{"id":14175,"date":"2024-03-12T17:23:17","date_gmt":"2024-03-12T11:53:17","guid":{"rendered":"https:\/\/www.movingwalls.com\/case-studies\/rkg-ghee-%e5%9c%a8%e5%b3%87%e6%a0%aa%e6%b4%9e%e7%aa%9f%e9%80%9a%e8%bf%87%e7%a8%8b%e5%ba%8f%e5%8c%96-dooh-%e8%90%a5%e9%94%80%e6%b4%bb%e5%8a%a8%e5%ae%9e%e7%8e%b0%e7%b2%be%e5%87%86%e5%ae%9a%e4%bd%8d\/"},"modified":"2024-04-22T11:25:51","modified_gmt":"2024-04-22T05:55:51","slug":"rkg-ghee-triumph-precision-targeting-via-pdooh","status":"publish","type":"case-studies","link":"https:\/\/www.movingwalls.com\/zh-hans\/case-studies\/rkg-ghee-triumph-precision-targeting-via-pdooh\/","title":{"rendered":"RKG GHEE \u5728\u5cc7\u682a\u6d1e\u7a9f\u901a\u8fc7\u7a0b\u5e8f\u5316 DOOH \u8425\u9500\u6d3b\u52a8\u5b9e\u73b0\u7cbe\u51c6\u5b9a\u4f4d\u7684\u80dc\u5229"},"content":{"rendered":"\n<p><em>\u54c1\u724c RKG \u9165\u6cb9<\/em><\/p>\n\n<p><em>\u56fd\u5bb6\uff1a \u9a6c\u6765\u897f\u4e9a<\/em><\/p>\n\n<p><strong>\u901a\u8fc7\u5229\u7528\u7a0b\u5e8f\u5316 DOOH \u7684\u529b\u91cf\uff0cRKG Ghee \u5728\u91cd\u8981\u65f6\u523b\u4e0e\u8282\u65e5\u53c2\u4e0e\u8005\u5efa\u7acb\u4e86\u8054\u7cfb\uff0c\u4f7f\u5176\u54c1\u724c\u5728\u6cf0\u666e\u8428\u59c6\u8282\u7684\u70ed\u95f9\u6c1b\u56f4\u4e2d\u66f4\u52a0\u5f15\u4eba\u6ce8\u76ee\u3001\u4ee4\u4eba\u96be\u5fd8\u3002<\/strong><\/p>\n\n<h5 class=\"wp-block-heading\">\u6311\u6218<\/h5>\n\n<p>\u6cf0\u666e\u8428\u59c6\u8282\uff08Thaipusam\uff09\u5373\u5c06\u6765\u4e34\uff0c\u4fe1\u5f92\u4eec\u90fd\u5728\u5bfb\u627e\u9165\u6cb9\uff0c\u8fd9\u662f\u8bb8\u591a\u4eba\u5728\u8282\u65e5\u671f\u95f4\u5fc5\u4e0d\u53ef\u5c11\u7684\u7269\u54c1\u3002 RKG \u9762\u4e34\u7684\u6311\u6218\u662f\u5982\u4f55\u786e\u5b9a\u5c4f\u5e55\u7684\u6218\u7565\u4f4d\u7f6e\uff0c\u4ee5\u4fbf\u5728 Thaipusam \u671f\u95f4\u5438\u5f15\u76ee\u6807\u53d7\u4f17\u7684\u6ce8\u610f\u529b\u3002 \u6211\u4eec\u7684\u76ee\u6807\u662f\u627e\u5230\u80fd\u4e0e\u54c1\u724c\u7cbe\u9ad3\u548c\u53d7\u4f17\u4ea7\u751f\u5171\u9e23\u7684\u5730\u70b9\u3002<\/p>\n\n<h5 class=\"wp-block-heading\">\u76ee\u6807<\/h5>\n\n<p>\u6211\u4eec\u7684\u9996\u8981\u76ee\u6807\u4e0d\u4ec5\u662f\u5728\u6cf0\u666e\u8428\u59c6\u8282\u671f\u95f4\u5c55\u793a RKG \u9165\u6cb9\uff0c\u800c\u4e14\u8981\u8ba9\u5b83\u5728\u4fe1\u5f92\u5fc3\u4e2d\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002 \u91cd\u70b9\u662f\u63d0\u5347\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u4e0e\u53d7\u4f17\u5efa\u7acb\u6df1\u523b\u7684\u8054\u7cfb\u3002<\/p>\n\n<h5 class=\"wp-block-heading\">\u89e3\u51b3\u65b9\u6848<\/h5>\n\n<p>RKG Ghee \u662f\u5370\u5ea6\u4e00\u5bb6\u9886\u5148\u7684\u4f18\u8d28\u7eaf\u9165\u6cb9\u751f\u4ea7\u5546\u548c\u51fa\u53e3\u5546\uff0c\u8be5\u516c\u53f8\u8bd5\u56fe\u5c06\u5176\u4e1a\u52a1\u6269\u5c55\u5230\u9a6c\u6765\u897f\u4e9a\uff0c\u56e0\u4e3a\u5728\u9a6c\u6765\u897f\u4e9a\uff0cThaipusam \u662f\u6700\u76db\u5927\u7684\u8282\u65e5\u4e4b\u4e00\u3002 <\/p>\n\n<p>RKG Ghee \u5f00\u521b\u6027\u5730\u4e0e Moving Audiences Xchange (MAX) \u5408\u4f5c\uff0c\u5b9e\u65bd\u4e86\u7cbe\u5fc3\u7b56\u5212\u7684\u7a0b\u5e8f\u5316 DOOH \u6d3b\u52a8\u3002 \u8be5\u6218\u7565\u5305\u62ec\u7cbe\u51c6\u5b9a\u4f4d\uff0c\u786e\u4fdd\u9009\u62e9\u9760\u8fd1\u5cc7\u90fd\u77f3\u7a9f\u5bfa\uff08Thaipusam \u5e86\u795d\u6d3b\u52a8\u7684\u4e2d\u5fc3\uff09\u7684\u4f18\u8d28\u5c4f\u5e55\u4f5c\u4e3a\u6218\u7565\u4f4d\u7f6e\u3002 <\/p>\n\n<p>\u5ba3\u4f20\u6d3b\u52a8\u7684\u521b\u610f\u5185\u5bb9\u5de7\u5999\u5730\u4f20\u8fbe\u4e86 RKG \u9165\u6cb9\u7684\u7eaf\u51c0\u548c\u6d53\u90c1\uff0c\u4f7f\u54c1\u724c\u4e0e\u8fd9\u4e00\u5d07\u9ad8\u5e86\u5178\u7684\u6587\u5316\u610f\u4e49\u5b8c\u7f8e\u7ed3\u5408\u3002<\/p>\n\n<h5 class=\"wp-block-heading\">\u6210\u679c<\/h5>\n\n<p><strong>\u5370\u8c61<\/strong>\uff1a \u5728\u77ed\u77ed 10 \u5929\u5185\uff0c\u8be5\u5ba3\u4f20\u6d3b\u52a8\u4ea7\u751f\u4e86 200 \u4e07\u6b21\u5f15\u4eba\u6ce8\u76ee\u7684\u5370\u8c61\uff0c\u5728\u5cc7\u90fd\u77f3\u7a9f\u5bfa\u9644\u8fd1\u7684\u9009\u5b9a\u5c4f\u5e55\u4e0a\u4ea7\u751f\u4e86\u6df1\u8fdc\u7684\u5f71\u54cd\u3002<\/p>\n\n<p><strong>\u603b\u5230\u8fbe\u7387\uff1a<\/strong> RKG Gheee \u7684\u603b\u8986\u76d6\u7387\u8fbe\u5230\u4e86 187K\uff0c\u786e\u4fdd\u4e86\u8be5\u54c1\u724c\u89e6\u52a8\u4e86\u5927\u91cf\u6cf0\u666e\u8428\u59c6\u4fe1\u5f92\u7684\u5fc3\u3002<\/p>\n\n<p><strong>\u6210\u672c\u6548\u76ca\u9ad8\uff1a<\/strong> \u8be5\u6d3b\u52a8\u7684 CPM\uff08\u6bcf\u767e\u4e07\u4eba\u6210\u672c\uff09\u4e3a 5.80 \u9a6c\u5e01\uff0c\u8fbe\u5230\u4e86\u767e\u4e07\u4eba\u5370\u8c61\u7684\u6210\u672c\u6548\u76ca\uff0c\u6709\u6548\u5730\u6700\u5927\u5316\u4e86\u54c1\u724c\u7684\u66dd\u5149\u7387\u3002<\/p>\n\n<p><strong>\u6218\u7565\u9891\u7387\uff1a <\/strong> \u5ba3\u4f20\u6d3b\u52a8\u8fbe\u5230\u4e86\u5e73\u5747\u6bcf\u4eba 12 \u6b21\u7684\u5370\u8c61\u9891\u7387\uff0c\u786e\u4fdd\u53d7\u4f17\u5bf9 RKG Gheee \u7684\u4fe1\u606f\u8fdb\u884c\u6709\u610f\u4e49\u7684\u53cd\u590d\u63a5\u89e6\u3002 \u8fd9\u79cd\u6218\u7565\u6027\u7684\u9891\u7387\u6709\u52a9\u4e8e\u52a0\u6df1\u76ee\u6807\u53d7\u4f17\u5bf9\u54c1\u724c\u7684\u5370\u8c61\u3002<\/p>\n\n<p><strong>\u53d7\u4f17\u7fa4\u4f53\u7684\u6210\u529f\uff1a<\/strong> \u6d3b\u52a8\u7684\u7cbe\u51c6\u5b9a\u4f4d\u5f15\u8d77\u4e86\u7f8e\u98df\u7231\u597d\u8005\u7684\u5f3a\u70c8\u5171\u9e23\uff0c\u4e0e\u8fd9\u4e00\u7279\u5b9a\u53d7\u4f17\u7fa4\u4f53\u5efa\u7acb\u4e86\u6709\u610f\u4e49\u7684\u8054\u7cfb\u3002 \u8fd9\u4e00\u6210\u529f\u8fdb\u4e00\u6b65\u8868\u660e\uff0c\u8be5\u5ba3\u4f20\u6d3b\u52a8\u6709\u6548\u5730\u63a5\u89e6\u5230\u4e86\u6700\u6709\u53ef\u80fd\u6b23\u8d4f RKG \u9165\u6cb9\u7684\u4eba\u7fa4\u3002<\/p>\n\n<iframe loading=\"lazy\" src=\"https:\/\/drive.google.com\/file\/d\/1jl8E6IMfV-ps9FTayHBu2iTPiK3rOV5e\/preview\" width=\"100%\" height=\"480\" allow=\"autoplay\"><\/iframe>\n\n<p><a href=\"\"><\/a>\u603b\u4e4b\uff0cRKG Ghee \u4e0e <a href=\"https:\/\/www.movingwalls.com\/zh-hans\/blog\/unlock-power-of-max\/\" target=\"_blank\" rel=\"noopener\" title=\"Moving Audiences Xchange (MAX)\">Moving Audiences Xchange (MAX)<\/a> \u6218\u7565\u5408\u4f5c\u5f00\u5c55\u7684\u7a0b\u5e8f\u5316 DOOH \u6d3b\u52a8\u4e0d\u4ec5\u5b9e\u73b0\u4e86\u76ee\u6807\uff0c\u800c\u4e14\u5728\u5173\u952e\u7ee9\u6548\u6307\u6807\u4e0a\u8d85\u51fa\u4e86\u9884\u671f\u3002 \u8be5\u54c1\u724c\u6210\u529f\u5730\u6fc0\u53d1\u4e86\u4eba\u4eec\u7684\u70ed\u60c5\uff0c\u4ee5\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u7684\u54c1\u724c\u5f62\u8c61\u3001\u4f4e\u6210\u672c\u9ad8\u6548\u76ca\u7684\u4f20\u64ad\u65b9\u5f0f\u548c\u7b56\u7565\u6027\u7684\u4f20\u64ad\u9891\u7387\u8986\u76d6\u4e86\u5e7f\u5927\u53d7\u4f17\uff0c\u786e\u4fdd\u5728 Thaipusam \u7684\u4fe1\u5f92\u4e2d\u7559\u4e0b\u6301\u4e45\u7684\u5370\u8c61\u3002 \u8be5\u6d3b\u52a8\u5728\u7f8e\u98df\u7231\u597d\u8005\u7fa4\u4f53\u4e2d\u5f15\u8d77\u7684\u5171\u9e23\uff0c\u8fdb\u4e00\u6b65\u5de9\u56fa\u4e86\u5176\u5728\u8fd9\u4e00\u5177\u6709\u91cd\u8981\u6587\u5316\u610f\u4e49\u7684\u5e86\u795d\u6d3b\u52a8\u4e2d\u4e0e\u6b63\u786e\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\u7684\u5f71\u54cd\u529b\u548c\u6709\u6548\u6027\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u54c1\u724c RKG \u9165\u6cb9 \u56fd\u5bb6\uff1a \u9a6c\u6765\u897f\u4e9a \u901a [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.movingwalls.com\/zh-hans\/case-studies\/rkg-ghee-triumph-precision-targeting-via-pdooh\/\">Read More&#8230;<span class=\"screen-reader-text\"> from RKG GHEE \u5728\u5cc7\u682a\u6d1e\u7a9f\u901a\u8fc7\u7a0b\u5e8f\u5316 DOOH \u8425\u9500\u6d3b\u52a8\u5b9e\u73b0\u7cbe\u51c6\u5b9a\u4f4d\u7684\u80dc\u5229<\/span><\/a><\/p>\n","protected":false},"featured_media":17345,"template":"","class_list":["post-14175","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/case-studies\/14175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media\/17345"}],"wp:attachment":[{"href":"https:\/\/www.movingwalls.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=14175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}