb\u52a8\u72b6\u6001\uff0c\u54c1\u724c\u9762\u4e34\u7740\u524d\u6240\u672a\u6709\u7684\u6311\u6218&#8211;\u5982\u4f55\u5728\u6301\u7eed\u4e0d\u65ad\u7684\u6570\u5b57\u5e72\u6270\u4e2d\u6709\u6548\u5730\u63a5\u89e6\u548c\u5438\u5f15\u53d7\u4f17\uff1f \u6570\u5b57\u6237\u5916\u5e7f\u544a\u662f\u4e00\u79cd\u529f\u80fd\u5f3a\u5927\u7684\u5a92\u4f53\uff0c\u5df2\u53d1\u5c55\u6210\u4e3a\u73b0\u4ee3\u8425\u9500\u4eba\u5458\u4e0d\u53ef\u6216\u7f3a\u7684\u5de5\u5177\u3002 \u4ece\u9ad8\u8038\u7684\u5e7f\u544a\u724c\u5230\u9192\u76ee\u7684\u4ea4\u901a\u5e7f\u544a\uff0c\u6237\u5916\u5e7f\u544a\u4e0e\u6d88\u8d39\u8005\u7684\u65e5\u5e38\u751f\u6d3b\u5b8c\u7f8e\u878d\u5408\uff0c\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u65e0\u4e0e\u4f26\u6bd4\u7684\u673a\u4f1a\u6765\u5438\u5f15\u79fb\u52a8\u4e2d\u7684\u53d7\u4f17\u3002<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"335\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2024\/05\/Moving-Walls-Blog-Post-creatives-10-1024x335.png\" alt=\"\" class=\"wp-image-14390\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2024\/05\/Moving-Walls-Blog-Post-creatives-10-1024x335.png 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2024\/05\/Moving-Walls-Blog-Post-creatives-10-300x98.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2024\/05\/Moving-Walls-Blog-Post-creatives-10-768x251.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2024\/05\/Moving-Walls-Blog-Post-creatives-10.png 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%83%85%E5%A2%83%E7%9B%B8%E5%85%B3%E6%80%A7%EF%BC%9A%E5%8F%82%E4%B8%8E%E7%9A%84%E5%85%B3%E9%94%AE\"><\/span>\u60c5\u5883\u76f8\u5173\u6027\uff1a\u53c2\u4e0e\u7684\u5173\u952e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u6709\u6548\u7684\u6237\u5916\u5e7f\u544a\u4e0d\u4ec5\u4ec5\u662f\u80fd\u89c1\u5ea6\u7684\u95ee\u9898\uff0c\u5173\u952e\u5728\u4e8e\u63d0\u4f9b\u4e0e\u76ee\u6807\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u7684\u76f8\u5173\u4fe1\u606f\u3002 \u901a\u8fc7\u5229\u7528\u6570\u636e\u9a71\u52a8\u7684\u6d1e\u5bdf\u529b\uff0c\u9488\u5bf9\u7279\u5b9a\u5730\u70b9\u548c\u53d7\u4f17\u7fa4\u4f53\u5b9a\u5236\u4fe1\u606f\uff0c\u54c1\u724c\u53ef\u4ee5\u5efa\u7acb\u66f4\u6df1\u5c42\u6b21\u7684\u8054\u7cfb\uff0c\u63d0\u5347\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\u7684\u5f71\u54cd\u529b\u3002<br\/>Moving Walls \u516c\u53f8\u5728\u83f2\u5f8b\u5bbe\u4e3a<a href=\"https:\/\/www.movingwalls.com\/zh-hans\/case-studies\/mcdonalds-uses-dynamic-dooh-to-unlock-deals-based-on-real-time-weather-conditions-in-the-philippines\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x9EA6;&#x5F53;&#x52B3;&#x4F7F;&#x7528;&#x52A8;&#x6001; DOOH\">\u9ea6\u5f53\u52b3<\/a>\u5f00\u5c55\u7684\u4e00\u9879\u6d3b\u52a8\u5c31\u662f\u5229\u7528\u667a\u80fd\u521b\u610f\u548c\u6570\u636e\u7684\u4e00\u4e2a\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u4f8b\u5b50\u3002 \u9ea6\u5f53\u52b3\u5229\u7528\u52a8\u6001 DOOH \u6839\u636e\u83f2\u5f8b\u5bbe\u7684\u5b9e\u65f6\u5929\u6c14\u6761\u4ef6\u89e3\u9501\u4f18\u60e0\u3002<\/p>\n\n<p>\u9ea6\u5f53\u52b3\u6b63\u5728\u63a8\u5e7f &#8220;\u6e34\u671b\u5e76\u83b7\u5f97\u4f18\u60e0 &#8220;\u6d3b\u52a8\uff0c\u6839\u636e\u5929\u6c14\u60c5\u51b5\u5728\u6570\u5b57\u5c4f\u5e55\u4e0a\u663e\u793a\u9009\u5b9a\u7684\u4f18\u60e0\u3002 \u5728\u6574\u4e2a\u6d3b\u52a8\u671f\u95f4\uff0c\u8be5\u6d3b\u52a8\u8fd8\u5728\u5176\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\u4e0a\u8fdb\u884c\uff0c\u4ee5\u5f3a\u5316\u54c1\u724c\u4fe1\u606f\u3002  <\/p>\n\n<p>\u8fd9\u6b21\u591a\u5c42\u9762\u7684\u5ba3\u4f20\u6d3b\u52a8\u4f7f\u7528\u4e86\u5b9e\u65f6\u5f53\u5730\u5929\u6c14\u3001\u591a\u79cd\u4ea4\u6613\u521b\u610f\u548c\u4e03\u4e2a\u5730\u70b9\u7684\u591a\u4e2a\u5c4f\u5e55\u3002 \u6d3b\u52a8\u901a\u8fc7 Moving Audiences (MAX) \u5e73\u53f0\u5b9e\u65bd\u3002<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"335\" src=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2024\/05\/McDonalds-case-study-image-1024x335.png\" alt=\"\" class=\"wp-image-14395\" srcset=\"https:\/\/www.movingwalls.com\/wp-content\/uploads\/2024\/05\/McDonalds-case-study-image-1024x335.png 1024w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2024\/05\/McDonalds-case-study-image-300x98.png 300w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2024\/05\/McDonalds-case-study-image-768x251.png 768w, https:\/\/www.movingwalls.com\/wp-content\/uploads\/2024\/05\/McDonalds-case-study-image.png 1112w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>\u9ea6\u5f53\u52b3\u5728\u77ed\u77ed 10 \u5929\u5185\u4ea7\u751f\u4e86\u8fd1 100 \u4e07\u4e2a\u5370\u8c61\uff0c\u4f7f\u9ea6\u5f53\u52b3\u5e97\u9762\u7684\u4eba\u6d41\u91cf\u589e\u52a0\u4e86 9%\u3002 \u901a\u8fc7\u5c06\u52a8\u6001 DOOH\u3001\u54c1\u724c\u5e94\u7528\u7a0b\u5e8f\u548c\u6570\u5b57\u5e7f\u544a\u4e0e\u5b9e\u65f6\u5929\u6c14\u6570\u636e\u76f8\u7ed3\u5408\uff0c\u9ea6\u5f53\u52b3\u6210\u529f\u5730\u5438\u5f15\u4e86\u7528\u6237\u5e76\u63a8\u5e7f\u4e86\u5177\u6709\u65f6\u95f4\u654f\u611f\u6027\u7684\u4f18\u60e0\u3002<\/p>\n\n<p>\u5982\u4e0a\u6240\u8ff0\uff0c\u968f\u7740\u521b\u610f\u548c\u6570\u636e\u65e5\u76ca\u7d27\u5bc6\u5730\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u54c1\u724c\u548c\u8425\u9500\u4eba\u5458\u5c06\u6709\u5f88\u5927\u7684\u673a\u4f1a\u66f4\u6709\u6548\u5730\u5229\u7528 DOOH \u4f5c\u4e3a\u63a5\u89e6\u76ee\u6807\u53d7\u4f17\u7684\u521b\u610f\u753b\u5e03\u3002<\/p>\n\n<p>\u9664\u4e86\u5438\u5f15\u773c\u7403\u7684\u529f\u80fd\u5916\uff0cDOOH \u8fd8\u4e3a\u521b\u9020\u6027\u5730\u8bb2\u8ff0\u6545\u4e8b\u548c\u8eab\u4e34\u5176\u5883\u7684\u4f53\u9a8c\u63d0\u4f9b\u4e86\u65e0\u4e0e\u4f26\u6bd4\u7684\u673a\u4f1a\u3002 \u901a\u8fc7\u65e0\u7f1d\u878d\u5408\u52a8\u6001\u89c6\u89c9\u6548\u679c\u3001\u4e92\u52a8\u5143\u7d20\u548c\u57fa\u4e8e\u4f4d\u7f6e\u7684\u6570\u636e\uff0c\u54c1\u724c\u53ef\u4ee5\u6253\u9020\u8d85\u8d8a\u4f20\u7edf\u5e7f\u544a\u754c\u9650\u7684\u53d9\u4e8b\u3002  <\/p>\n\n<p>\u9ea6\u5f53\u52b3\u6839\u636e\u5929\u6c14\u72b6\u51b5\u7b49\u5b9e\u65f6\u56e0\u7d20\u8c03\u6574\u4fe1\u606f\uff0c\u63d0\u4f9b\u8d85\u4e2a\u6027\u5316\u7684\u5185\u5bb9\uff0c\u5f15\u8d77\u76ee\u6807\u53d7\u4f17\u7684\u6df1\u523b\u5171\u9e23\u3002 \u8fd9\u79cd\u60c5\u5883\u76f8\u5173\u6027\u4e0d\u4ec5\u80fd\u63d0\u9ad8\u53c2\u4e0e\u5ea6\uff0c\u8fd8\u80fd\u57f9\u517b\u54c1\u724c\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u8054\u7cfb\u611f\uff0c\u4ea7\u751f\u6301\u4e45\u7684\u5370\u8c61\uff0c\u4ece\u800c\u63a8\u52a8\u54c1\u724c\u5fe0\u8bda\u5ea6\u548c\u62e5\u62a4\u5ea6\u7684\u63d0\u9ad8\u3002<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%88%B6%E5%AE%9A%E5%85%A8%E9%9D%A2%E7%9A%84%E8%90%A5%E9%94%80%E6%88%98%E7%95%A5\"><\/span>\u5236\u5b9a\u5168\u9762\u7684\u8425\u9500\u6218\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>\u6237\u5916\u5e7f\u544a\u7684\u529b\u91cf\u5728\u4e8e\u5b83\u80fd\u591f\u5728\u53d7\u4f17\u7684\u65e5\u5e38\u65c5\u7a0b\u4e2d\u5438\u5f15\u4ed6\u4eec\u3002 \u6237\u5916\u5e7f\u544a\u4ee5\u5176\u65e0\u4e0e\u4f26\u6bd4\u7684\u8986\u76d6\u8303\u56f4\u3001\u60c5\u666f\u76f8\u5173\u6027\u548c\u521b\u65b0\u7684\u6237\u5916\u5e7f\u544a\u5e73\u53f0\uff0c\u5de9\u56fa\u4e86\u5176\u4f5c\u4e3a\u73b0\u4ee3\u8425\u9500\u6218\u7565\u4e0d\u53ef\u6216\u7f3a\u7684\u7ec4\u6210\u90e8\u5206\u7684\u5730\u4f4d\u3002 \u968f\u7740\u54c1\u724c\u5728\u4e0d\u65ad\u53d8\u5316\u7684\u5e7f\u544a\u73af\u5883\u4e2d\u6e38\u5203\u6709\u4f59\uff0c\u628a\u63e1\u6237\u5916\u5e7f\u544a\u7684\u6f5c\u529b\u5bf9\u4e8e\u5438\u5f15\u79fb\u52a8\u4e2d\u6d88\u8d39\u8005\u7684\u6ce8\u610f\u529b\u548c\u5efa\u7acb\u6301\u4e45\u7684\u54c1\u724c\u8054\u7cfb\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n<p><a href=\"https:\/\/www.movingwalls.com\/zh-hans\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x5E7F;&#x544A;&#x6280;&#x672F;&#x516C;&#x53F8;\">Moving Walls<\/a> \u662f\u4e00\u5bb6\u4e16\u754c\u77e5\u540d\u7684\u5e7f\u544a\u6280\u672f\u516c\u53f8\uff0c\u4e13\u95e8\u63d0\u4f9b\u521b\u65b0\u7684\u6237\u5916\u5a92\u4f53\uff08OOH\uff09\u89e3\u51b3\u65b9\u6848\u3002 \u901a\u8fc7\u5229\u7528\u6211\u4eec\u7684\u6280\u672f\u5806\u6808\uff0c\u54c1\u724c\u53ef\u4ee5\u542f\u52a8\u57fa\u4e8e\u53d7\u4f17\u7684\u6237\u5916\u5e7f\u544a\u8ba1\u5212\u548c\u7a0b\u5e8f\u5316\u6237\u5916\u5e7f\u544a\u6d3b\u52a8\uff0c\u5e76\u83b7\u53d6\u6d3b\u52a8\u540e\u62a5\u544a\uff0c\u786e\u4fdd\u6bcf\u6b21\u5e7f\u544a\u6295\u653e\u90fd\u80fd\u8fbe\u5230\u6700\u5927\u7684\u8986\u76d6\u9762\u548c\u53c2\u4e0e\u5ea6\u3002<\/p>\n\n<p><a href=\"https:\/\/www.movingwalls.com\/zh-hans\/contact-us\/\" target=\"_blank\" rel=\"noopener\" title=\"&#x7ACB;&#x5373;&#x8054;&#x7CFB;&#x6211;&#x4EEC;\">\u73b0\u5728\u5c31\u4e0e\u6211\u4eec<\/a>\u8054\u7cfb\uff0c\u4e86\u89e3\u5982\u4f55\u521b\u5efa\u4e00\u4e2a\u5f15\u4eba\u6ce8\u76ee\u7684\u5ba3\u4f20\u6d3b\u52a8\uff01  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u5f53\u4eca\u8fd9\u4e2a\u5feb\u8282\u594f\u7684\u4e16\u754c\u91cc\uff0c\u6d88\u8d39\u8005\u6c38\u8fdc\u5904\u4e8e [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/reach-millions-on-the-move-the-power-of-dooh\/\">Read More&#8230;<span class=\"screen-reader-text\"> from \u5728\u79fb\u52a8\u4e2d\u63a5\u89e6\u6570\u767e\u4e07\u4eba\uff1aDOOH 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